Spring is the peak season for the listing of new color TVs, and 2022 is no exception, as follows:
In 2022, some large-size new color TVs will be sold
Data source: Aowei Cloud Network (AVC) monitoring data
According to the research and collation of Aowei Cloud Network (AVC), in addition to the regular iteration of last year's product layout, this year's new color TV products are mainly optimized and upgraded in three aspects: "super size", "display technology" and "subdivision scenario".
1. The product line is tilted, and the oversized area is forced
In the first quarter of 2022, a number of color TV brands launched oversized products, such as TCL's 85-inch Gold Label Theater TV 85S12 PRO and 98-inch quantum dot TV 98C78E; Hisense's 98-inch high-brush ULED TV 98U7G-PRO, 100-inch laser TV 100L50; Redmi's 100-inch artificial intelligence TV L100R8-MAX; And Konka's 4K ultra-clear smart TV 98C2 Changhong's voice smart TV 98D6P MAX and so on. Products released by many brands are continuing to layout or breaking through larger screen sizes.
According to the total data pushed by Aowei Cloud Network (AVC), from January to February 2022, 75 inches became the fastest growing size of omni-channel retail volume share compared with the same period last year; the retail volume of 80 inches and above size products increased by 89.8% year-on-year, of which 85 inches in the 80 market and 98 inches in the 90 market became the mainstream of the super size, and with the continuous improvement of the brand layout, the oversized product line will be more abundant.
Size structure of China's color TV 80 market and 90 market in January-February 2022
Data source: Aowei Cloud Network (AVC) push total data
2. Technical differentiation, multi-dimensional iterative upgrade
The differentiation of the brand's technical layout is also very different in its focus on releasing new products, such as TCL, Philips released QD-MiniLED TV; Hisense and Changhong continue to deepen the field of laser TV; Philips and LG launched OLED TVs; Samsung, Hisense, Philips listed 8K series, etc., which also means that this year's color TV brands will have multi-dimensional, all-round layout and promotion of their products in the field of display technology.
According to the monitoring data of Aowei Cloud Network (AVC), in the 1-13 weeks of 2022, the retail volume share of MiniLED, laser, OLED and 8K products increased by 0.7%, 0.3%, 1.0% and 0.2% respectively over the same period last year. The iterative upgrading of different display technology products will also continue to stimulate the vitality of the color TV industry.
3. Circle layered subdivision, injecting multi-combination function
The biggest common denominator of the new products released by the color TV brands this spring is the game TV, Hisense, TCL, Sony, Skyworth, Samsung, LG, Redmi, Changhong, Philips, Thunderbird and many other enterprises for the gamers to innovate and improve the life scenes of gamers, and in order to meet the needs of consumer games, but also add more functional combinations in new products, such as 4K definition, artificial intelligence, far-field voice, etc., not only can play games, experience super picture quality and cinema-level sound effects, You can also enjoy the convenience and fun brought by AI intelligence, and enterprises can provide the scenario required by consumers' lives is the growth force of the color TV industry.
According to Aowei Cloud Network (AVC) monitoring data, in the first quarter of 2022, more than 140 new models were listed on color TVs, and color TV companies upgraded around products, accelerating the development of the industry with the segmentation of the market layer and the high-end intelligence of products, which will also bring more technical products and innovative products, and the second quarter is also more exciting.