On January 9, Castrol global and Greater China executives visited JD.com's headquarters and JD.com's car maintenance stores. It is reported that the two sides reached and signed an omni-channel strategic cooperation agreement, and Jingdong Car Care will also exclusively sell Castrol's "line" series of fully synthetic lubricant products through all channels. On the basis of the previous good cooperation between the two parties, JD Car Care and Castrol will reach an in-depth strategic cooperation in the online and offline omni-channel model for the first time in 2024, which also reflects the high recognition of each other's products, brand power and omni-channel capabilities.
At the meeting, the executives of the two sides conducted in-depth business exchanges and discussions, and witnessed the signing of the all-channel strategic cooperation between JD Car Care and Castrol. It is reported that the two sides will focus on the new "line" series of Castrol brand high-end synthetic lubricant products to carry out a series of omni-channel co-construction. As a key product of Castrol, the new "Xing" series of fully synthetic lubricant products includes almost all key brands in Germany and the United States in terms of certification, among which the Changxing series provides strong oil film support with advanced formulation, with superior high temperature resistance, oxidation resistance and low temperature fluidity, to ensure long-lasting engine power and smooth start, and its turbocharged engine adaptability effectively resists low-speed premature ignition, and easily controls changing road conditions. The Joy Line focuses on fast-acting cleaning and anti-wear technologies to keep the engine clean and prevent deposit formation and wear. The two collections are the embodiment of Castrol's technical excellence and commitment to quality, and are designed to provide consumers with a hassle-free and enjoyable driving experience, making them the ideal choice for a wide range of car owners and bringing new growth momentum to both parties. At present, users can directly search and buy on the JD app, and in the future, they will be able to buy at the same price in all car maintenance stores and service network systems. The two companies will also combine the value chain advantages of Castrol's brand and product strength, as well as JD Car Maintenance's omni-channel capabilities to integrate JD's online and offline JD car maintenance chains, third-party service networks and key customer channels to achieve the growth target in 2024.
In fact, JD and Castrol have a history of cooperation for 8 years, and in 2016, Castrol already had a JD self-operated zone; in 2022, Castrol will authorize JD for all SP products to continue to deepen cooperation;In June last year, JD Automobile and Castrol launched three engine oil products of the Zhi E series;In October last year, JD Car Maintenance officially announced the launch of Castrol's "Chang Care" series of transmission oils...... The cooperation between the two sides has also expanded from the previous online cooperation to the current online and offline omni-channel cooperation, and the product categories have also been continuously enriched.
As a professional car service chain brand under JD.com, JD.com Car Care adheres to the service concept of "authenticity, transparency, professionalism and worry-free", and has been recognized by many brands such as Castrol, and has also become the preferred brand for users to maintain cars. Up to now, JD Car Care has opened 1,500 car maintenance stores across the country, and more than 40,000 third-party directly connected stores, and the offline service network throughout the country has become a new growth scenario for Castrol and other automotive aftermarket brands.
The signing of this contract is an in-depth strategic cooperation between the leading products of top brands and the online and offline omni-channel network of JD Car Maintenance. In the future, Castrol's products will provide consumers with more comprehensive and cost-effective high-end maintenance services through JD's high-quality car maintenance services and JD.com's omni-channel efficient operation and value chain guarantee, so that more Chinese car owners can rest assured that they can maintain their cars.