Since China's auto market entered the process of electrification, all automakers have shown different strategies and directions for facing this issue. As a leading brand among traditional car companies, Changan Automobile has shown good ideas in the transformation of electrification. It is to stabilize the foundation of fuel vehicles while accelerating the pace of intelligent electric transformation.
A few days ago, Changan Automobile announced that its sales volume in April 2024 will be 210133 units, of which 123118 will be sold by Changan Chinese brand passenger cars, and 51,682 will be sold by Changan Automobile Chinese brand new energy vehicles, a year-on-year increase of 129.7%; Chinese brands sold 31,649 vehicles overseas, up 93.2% year-on-year.
Among them, Changan Qiyuan delivered 11,833 vehicles in April; Deep Blue delivered 12,744 vehicles in April; AVATR brand delivered 5,247 vehicles in April; The Changan Automobile brand sold 91,332 units in April. Changan Kaicheng sold 21,393 units in April, Changan Ford sold 18,612 units in April, and Changan Mazda sold 6,051 units in April.
From January to April, Changan Automobile sold 902,200 vehicles, an increase of 14.24% year-on-year; the sales volume of independent brands was 761,400 units, an increase of 13.32% year-on-year; the sales of independent passenger cars were 560,400, an increase of 10.26% year-on-year; The overseas sales of independent brands were 140,600 units, an increase of 82.78% year-on-year. The sales volume of self-owned brand new energy vehicles was 180,400 units, an increase of 68.63% year-on-year.
The three major electric brands jumped
There is no doubt that with the explosive growth of the new energy vehicle market, in this wave, Changan Automobile, as a leader in China's automotive industry, has also shown a strong growth trend in the sales of its own brand of new energy vehicles. This situation shows that Changan Automobile's layout and strategy in the field of new energy have achieved remarkable results.
Among them, Changan Qiyuan, as a new energy brand under Changan Automobile, delivered 11,833 vehicles in April, and its cumulative sales exceeded 88,000 vehicles. This achievement not only proves the popularity of Changan Qiyuan in the market, but also demonstrates the strength of Changan Automobile in the research and development and marketing of new energy vehicle technology.
Changan Qiyuan's success in the market is not accidental, behind it is Changan Automobile's strict control of product quality and unremitting pursuit of technological innovation. In order to meet the needs of different consumers, Changan Qiyuan has launched the A07/A05/Q05 Zhenxiang series of models, which have achieved good sales performance in the market and made important contributions to the brand sales of Changan Qiyuan.
At the 2024 Beijing Auto Show, the first mass-produced variable new car, Changan Qiyuan E07, was unveiled. This is a medium and large high-end intelligent electric SUV, taking into account the handling and comfort of the sedan, the space and passability of the SUV, and the carrying and expansibility of the pickup. The new car will be available for delivery no later than the fourth quarter of this year.
In addition to Changan Qiyuan, other new energy brands under Changan Automobile have also achieved good results. As another important brand of Changan Automobile in the field of new energy, Deep Blue Automobile delivered 12,744 vehicles in April, which is also eye-catching. With its unique design and advanced technology, Deep Blue Auto has won wide recognition in the market.
At the 2024 Beijing Auto Show held not long ago, Deep Blue Automobile launched two new models - Deep Blue SL03/S7 Black and Gold Knight Edition, the new car highlights the young technological sports and technological future style. The launch of these new models not only enriches the product line of Deep Blue Automobile, but also further enhances its market competitiveness.
At the same time, the "new hard technology" SUV Deep Blue G318 also met with the public offline for the first time, and will soon open the first batch of tours in 11 cities across the country, with reservations for late May and delivery in June. The new car is equipped with Deep Blue Super Range Extension 2.0 technology, positioning the 300,000 yuan market, and meeting the needs of users in an all-round way.
As a high-end new energy brand jointly created by Changan Automobile, Huawei, CATL and other well-known enterprises, AVATR has also achieved good results in the market. In April, AVATR delivered 5,247 vehicles, which is slightly lower than that of other brands, but it also fully demonstrates AVATAR's competitiveness and influence in the high-end new energy market.
