Chinanews.com, Shanghai News, April 19 (Xu Yin) A few days ago, the Shell Extreme Clean Helix New Product Launch Conference was held in Shanghai, where Shell Lubricants' market-leading brand Shell Helix Passenger Car Lubricants launched three new products, aiming to help customers release more engine power while meeting upgraded industry specifications and original vehicle manufacturer (OEM) requirements.
(Scuderia Ferrari drivers Leclerc and Sainz at the Shell Extreme Clean Helix launch event)
The results show that the new Shell Helix Ultra products can help customers increase engine power by up to 1.8 per cent, engine responsiveness by up to 3.4 per cent and fuel efficiency by up to 4 per cent. Field tests have proven that the new product ensures that the engine is full and always looking like new regardless of the driving environment, with a range of up to 200,000 km.
(Shell Extreme Clean Helix New Product Launch Site)
Mr Wong Chi Cheong, Executive Vice President, Shell Lubricants, said: "Shell Helix oil is one of the world's leading brands in the passenger car lubricants market. Now, we've taken it a step further and taken our products to new heights with the launch of three new Shell Extreme Clean Helix Extraordinaire products. The new products meet industry upgrade specifications and OEM requirements and demonstrate Shell's ongoing commitment to innovation and technology leadership. At the same time, the new products can help customers unleash the full power of their engines, achieve more efficient fuel utilization, and bring superior engine performance experience."
(Mr. Wong Chi Cheong, Executive Vice President, Shell Lubricants)
Shell Extreme Helix 0W20 will be launched first in China in Q2 2024, followed by Europe in Q3 and gradually expanding to other regions. The Shell Extreme Clean Helix 0W-40 will also be launched in China later in the same year, in the third quarter, and will be rolled out in Europe and other markets. It is also worth mentioning that Shell Extreme Clean Helix 0W-30 has already been unveiled in the Chinese market, and plans to launch it in Europe first in the third quarter, and then expand to other markets.
All Shell Helix Ultra products feature Shell's patented PurePlus technology. This revolutionary process enables the production of cleaner, purer base oils from natural gas. Thanks to this technology, our base oils are 99.5% pure, ensuring that engines perform at their best in extreme climates and road conditions.
These products feature Shell Emission Compatible Technology (ECT) and Shell Power Clean Dispersion Technology. Protects vehicle emissions systems by keeping gasoline and diesel particulate filters clean and preventing deposits that affect power and performance, ensuring engine performance is always as good as new.
(Shell Extreme Clean Helix New Product Launch Site)
The Shell Helix Ultra range is recognised by many of the world's leading original equipment manufacturers (OEMs), including BMW, Mercedes-Benz and Volkswagen. Shell also supplies Helix Ultra products to motorsport partners including Scuderia Ferrari, BMW Motorsport, Hyundai Motorsport and Geely Group Motorsport. These partnerships provide the ultimate testing ground for product development, translating a steady stream of innovation into new products and services that benefit Shell's passenger car customers and make every trip a reality. (ENDS)
Editor: Xu Yin