After more than ten years of evolution, domestic mobile phones have become the strongest force to dominate the global market from the original cottage niche, although there are two giant mountains of Samsung Apple on the head, but the strength of the entire domestic mobile phone manufacturers to condense and produce can not be underestimated. However, the resulting changes are also very obvious, and in the early years, domestic mobile phone brands can be described as a situation of a hundred flowers
But now the domestic mobile phone brand pattern has been monopolized, Huawei Xiaomi OPPOvivo four giants are firmly at the top, many well-known mobile phone manufacturers rise and decline, such as the once-popular Gionee, Coolpad and so on. Recently, another domestic mobile phone manufacturer has fallen into a major crisis
That's Royole. Although Royole is not well known in terms of popularity, and before it was not the main mobile phone business, but more focused on the development of flexible screens. However, royole in this touch bypass, in October 2018, it actually preempted Huawei Samsung and released the world's first folding screen mobile phone FlexPai. Huawei and Samsung were only released in early March 2019
As the world's first commercial-grade folding screen mobile phone, Royole FlexPai is undoubtedly very simple in terms of technology, whether it is equipped with a hinge or a flexible screen material is not worth mentioning. Moreover, the system is not optimized for the folding screen
Its experience is indeed terrible, but in any case it has also made history, and the strength of the mobile phone is still obvious to all. In the following years, Royole also launched two sequels, which are more mature in technology, slightly comparable to mainstream Huawei Samsung and other folding screen models. However, such a manufacturer has now been exposed to the shortage of funds and arrears of employee wages
Its employees also revealed that the number of Royole employees has dropped from 1800 to 700. And this also seems to mean that the domestic mobile phone manufacturer, which has almost launched a folding screen mobile phone in the world, is currently facing a dilemma of life and death. It is reported that Royole Technology has been in a state of loss
The company has achieved revenue of only 517 million yuan in three and a half years, but the loss is as high as 3.2 billion yuan, and the loss margin continues to expand. Why did what was once a unicorn with a valuation of 50 billion have now fallen to this point? Lenovo Chen Jin believes that the technology in the field of folding screens is too complex, the cost of research and development is too high, and it is difficult for small companies to make achievements, and even if they are made, they will soon be surpassed by mainstream giants.