It is reported that the AVATR App will be fully connected to Huawei's liquid-cooled super charging piles covering the whole country to provide one-stop charging services. In the future, AVATR models will be equipped with Qiankun ADS 3.0 and a new generation of HarmonyOS cockpit to bring users a better intelligent experience. It can be seen that the cooperation between AVATR and Huawei will bring users better products and services.
Recently, AVATR Automobile officially released a set of teaser pictures of the new car, or AVATR 15, this new mid-size SUV is expected to be officially unveiled in the second half of the year. Judging from the official teaser picture, AVATR 15 will not only "return" to tradition in design, but will also be equipped with a range-extended power system, which is expected to become a strong competitor to Tesla's Model Y.
Cooperation, joint venture, joint force
In addition to the strong entry of its own brand new energy into the mainstream market, Changan Automobile is also deepening its electrification transformation with its joint venture partners. Including the establishment of Changan Ford New Energy Automobile Technology Co., Ltd., the first strategic product CX810 is progressing in an orderly manner; It has cooperated with Mazda on a number of model projects such as J90A and J90K, and the scope of cooperation continues to expand.
Among them, Changan Mazda's first electric sedan, the EZ6, brings together the outstanding innovation and profound technical accumulation of Changan Automobile and Mazda Automobile, two automakers with a history of 100 years, in the fields of electrification, intelligence, design, handling and safety, and has become Changan Mazda's masterpiece to establish and lead the new energy value standard of the joint venture.
Design, intelligence and control are the biggest highlights of Changan Mazda EZ-6, which is not only comparable to mainstream high-end domestic brand new energy, but also the top existence of joint venture brand electric vehicles. In addition, it also has great advantages in terms of space, safety, quality, etc. In particular, the power combination form of pure electric and extended range fully meets the diversified consumption needs.
Today, Changan Mazda EZ-6 provides such a choice for consumption: it has more quality and higher level of tuning ability than domestic new energy vehicles, and it has more intelligent advantages and more localization capabilities than joint venture new energy vehicles. Therefore, it is definitely a good choice for consumers who want to buy new energy models in the future.
Following the EZ-6, Changan Mazda's second electric model, the Mazda ARATA, was unveiled for the first time. Based on this concept car, the electric SUV is scheduled to be mass-produced and launched in 2025, and will work side by side with the EZ-6 to jointly develop the domestic new energy market.
Of course, in a new era of automobiles, there will be new models of cooperation. The cooperation between Changan Automobile and Huawei in intelligence is another industry model. In November last year, Changan Automobile and Huawei signed a Memorandum of Understanding on Investment Cooperation in Shenzhen, intending to invest in a new company that Huawei plans to establish for intelligent vehicle solutions to jointly build complete, autonomous, and leading full-stack intelligent vehicle capabilities.
With the support of Huawei's intelligent driving and intelligent cabin, Changan Automobile's product strength will be further enhanced and play a role in boosting sales growth. A few days ago, Changan Automobile announced that the name of the joint venture was set to Yinwang Intelligent Technology Co., Ltd. The business scope mainly includes automotive intelligent driving solutions, automotive intelligent cockpits, intelligent vehicle digital platforms, intelligent vehicle clouds, AR-HUD and intelligent car lights, etc., which are being actively promoted.
It is reported that the previously proposed Chang'an investment in the acquisition of Huawei's equity ratio of no more than 40% is still maintained, and the hope will operate independently based on the principle of marketization, adopt a market-oriented management system and salary incentive framework, and the components and solutions within the scope of the design business will in principle be provided to vehicle customers by itself, and Huawei will not make further participation. It is expected that in the future, it will continue to promote the introduction of car companies with strategic value to gradually open up their equity and become a company with diversified equity.
If Changan Automobile lays out the three major electric brands of Qiyuan, Deep Blue and AVATAR, it actively promotes the transformation of electrification, so that its new energy "Shangri-La" plan can leap to a new level. Then the hand-in-hand with Huawei is the beginning of a new chapter in Changan Automobile's intelligent "Beidou Tianshu" plan. Coupled with the acceleration of the globalization "inclusive of all rivers" plan, Changan Automobile has firmly grasped the powerful grasp of launching a journey into the new era.