More and more car brands are joining the ranks of "user operation". On December 24th, Dongfeng Fengxing held the Fengxing Brand Night and Fan Anniversary Celebration in Sanya, Hainan, during which it officially released the Fengxing T5 EVO user operation plan. The official user operation strategy of indiscriminately coveting niche high-end brands and carrying forward new power brands is now a popular way for many popular brands to unite user groups and build brand images.
Dongfeng Fengxing released the 2022 user operation plan
As the first strategic model after the renovation of dongfeng Fengxing brand, in the past year, Fengxing T5 EVO has promoted its own strength by participating in a series of automobile events on the one hand, and on the other hand, it has also continuously launched various user activities to attract the attention of more young consumers.
For example, in order to celebrate the anniversary of brand renewal, Dongfeng Fengxing previously provided T5 EVO users with limited edition car stickers, color changing films, accessories, and peripheral products; this brand night activity also included team test drives, beach parties and other user interaction projects. Since the launch of the new car in November last year, the fan club of Fengxing T5 EVO has begun to take shape, and Dongfeng Fengxing has officially named it "EVO Tide Sharing Club" at the brand night event.
EVO TideShare will be officially released
At the event site, Dongfeng Fengxing also announced a more systematic user operation plan for 2022, including three parts: "Excellent Plan, Youth Plan, and Fan Plan". The "Outstanding Plan" includes the "official" modified car alliance formed by Dongfeng Fengxing, which launches modification services in the form of co-creation by car friends; the "Youth Plan" is mainly based on theme activities such as design, e-sports, national comics, music, etc.; in addition to continuing to send "benefits" to fans, the "Fan Plan" will also hold CITY WALK- City Tour, EVO Tide Festival, Tide Play Co-creation Day and other activities.
In June this year, Dongfeng Fengxing released a new brand image and announced that it has officially entered the "user brand era" and realized the transformation from a traditional automotive hardware manufacturer to a "professional travel service provider close to the user". The release of the T5 EVO user operation plan for the holding of this brand night event marks the further landing of Dongfeng Fengxing's "user brand strategy".
Text/Yang Zheng
Editor/Chen Zhengzhong