Loppon Technology Dominates Screen Focus Media to create a benchmark brand of lubricating oil in China

At the beginning of April, Lopal Technology (stock code 603906), which has been deeply involved in the industry for 19 years, announced that it was about to usher in the fifth anniversary of its listing, announced that it and Focus Media jointly launched the advertising campaign "Screen Action", adding another strong boost to the goal of building China's first lubricant brand.

The strong cooperation between Lopal Technology and Focus Media will not only accelerate the brand breaking of the high-end lubricant brand leader "Lopan No. 1", but also announce the national brand of Loppon Technology to blow a comprehensive offensive to the lubricating oil market in first-tier cities across the country. Shi Junfeng, Chairman of Lopan Technology, said: "Focus Media is the world's leading elevator media group, and working with Focus will help Loppon Technology directly hit the mainstream population of 400 million cities in China and further build the influence and competitiveness of the brand. The chairman of Focus Media Jiangnanchun even said in a video message to Lopal customers, "Focus has successfully helped many national brands to achieve the first place in market share in the past few years, and I believe that Focus's hegemonic action of cooperating with Loppon this time will also be able to help Loppon lubricants become the first in the market!" Until the first, we vow not to give up"!

The high-end market has seen strong growth

Based on lubricating oil, the core plate of the trillion-level automotive industry chain, Lopal Technology was established in Nanjing, Jiangsu Province in 2003. In the context of the high-end lubricant market occupied by foreign brands at that time, Lopal Technology since its inception, it has reflected the determination of "newborn calves are not afraid of tigers", adhered to the road of high-end brand development, user-centered, steady in development, committed to building a global lubricant brand trusted by users, and successfully listed A shares in 2017, has now become the largest domestic sales of private lubricant enterprises; at the same time, in the field of lithium iron phosphate battery cathode materials for new energy vehicles, Loppon Technology is also one of the leading enterprises in market share.

For a long time, Lopal Technology has always regarded innovation as the key driving force for the upward development of enterprises, and has created a series of high-end products with superior performance with ingenuity. As a world-class high-end lubricant series product carefully created by Loppon Lubricating Oil for several years, since its official launch in 2020, "Lopal No. 1" has changed the situation that China's high-end automotive lubricant market has been monopolized by foreign brands for a long time by virtue of its strong product performance and technical advantages, providing a strong guarantee for it to win the market and obtain the majority of car owners, and also bring a more dynamic new atmosphere to the development and transformation of China's lubricant market.

Under this impetus, in recent years, Lopal Technology has grown strongly and continued to comprehensively layout its production and global marketing at home and abroad. From January to February this year, Loppon Technology achieved a total operating income of about 1.479 billion yuan, an increase of 346.28% year-on-year, and the market has covered 20 countries and regions around the world.

Join hands with Focus to build a heavy brand

In October 2021, Lopal Technology officially released the new enterprise positioning of "green energy and green chemistry", leading the enterprise to a new stage of high-quality development. The comprehensive cooperation with Focus Media is an important practice and landing of Lopal Technology to fully open the road of branding, and once again demonstrates its firm determination to be committed to brand building.

According to reports, this cooperation, Lopal Technology will invest hundreds of millions of yuan in funds, since April 11, in the Focus of more than 100 cities in more than 100 cities of the elevator media terminals to form a hegemonic storm of communication, strong reach the core consumers of automotive lubricants, continue to transmit Lopal technology high-end product positioning and brand value, boost brand voice.

Shi Junfeng, chairman of Lopan Technology, said: "The group influenced by Focus Media is the vane group of China's high-end consumption, which is highly matched with the target consumers of Loppon Technology. Loppon Technology hopes that through this strong hand in hand with Focus, it will create a world of national brands in the field of high-end lubricants, play the spirit of Chinese private enterprises, and establish a new benchmark for national brands. ”

Jiang Nanchun, chairman of Focus Media, said: "The brand effect of Lopal Technology is constantly penetrating the hearts of the people, and lopal lubricating oil represented by 'Loppon No. 1' is being favored by more and more consumers. In the future, Focus Media will use its own resource advantages to comprehensively boost Lopal Technology to detonate the market and become the leader of China's lubricant brand. ”

Jiang Nanchun introduced that Focus Elevator Media has the media characteristics of "mainstream, high frequency, must be passed, low interference", which can penetrate brand advertising into the apartment buildings, office buildings, cinemas and other living and working scenes that mainstream people in the city must pass, and is becoming the core base for brand detonation.

Evergreen Establish a new benchmark for Chinese national brands

From the new army in the market to well-known enterprises, competing with many world-class foreign brands, the rapid development of Lopal Technology reflects the powerful force of the rise of national brands. Adhering to the business philosophy of "China is good, we are good", for a long time, Longpan Technology has strived to carry the banner of national lubricants, continue to shape the brand image of high-quality new domestic products, and also give richer connotations to high-end domestic products.

Regarding the brand vision of Lopal Technology to "establish a new benchmark for Chinese national brands", Jiang Nanchun said: "The general trend of the rise of Chinese brands has arrived. In recent years, Focus Media has done its best to provide more comprehensive and in-depth value services, fully promoted the rise of more Chinese brands, and detonated and assisted many national brands such as Bosideng, Feihe, Miaoke Lando and so on. Loppon Technology is the pride of China's lubricating oil enterprises, focus is very fortunate to be a witness and helper of Lopal Technology to the world. ”

Based on the future, the rise of Lopal Technology will continue to extend indefinitely. "We will continue to actively respond to opportunities and challenges, transform and upgrade in line with the times, continue to innovate and break through in adhering to quality, do a better and stronger national brand, and help Chinese brands to build a long-term foundation in the field of intelligent manufacturing in the world." Shi Junfeng said.