In China's heavy-duty truck industry, what is the concept of selling thousands of vehicles per month?
In the list ranked by the sales volume of enterprises, the regular year can be ranked in the top ten, and when the market situation is not good this year, the monthly sales of thousands of vehicles can even rank in the top eight.
If there is a heavy truck now, the order in the first month after the official listing exceeded a thousand vehicles, it is estimated that people who know a little about the industry will be surprised, because in today's market environment it is too difficult to do; if you tell you, this is still a high-end heavy truck priced at 480,000 yuan, you will be surprised again, "This is impossible, right? ”
The truth is, it's possible, and Auman Galaxy did.
The darkest hour of the heavy-duty truck industry makes the impossible possible
On February 28, 2022, Auman Galaxy heavy trucks were officially listed in Wenchang, Hainan, priced at 480,000 yuan, and the price was between most domestic high-end heavy trucks and imported heavy trucks. From the price point of view alone, Auman Galaxy positioning happens to be the most competitive high-end heavy-duty truck market at present, and it is also the competitive "arena" with the highest technical level in China's heavy-duty truck industry. It is worth mentioning that when Auman Galaxy was listed, it was the "darkest moment" of the cold winter of the Chinese heavy-duty truck market, with more cars and less goods, low freight rates, and dismal demand... "Born at the wrong time", it was many people's evaluation of Auman Galaxy at that time, not exaggerated, almost no one was optimistic about the price of 480,000 yuan Ofman Galaxy.
As we all know, a heavy-duty truck product will go through a "difficult" market introduction period in the early stage of listing, and the sales volume of the initial listing exceeds 1,000 or even 100 is a sad "hurdle". You know, many high-end heavy-duty truck products in China's heavy-duty truck industry have only sold a few hundred vehicles in the year of listing, and it can be said that they have experienced a rather difficult introduction period in the early stage of listing, not to mention Auman Galaxy, which was born in the "darkest hour" of the market. In this year's environment, it is reasonable to sell badly, right? After all, the price is still so high.
But the actual situation is that on the evening of March 31, Auman Super Heavy Truck announced on the official micro-micro that "Auman Galaxy's first month of listing orders broke a record of 1,000!" "Information, with practical actions to make the impossible possible." At the same time, at the 2022 China Automotive Industry High-quality Development Exchange Conference and Enterprise Standard "Frontrunner" Press Conference held on March 31, Auman Galaxy won the enterprise standard "Frontrunner" certificate issued by the China Academy of Automotive Engineering. This is also after Auman Galaxy won the "2022 China Truck of the Year (CTOY 2022)" and won the double certification of "Intelligent Safety Heavy Truck" and "Efficient Performance Heavy Truck" of China Automobile Research Institute, and then won the heavyweight recognition.
In the first month, the order exceeded 1,000, breaking the record of the fastest sales of high-end heavy-duty trucks in China, and then obtaining heavyweight certificates... This should be called "applause and applause", right? Although it is said that it is impossible, Auman Galaxy has done it. How does he do it?
China does not need high-end heavy trucks? Truck drivers need to make money with dignity!
Almost since Chinese heavy-duty truck manufacturers have launched high-end products, it has been filled with a kind of "the Chinese market does not need high-end heavy-duty trucks" voice. Their reasons are such as, China's poor road conditions, with too good cars wasted; heavy trucks are to pull goods, can do it; high-end heavy trucks are so expensive, when can they return to the cost? The group customers with stable supply choose imported trucks, and domestic high-end heavy trucks are chicken ribs... The words are that China's million-year heavy-duty truck market can be quantityed and quality does not need to be pursued; and it is even implied that tens of millions of truck drivers in China do not need a comfortable and safe driving environment.
Don't need it? Needed so much! In April 2021, Auman Galaxy Heavy Truck appeared at the Shanghai Auto Show as "C bit", and what was more impressive than the various technical hard labels on its body was the phrase "let card friends make money with more dignity". See the real car, you will find that this is not a slogan, Auman Galaxy driving space can be described as meticulous: a new generation of Grammer 115 seats, one-button start, knob shifting, hidden small table board, cold and warm cup holders, coat hooks, atmosphere lights, hi-fi audio, standard 12.3 + 10 inches double LCD screen... The luxury and comfort of a C-Class is no more than that.
