Text/Peach Lee
The domestic automobile market can be described as hot competition, the major car companies in order to keep up with the pace of the times, to win more consumers' vision, are launching their own new cars, or adding new styles on the original model, in order to win a better market position, the major car companies can be regarded as creative continuously, and recently there is a new car has chosen to link with the national comic to attract the attention of consumers.
Recently, Dongfeng Fengxing officially revealed that a new model of its T5 EVO will be listed on April 9, the new car is called Fengxing T5 EVO HeatWave Edition, which is based on the Fengxing T5 EVO Diamond Edition, it is reported that the price has not changed, it is still 114,900 yuan, the specific price still needs to wait for the new car to be known after the new car is listed, but the new car has several new highlights that are worth saying.
First of all, in the case that major car companies are manufacturing hot spots around the design of new cars, the Fengxing T5 EVO heatwave version has chosen to carry out cross-border linkage with the national comic IP "Wu Liu Qi", and the official has also launched a campaign that users who purchase the heatwave version model before April 30 can enjoy the national comic joint welfare package worth thousands of yuan.
The method of linkage is actually not uncommon, which is a way that many companies will use when promoting products, on the one hand, they can use the popularity of animation to increase their own popularity, open up popularity, and broaden the sales market, on the other hand, they can also create new publicity hotspots, and at the same time, they can use the feelings of the audience to have a certain effect on the improvement of sales.
Secondly, some adjustments have been made to the appearance of the new car, the biggest change is the new bright yellow paint and the optimization of some details. In terms of body size, the new car has been enlarged compared with the current model, with a length, width and height of 4650/1862/1690mm, and a wheelbase of 2715mm, which will be larger in visual senses and more comfortable in space.
Some of the basic information aspects of new cars, because they are new models, have not changed a lot. In terms of appearance, it is still the same as we are familiar, the front face is a straight waterfall grille and a narrow split headlight group on both sides, but the newly added new lower bracketing style makes him look more sporty. The body is made of a new bright yellow car paint, which is very bright.
The new car has a strong sense of line on the side, the sharp and slender waistline design continues from the front of the car to the rear, and the blackened windows, sloping D-pillars and low body posture create a good sports atmosphere and a stronger sense of fashion.
The exhaust layout design of the tail small spoiler and the two sides is relatively full, while creating a rich sense of layering, further enhancing the sporty atmosphere of the vehicle, the new tail diffuser is full of combat effectiveness, looks full of power, and the new car as a whole is in line with the preferences of young consumers.
In terms of interior, the Fengxing T5 EVO heatwave version is still a T-shaped layout, the functional area layout is reasonable, easy to use, and the color is a red and black double color block design, which is a commonly used way to highlight the sense of youth and sportiness. The dual screen design of the LCD dashboard + central control display takes into account a certain sense of science and technology. In addition, the new car uses a separate piano paint panel to enhance the texture.
In terms of configuration, the T5 EVO heatwave version of the car is also replaced with leather seats, added main driver makeup mirrors and other configurations, and has a built-in Future Link4.0 intelligent connection system, which supports voice control, remote control, online applications and other functions. The driving experience was good.
In terms of power, it is the same as the current T5 EVO Diamond Edition model, using a 1.5T turbocharged engine with a maximum power of 197Ps and a maximum torque of 285N·m, which is matched by a 7-speed dual-clutch transmission with a fuel consumption of 6.6L.
summary:
Although the popular T5 EVO heatwave version has not changed much compared to the previous style, but the overall is still very interesting, more vivid and bold color matching, and the well-known national comic linkage, these are very in line with the current young consumer market, I don't know if the national comic fans will be attracted by this linkage?