In the Chinese market, BMW has surpassed other competitors in sales for three consecutive years and has become a leader in the luxury car field. BMW's hot models are not many, especially the 3 series, 5 series, in their respective market segments to occupy the first situation has lasted for a long time, of course, X3 performance is not bad, although the domestic after the long as GLC, Q5L, but retained the original control, so it was loved by consumers.
BMW can succeed on the one hand because of its own strong competitiveness, on the other hand, but also rely on the opponent to set off, these years Audi in the Chinese market brand influence and premium ability continues to decline, and Mercedes-Benz has exposed a lot of quality problems, but also triggered a major rights protection incident, luxury image greatly discounted, in the BBA three major brands, BMW's brand image and quality control management is relatively the most balanced, which also greatly promotes its good development in The country.
However, with the increasing sales, BMW's good reputation does not seem to have been able to continue, in recent months BMW exposed a lot of problems, especially in March, BMW has two models and even on the top 10 of the complaint list, BMW 5 Series ranked 2nd with 145 complaints, while BMW X3 ranked 4th with 94 complaints, and the other 3 Series also reached 44 complaints, ranking 11th.
These three models undoubtedly belong to the main products in bmw's product matrix, and specifically, the main complaints of the 5 series and X3 are focused on sales fraud, many 5 series and X3 owners said that the ID7 car machine system equipped with their vehicles does not have the remote software upgrades and voice control (air conditioning, windows) and other functions advertised in the official owner's manual, and the ID7 system used by the 3 series, X5, and 7 series in the same period is also different, and the owner is not informed when selling the vehicle. It is deliberately concealed and deprived of the right to know.
In addition to sales fraud, there is a problem in these three models are repeated, that is, the engine oil leakage burned oil, in fact, this problem has appeared frequently in February, when the same 3 series was also on the 6th place on the complaint list, but the problem is not only these three models, in fact, as long as it is equipped with B48TU high-power engine models, most of them have different degrees of burning oil, spark plugs Appear oil, oil alarm, intake valve and cylinder carbon deposition and other phenomena, and the manufacturer is also very clear, Not only does not bow down to solve the problem, the 4S shop maintenance staff has repeatedly told consumers that oil consumption is normal to shirk responsibility.
But now the consumer is of course not so good at fooling, although it failed to successfully send BMW to this year's CCTV 315, but after such a large area of complaints, BMW's reputation will undoubtedly be seriously affected, if BMW continues not to pay attention to these complaints, it is difficult to say that it will not affect the sales of the back, and Land Rover was also pushed off the altar because of quality problems.
BMW has said that the Chinese market is its most important market, and a third of BMW's market share is contributed from here. Moreover, China, as the country with the largest sales volume of new energy vehicles, is also extremely critical to whether BMW can successfully complete the electrification transformation. But now, BMW obviously does not attach as much importance to this land in China as it says, otherwise it would not be so floaty, what do you think?