Recently, the Asian Dragon finally followed the pace of Camry and ushered in a mid-term redesign, and Xiaobian came to post a hot chat about this "new car". In fact, strictly speaking, the new Asian Dragon is not a "new" model, but a fine-tuning on the basis of the old Asian Dragon and various transplants of the Camry.
The reason for this, in the final analysis, is the inevitable result of the life cycle of this model. Everyone on earth knows that camry has been imported into China for 16 years and sold more than 2 million units in China. Last year, for example, camry sold 210,000 units in China, while the Asian Dragon had only 120,000 units.
On a global scale, Camry has gone through 34 years, iterated for eight generations, and is still evergreen. In the United States, since 1997, the Camry has only been a champion in 2001.
In contrast, the Asian Dragon has entered the countdown to suspension and delisting in the United States, and the future is only available to the Chinese market. In this way, Camry's sales, brand heritage, and mass base are obviously several orders of magnitude higher than the Asian Dragon. The Camry with a loud name and high popularity can not only make the owner drive out with face, but also be related to the realistic problem of retention rate.
As we all know, the manufacturer's attention in research, production and marketing is not fairly distributed to each car, and for a model that is only sold in a single regional market, due to the limited sales volume foreseeable, the manufacturer's investment in all aspects is relatively limited, and the upgrading and evolution of product strength will inevitably lag behind. After all, selling globally and selling a country, the sales gap is not too big.
This is also the reason why models like the GL8, which are only available in the Chinese market, have been difficult to update the platform, and the product upgrade is weak. Therefore, models that are only put into the single market often mean limited resource investment and product updates that lag behind the times; furthermore, due to the shrinking market and the reduction of users, perceptual experiences such as durability and human-vehicle interaction need user feedback to guide adjustments, and with the lack of user samples, these experiences will also decline rapidly.
And these situations have been more or less manifested in the Asian dragon, let's analyze it in detail below. First look at the appearance, the front face finally learned from the Camry, out of two front faces, but it seems that the difference is only the texture of the net, especially when put together, it is really silly and indistinguishable
The Camry, also from Toyota, was equipped with a dual-shape appearance as early as the listing of the eight generations of Camry in 17 years. After seeing the appearance of the deluxe and sports versions of the Camry, you will sigh that this is called double styling, and the Camry is obviously more fashionable and younger.
In terms of the tail, the two appearances of the Camry are also very different, and the editor has encountered it several times on the high speed, and can quickly distinguish whether it is a deluxe version or a sports version from the tail.
In terms of interior, although the Camry and the Asian Dragon are both large screens, a closer look feels that the central control of the Asian Dragon is somewhat abrupt, and the line is smooth than the Camry's central control Y-shaped design.
Here is a story, when the eight generations of Camry appeared in the United States, its bold use of sharp angle elements of the central control design, it was well received by the Chinese and American media, but also became a pioneering case of TNGA design language. To put it bluntly, camry is a "mother face", Asian dragon is transplanted, visually of course will feel awkward, no wonder so many Asian dragon owners are keen to change the interior.
In terms of power, the Asian Dragon powertrain is the same as the Camry, but the car is a big circle, and the powertrain that perfectly matches the Camry is transplanted to the Asian Dragon and becomes a small horse-drawn cart.
In addition, lcd instruments, TSS and other intelligent configurations, Asia Dragon on the basis of the overall higher price, can only achieve product strength is roughly the same as Camry. Even high-value configurations such as in-car WeChat and HUD, The Asian Dragon either does not have it directly, or the starting price is higher.
Yes, the Asian Dragon has not been equipped with the car WeChat; and hud, camry less than 200,000 yuan, Asia Dragon 240,000.
To put it simply, the Asian Dragon car was originally adapted on the basis of the Camry. The redesigned Asian Dragon has followed camry and transplanted a wave of updates.
Compared with models sold in a single market, global cars can undoubtedly enjoy a full range of attention from platforms, powertrains, to appearance, interior, intelligence and other aspects, and the importance of manufacturers is not an order of magnitude at all. With the Asian Dragon discontinued production in the United States, manufacturers were happy to focus on flagship cars like the Camry that sold best around the world. Models for a single market can only follow the global car and follow suit. So, how to choose everyone counts.