The recent soaring oil prices have completely lost the freedom of the car owners, and various paragraphs about the ridicule of oil prices are also emerging in an endless stream, the mailbox is full of homes, gas stations have become high consumption places, and even the fritters in the breakfast shop have increased in price. In the face of high oil prices, many car owners have "sealed" their cars and chosen other modes of transportation. For car companies, such a situation is not good news for the market, rising oil prices have extinguished the enthusiasm of many people to buy cars, in order to be able to reverse this phenomenon, Changan Auchan Automobile stood out with real money and silver to start the first shot of oil replenishment in the industry.
On April 2, Changan Auchan released 60 million liters of oil supplement benefits, during April, consumers ordered Auchan X5 to enjoy 2,000 yuan cash oil card, ordered Auchan X7 PLUS to enjoy 4,000 yuan cash oil card, and every weekend have the opportunity to draw 10,000 yuan cash oil supplement. In recent years, Auchan can be regarded as an eclectic model in marketing, and has also been widely recognized by the majority of users, which is not only the spirit of daring to be the first in the world, but also the brand concept of Changan Auchan users first.
People familiar with Changan Auchan should be no stranger to this simple and rude welfare activity, from the industry's first "double insurance and double exemption" policy, to the industry's first respect for membership system will be the service throughout the "selection, purchase, use, repair, change" of the whole life cycle, most car companies are still in the routine of users, Auchan always like this way to go straight, of course, as a user everyone is still happy to hear about this way. Manufacturers really like this two-way effect of users, Auchan's market performance in recent years can be described as soaring, in 2021 Auchan automobile annual sales of close to 230,000 units, an increase of 49% year-on-year, ranking among the top 10 Chinese brand sales. For the current increasingly mature automobile market, Changan Auchan can capture so much favor in addition to first-class brand marketing, and it is also inseparable from the strong product force.
For every mature car brand, there is a fist model, and for Changan Auchan, this fist product is Auchan X7 PLUS. In fact, since the original Auchan X7, this car has shown full explosive quality. In recent years, the products of the Chang'an series have never disappointed us in terms of appearance design, as an upgraded product of Changan Auchan X7, Auchan X7 PLUS still continues the new natural aesthetic design, which is impressive. In terms of space, the length, width and height of Auchan X7 PLUS are: 4730/1870/1720mm, and the wheelbase has reached 2786mm, bringing users a real leapfrog experience.
Of course, it can be sold for such a long time, Changan Auchan X7 PLUS is not a good thing, Changan is equipped with a new generation of Blue Whale NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission powertrain. This set of powertrains is installed in many models of Changan, with a maximum power of 188 horsepower and a peak torque of 300 Nm, which ensures that the user's power experience also has excellent fuel consumption performance.
With the lead of big brother, the subsequent listing of Changan Auchan X5 is also a hit. Compared with the big brother, the body size of the Auchan X5 is more compact, although the space is slightly reduced, but the power is consistent. With the excellent powertrain, the Auchan X5 Sport accelerates in 0-100km/h in just 7.79 seconds and 0-60km/h in 3.63 seconds, which is a faster start. In addition to performance, Auchan X5 has a peer-leading intelligent experience under the blessing of the all-scenario OnStyle 3.0 intelligent car system. By the end of 2021, the sales volume of Auchan X5 has exceeded 130,000 units, which is not inferior to Big Brother.
In the just-concluded March, Changan Auchan also debuted the so-called "automotive robot" Auchan Z6, which is more like Auchan's version of the UNI series than the two predecessors. The design style of the future concept does not need to be said for the lethality of young users, and in the future, Changan may be equipped with more diversified power choices for this new car to meet the different needs of users. Of course, the most worth mentioning is the performance in terms of intelligence, the advanced OnStyle5.0 intelligent car operating system brings a more convenient interactive experience, while the first intelligent voice control outside the car, remote valet automatic parking, integrated adaptive cruise system, three-in-one super paddle and other high-tech configurations are full of expectations for many people. Judging from the product strength shown by the current Auchan Z6, it has also locked the list of explosive models in advance.
"User first", in recent years, with the increasingly fierce competition in the car, many car companies have shouted such slogans, but there are not many brands that can really practice this sentence. Changan Auchan whether it is the product display of leapfrog product strength, or the sincere price of the user directly hit the user's heart, with the same sincere marketing strategy, such Auchan is indeed difficult to refuse.