Auman Galaxy interior details
Shan Zhongwei, the first owner of Auman Galaxy, said in an interview: "The interior of Auman Galaxy is simple and generous, very attractive, and the storage space is quite in place, and all kinds of items belong to you. My Grammer chair is the "workbench", earning money and being able to get more health. Usually eat to pull out the hidden small table is the dining table, beautiful and convenient; when resting, the 12.3 + 10-inch double LCD screen is the "audio-visual room", watching movies is more substitutionary; cold and warm cup holders make the water warm in winter and cool in summer, and the coat and hat hook is also more ritualistic and more convenient to go home. ”
Shan Zhongwei and Auman Galaxy heavy truck
Feng Yupu, a member of the 2022 China Annual Truck Jury and a user judge, said, "Comfort and power are the two aspects that drivers are most concerned about heavy trucks, and the power of Auman Galaxy 580 horsepower is very energetic, while the automatic gear and knob shift greatly reduce driving fatigue; in terms of comfort, Galaxy's seat shock absorption ability is excellent, and the Chase-style sleeper design is also very spacious for two people to rest, and the driving experience is very comfortable." After "tasting" the Oman Galaxy, Mei Zijie praised many of its detailed designs, "The refrigerator can be placed under the drawer, the mobile phone can be placed in the front, the small table board of the co-driver, the invisible sunshade, the wider sleeper... These little details make me think this car has more space. ”
The comfort of Auman Galaxy has conquered many "old drivers" who call cars as their home like Meizijie
Not only Zhongwei, Feng Yupu, Mei Zijie, as long as they have communicated with the card friends, it is not difficult to find that truck drivers have higher and higher requirements for comfort. Auman Galaxy's phrase "make card friends make money with more dignity" is easy to impress people, and "dignified money" and comfort are only one of them.
From "Truck of the Year" to "FrontRunner", improving revenue also depends on how "provincial"
According to Auman Galaxy's interpretation, "making money with dignity" needs to be reflected in three aspects, in addition to the above-mentioned satisfaction needs and making the working environment more decent for cardholders, Auman Galaxy is also committed to more income generation and reliability, specifically fuel saving and high attendance.
To ensure low fuel consumption and high attendance, Auman Galaxy is full of "black technology". It is oriented to the transportation scenario of trunk logistics customers, based on the demand of card friends for low fuel consumption and high attendance vehicles, equipped with A super power chain created by Foton Cummins + ZF AMT transmission, with a transmission efficiency of up to 99.7% and a gear change response time of only 0.72 seconds. At the same time, based on the continuous innovation and application of vehicle aerodynamics, transmission system efficiency, low rolling resistance of tires, and lightweight, the wind resistance coefficient is reduced by 8% and the fuel consumption index is reduced by 4%. Auman Galaxy also comes standard with a hydraulic retarder, which is one layer more secure even if you often run mountains. In addition, Auman Galaxy's A.OS heavy-duty truck intelligent operating system installs a "smart brain" for the whole vehicle; the predictive driving of electronic maps can ensure that the vehicle is in a better running state at all times; and the "Auman Galaxy Guard" + "line length system" double guarantee quality and service, allowing users to transport worry-free.
Here must be highlighted is the "AMT automatic transmission", as a full range of standard automatic transmission with heavy truck products, Auman Galaxy can break the order within a month after the official listing of more than 1,000, and Auman in the field of automatic heavy trucks in the field of automatic heavy trucks accumulated in recent years of "automatic heavy truck fuel saving, is true!" "Good word of mouth is closely related.
In this way, it is not so surprising that Auman Galaxy's orders in the first month of listing exceeded 1,000. Auman Galaxy won the "2022 China Truck of the Year" award for its excellent performance in fuel saving, comfort and intelligence, and now it has won the 2021 enterprise standard "Frontrunner" certificate, which is not only deserved, but also in the "Auman Wisdom" to promote the development of heavy-duty truck standards to a higher direction.
Conclusion: Will 6,000 vehicles be far away?
"In terms of hardware and software, Auman Galaxy does not lose imported cars, and the sales target for the first year is 6,000 vehicles." At the time of the release of Auman Galaxy, Li Jian, vice president of the brand of Foton Automobile Group and brand director of Auman, said confidently. Objectively speaking, looking at the various software and hardware configurations, Auman Galaxy does have this confidence, not to mention the competitiveness of domestic heavy trucks in terms of adaptability such as environment, scene, oil, service accessories, etc., and even better than imported brands; and for domestic "opponents", Auman Galaxy has the largest automatic block user reputation of the base disk, and the competitiveness is self-evident.
1000 vehicles have been achieved, will 6000 vehicles be far away?