Recently, the well-known digital blogger "Xiao B MAX" counted the Jingdong platform self-operated mobile phone sales list in March, the list shows that the iPhone 13, which has been very popular since its listing, is still ranked first, and the iPhone 13 series accounts for three of the top ten, and one is the iPhone 12. The remaining six models are all Redmi mobile phones, and the newly listed Redmi K50 ranks second, but the total sales are less than half of the iPhone 13. In addition, the sales of six Redmi mobile phones added up to 813,300 units, and the sales of four Apple mobile phones added up to 831,400 units, which is still Apple's victory. Although Redmi has preserved the face of domestic mobile phones, the profit gap with Apple is very large.
Although the data of Jingdong's self-operated platform does not represent the entire domestic mobile phone market, considering that a considerable number of young users have become accustomed to online shopping for smart phones, this list still has certain reference value.
Specifically, domestic mobile phones still cannot compete with Apple in the high-end market. Although the Redmi K50 Pro on the list also sold for 3,000 yuan, Apple's cheapest iPhone 12 sold for more than 4,000 yuan. That is to say, at a price of more than 4,000 yuan, Apple's mobile phone basically did not meet an opponent.
Just the day before, industry analyst Guo Mingxi said that this year's Chinese market Android mobile phone orders cut by 20%, about 170 million units, mainly due to lack of market confidence.
It can be seen that this year's domestic mobile phones have indeed encountered some difficulties, especially the high-end models have not reached the expected sales. It can also be seen from the list that in addition to the newly listed Redmi K50 series, the price of the remaining four Redmi mobile phones is within 2,000 yuan.
The reasons why domestic users do not buy domestic high-end mobile phones are also multifaceted. First of all, due to the recurrence of the epidemic and changes in the economic environment, many netizens have cut non-essential consumer spending, and high-end smartphones are obviously not daily necessities. For users who usually only use mobile phones to socialize, surf the Internet, and watch videos, domestic mobile phones within 2,000 yuan are completely sufficient.
For those users with strong purchasing power, the attractiveness of domestic brands at high-end prices is still not as good as Apple. In addition, in the past two years, Huawei has been repeatedly suppressed, and the competitiveness of the new machine has also been greatly affected, resulting in some Huawei mobile phone users switching to Apple iPhones.
Secondly, the experience improvement of high-end domestic mobile phones is not obvious, which is also one of the reasons for poor sales. Since most high-end models use Qualcomm Snapdragon 8 series chips, the hardware performance of high-end domestic mobile phones is similar. Coupled with the fact that the Qualcomm Snapdragon 8 Gen 1 processor has no obvious upgrade compared to the previous generation of Snapdragon 888, the performance of power consumption is still not perfect. Therefore, some users who have high requirements for mobile phone performance are more inclined to buy Apple mobile phones.
Although domestic mobile phones have made significant progress in screen, photography, fast charging, external release and vibration feel in the past two years, it is difficult to create eye-catching products due to the lack of the most core processor, and once qualcomm chips appear "crotch", domestic high-end models will also be greatly affected.
So in the final analysis, if domestic mobile phones want to defeat Apple in the high-end market, they can only dive into more research and development to seek breakthroughs in chip technology. And Huawei has also personally proved that this path can be followed, but it is only due to the lack of chip manufacturing technology that it is ultimately subject to people. Although chip manufacturing is also difficult, sometimes we know the thorns ahead, but we still have to go forward!