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FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

On March 30, FAW Toyota officially launched its mid-term redesign of the Asia Dragon, launching a total of 3 power models with a total of 9 models, with a price range of 19.98-279,800 yuan.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

The large-mouth grille has always been the signature design of the Asian Dragon, and the new Asian Dragon has been adjusted to this, and provides two styles of grille, dot matrix and mesh format, respectively, for consumers to choose to meet the actual needs of different consumers. The 2.0L and 2.5L hybrid versions still use a dot matrix grille, although its border has not changed much, but the internal structure has changed significantly, in addition to the horizontal lines, but also added a longitudinal division design.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

The 2.5L pure fuel sport version of the model provides a honeycomb mesh grille, and the inner diamond-shaped middle mesh makes the whole vehicle look younger and more stylish. Obviously, young consumers will appreciate the more sporty mesh grille, and mature people will also have a stronger sense of luxury dot matrix grille.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

In addition, the internal structure of the new Asian Dragon's light group has also been redesigned, and the LED daytime running lights have been moved from above the light group to the bottom of the light group, and the inverted "L" shape of the polyline has been added, and the shape is more sharp.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

The Asian Dragon, which is based on the TNGA-K medium and large car platform, has maintained its own size advantage. The 4990mm is 15mm more than the current model, and the wheelbase of 2870mm not only brings a powerful aura, but also brings a wide space.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

The body and rear of the car maintain the original design style, after all, the original design has been quite outstanding. The sharp waistline with the slender body is still domineering.

In terms of interior, the new Asian Dragon continues the layout of the current model, and the symmetrical center console is quite calm and atmospheric. It is worth mentioning that the touch button replaces the physical buttons on both sides of the control screen in the current model, thereby increasing the screen ratio and making the whole interior look more tidy. Don't look at this small change, its upgrade can make you feel like upgrading from an iPhone SE to an iPhone 12.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

In terms of configuration, the upgrade of the new Asian Dragon is more obvious. First of all, the whole series is equipped with a new generation of Toyota Safety Sense Toyota Zhixing security system and Toyota Connect Toyota Zhixing interconnection system to further protect the safety of drivers and occupants, and can also realize the remote control of the vehicle; the 3 high-end models also add a full LCD dashboard, and the dual-engine model is also equipped with a HUD head-up display system as standard, which can achieve "three-screen linkage".

In addition, the high-voice mobile phone wireless charging, Type-C charging interface and auto-dimming rearview mirrors have also been added to the configuration table of the new Asian Dragon.

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

In terms of power, it is still "old bottle of new wine", with three powertrains of 2.0L pure fuel, 2.5L pure fuel and 2.5L hybrid for consumers to choose from to meet the actual needs of different users. However, in fact, the 2.5L hybrid version also has a "stealth upgrade", and the nickel-metal hydride battery of its hybrid system has finally been replaced by a ternary lithium battery. Relatively speaking, the performance of ternary lithium batteries is better, which can improve the pure electric endurance of dual-engine models, and further reduce fuel consumption.

Asian Dragon and ES are considered to be the same door and the same origin. Using the price of a B-class car to buy a ride space and experience that matches the C-class luxury car is the embodiment of the Asian Dragon "breaking the game" with "leapfrogging".

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

The price of less than 200,000 yuan makes The Asian Dragon look extremely competitive in the B-class and even B+ class sedan market. What's more, the new Asian Dragon is also sincere enough in the safety configuration, and the new generation of TSS and 10 airbags that are standard in the whole series are not common in the same level or even higher models.

Fuel consumption performance is one of the Strengths of the Asian Dragon. Referring to the 4.3L/100km fuel consumption of the current Asian Dragon 2.5L dual-engine version model, the fuel consumption of the new Asian Dragon will only be lower in the case of upgrading the ternary lithium battery. In the past, the fuel consumption of 4.3L/100km was run out of a B+ class, which was simply unimaginable. The fuel consumption is even lower than that of the A-class car, which is also the advantage of the Asian Dragon's "leapfrog".

FAW Toyota's new Asian Dragon "increases the amount without increasing the price", and the hot selling reason is more sufficient

As the flagship sedan built by FAW Toyota under the TNGA architecture, Asia Dragon has been a frequent visitor to the domestic mid-size car sales list since its official listing in 2019. According to the Association, Asia Dragon sold a total of 11,200 new vehicles in February, up 34.5% year-on-year. For the whole year of 2021, Asia Dragon also achieved 123525 unit sales performance.

This time, the upgrade of the new Asian Dragon in the configuration is obvious, the price of the Asian Dragon top version is also 10,000 yuan lower than the current model, which can be described as "the amount is not increased". Che Toujun believes that it has a reason to be more popular.

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