With the development of new technologies such as Internet technology, 5G, artificial intelligence, and the Internet of Things, the traditional office model is no longer enough to face the current ever-changing production environment. New ways of working, such as remote work and mobile work, have accelerated under the catalysis of factors such as the epidemic.
With the advent of the "mobile office era", there are also development opportunities and challenges encountered by the mobile PC industry. Since 2020, the sales of mobile PC terminals have been rising, and the frequent video conferencing, high-speed connection, adaptation of production tools and long-term battery life in mobile offices have made the ease of use and convenience of mobile PC devices more and more important, and consumers have also put forward new requirements for mobile PC system platform compatibility, energy consumption ratio, and wireless connectivity.
At the end of 2020, Apple launched the MacBook series products equipped with the M1 mobile platform, and through its ecological integration capabilities, it changed the impression of poor compatibility and weak performance of ARM-based notebook products in people's minds, and achieved great success with its strong performance and long-term battery life. However, not everyone's work is suitable for macOS, and many users have developed the habit of operating the Windows platform, is there anything that can bring arm advantages to the Windows PC camp? At present, Qualcomm has given the answer to this question.
The new darling of the mobile office era, extreme performance provides a superior experience
At the end of 2021, Qualcomm released the world's first 5nm ARM architecture computing platform for Windows PCs and Chromebooks - the 3rd generation Snapdragon 8cx.
The computing platform is based on an advanced 5nm process and significantly improves the performance of Qualcomm Kryo CPUs through deep integration of other optimization technologies. Compared with the previous generation, the 3rd generation of Snapdragon 8cx has been further improved in terms of energy efficiency, while bursting out of higher performance, maintaining a similar power consumption as the previous game, and in the performance test with the x86 competitor platform, the 3rd generation Snapdragon 8cx can achieve up to 85% intergenerational performance improvement and up to 60% performance per watt performance improvement, which means that compared with the traditional x86 architecture competitors, the platform can obtain a similar experience with lower power consumption and less heat generation, providing users with a long-term battery life experience.
In terms of GPUs, the Qualcomm Adreno GPU integrated with the 3rd Generation Snapdragon 8cx can provide a graphics and software experience 60% higher than the previous generation. The top platform also supports a Full HD gaming experience up to 120FPS and is optimized to allow users to play games on the platform device for up to 50% of the time compared to some competing platforms.
Say goodbye to the traditional PC "old and difficult" problems and embrace a new mobile work experience
It is believed that many users have encountered difficult and complicated diseases such as video conference focus inaccuracy, image distortion, network connection catonry and short battery life when using traditional notebooks for mobile office, which greatly reduces the office experience, which is not only not conducive to improving work efficiency, but also easy to affect the mood, and even over time, disgust at work.
The new generation of notebooks equipped with the 3rd generation of Snapdragon 8cx, thanks to Qualcomm's integration of a series of functional modules packaged together, can obtain a significant improvement in overall performance, greatly avoiding the above problems.
For example, in video conferencing, Qualcomm Spectra ISP enables users to turn on video conferencing up to 15% faster than their predecessors by shortening the camera startup time. The 3rd generation Snapdragon 8cx computing platform is also capable of providing the latest generation of AAA algorithms - autofocus, auto white balance and auto exposure - which can adapt to the user's movement and light changes during video conferencing, providing a high-quality video experience.
In addition, it is difficult to avoid the disturbance of other people, pets or environmental noise, which may not be taken seriously in ordinary times, but in important business situations, it is inevitable that people will be embarrassed. The 3rd Generation Snapdragon 8cx can support ultra-clear audio experiences in virtually any environment with qualcomm noise and echo cancellation technology in qualcomm voice suites. These features can also be enhanced by AI acceleration to improve the clarity and sound quality of the user's audio. This means that laptops powered by the platform can eliminate unwanted background noise, such as cat calls or neighbor sounds, allowing users to communicate more efficiently.
A stable and high-speed network environment is the basis for efficient office, if there is often network congestion, it will not only bring inconvenience to the work, but also fail to complete the set work goals. In terms of connectivity, the 3rd generation Snapdragon 8cx uses the Qualcomm FastConnect 6900 mobile connection system, combined with dual Wi-Fi clients to achieve the fastest Wi-Fi 6/6E speed in commercial smart terminals. Products powered by the 3rd Generation Snapdragon 8cx Computing Platform seamlessly switch between Wi-Fi 6 and Wi-Fi 6E, 5G or 4G LTE trusted networks, delivering high-speed mobile connectivity that's secure for productivity or entertainment on the go.
So far, we can not only use the Wi-Fi network in the environment to connect, but also to ensure the smooth and stable cellular network, through seamless switching to obtain a smooth network connection environment, improve data transmission efficiency, combined with the leading energy efficiency of the Snapdragon computing platform, the above always-on function also supports the user device to remain always online, while maintaining long-term battery life, providing an uninterrupted experience.
Of course, in order to obtain a superior mobile office experience, not only need the support of a strong computing platform, but also the coordination of terminals in other aspects. At present, Lenovo ThinkPad X13s, as the world's first laptop equipped with the 3rd generation Snapdragon 8cx computing platform, has provided users with a new experience in terms of productivity, connectivity, durability, security and the ultimate visual experience by integrating a high-performance computing platform, high-quality screens, high-speed solid-state drives, and rich extended performance and stable and fast network connectivity.
With the advent of the 3rd generation Snapdragon 8cx computing platform, the ARM-architected PC market is ushering in new opportunities. Compared with the traditional x86 platform architecture device, ARM architecture notebooks show high integration, high energy efficiency ratio and other advantages, in the directional field is more conducive to customized production; and with the rise of high-performance ARM platform, the missing parts of the software ecological end for many years are also rapidly completing, in the context of Windows and Android applications will be fully opened, the linkage with the mobile terminal will also promote new ecological growth points.
It is believed that terminal products equipped with the Snapdragon platform such as Lenovo ThinkPad X13s will change consumers' stereotypes of this category of products with a new experience and open up new horizons in the PC market. Perhaps after a period of development, the PC market will face different use scenarios and bring a better experience in a more innovative form.