In early April, oil prices rose again. During the epidemic period, in response to the impact of the international situation, the international oil price has risen repeatedly, and the people have even heard the spitting sound of "a box full, the family is ruined", and the rise in oil prices has led to a sharp increase in the cost of using the car. Cars, as the main means of transportation in modern cities, are indispensable to every family, but the increase in the cost of cars, pure tram brands take advantage of the opportunity to increase prices, so that families who want to buy cars are prohibitive. Now, Auchan fired the first shot of oil replenishment in the automotive industry! Changan Auchan launched 60 million liters of oil supplement benefits to help oil prices return to the 7 yuan era.
Throughout April, Changan Auchan launched an oil supplement discount, the owner booked Auchan X5 to enjoy 2000 yuan cash oil card; booking Auchan X7 Plus to enjoy 4000 yuan cash oil card, and every weekend have the opportunity to draw 10,000 yuan cash oil card, the earlier the booking, the more chances of lottery, the greater the chance of winning. Auchan also launched an online cloud group purchase service, entered the live broadcast room, and participated in activities such as 5.5 yuan / 7.7 yuan second kill 1000 yuan cash fuel card, and realized the freedom of refueling as soon as possible!
Taking Auchan X5 as an example, the fuel consumption of Auchan X5 is about 6L per 100 kilometers, the price of No. 92 gasoline is 8.7 yuan / liter, and if the mileage of a year is 20,000 kilometers, the total value of the annual fuel cost is 10,440 yuan. Subtracting the 2,000 yuan of oil supplement issued by Auchan for the owner of the car, the annual postage is 8440 yuan, and the actual price of one liter of oil is 7.03 yuan. If you draw 10,000 yuan of oil cards, it is simply a year's oil cost, and the Auchan brand is all contracted, which is simply not too cost-effective.
Not only in terms of car use, Auchan brand subsidies, car purchase, Auchan also proposed a three-pound gift, financial discount up to 7200 yuan, replacement subsidies up to 4000 yuan, and 5 years of basic traffic free and other benefits, so that users can buy a car without pressure, reduce anxiety.
Auchan brand is customer-oriented, dares to innovate, and constantly optimizes its own brand models, which has been supported by the majority of car friends. In 2021 alone, Auchan sold 230,000 units, an increase of 49% year-on-year, ranking in the top 10 in Chinese brand sales. Among them, Auchan X7 has sold 210,000 units by the end of 2021, and X5 has also sold 130,000 units, which is deeply loved by consumers.
As long as it is beneficial to the user, Auchan dares to implement it with the first one. Auchan first promoted the membership system to implement the user's "selection, purchase, use, repair and exchange" in an all-round way, practice service first, strictly grasp the quality, and do a good job in service.
The 60 million oil replenishment activities launched by Auchan this time are more important decisions in line with serving consumers, reducing consumers' car purchase concerns, refueling anxiety, and subsequent oil price increases. The emergence of pure electric vehicles, breaking the barriers of oil vehicles occupying the main market, the rise in oil prices has led many consumers to start considering buying pure electric cars, not to mention that the popularity of charging piles is not very perfect, ordinary families want to install charging piles is more troublesome and costly, Auchan this initiative, but also directly hit the consumer's inner concerns, reduce the cost of the car.
With "service" as the purpose of a brand, constantly innovating services and optimizing services, Auchan is definitely a trustworthy automobile brand.