With the progress of society, people's living standards continue to improve, and most families buy cars to travel. But because of this, more and more car brands have come into being, and everyone's choice is dazzling. But it is undeniable that Audi, Mercedes-Benz, BMW, etc. are still high-end models. Because in addition to the brand image established by these brands in everyone's mind, these cars do meet many people's requirements for "luxury cars". Comfortable, safe and good reputation. Among them, BMW is famous for driving and is loved by many car lovers. Unfortunately, as an imported brand, the price of imported cars is much more expensive than domestic cars, and many people are very timid. So it has also become a real luxury car in the hearts of many ordinary people. Although some people will say that Rolls-Royce, Ferrari, Bentley, etc. are real "premium cars". However, for ordinary people, spending hundreds of thousands of dollars to buy substitutes is a luxury, so it is not too much to call it a luxury car.
Now many luxury cars in order to open up the domestic consumer market, began to choose win-win cooperation. More and more foreign brand luxury cars have begun to cooperate with domestic manufacturers, and consumers can buy their favorite foreign cars without importing. In other words, it is a joint venture that everyone is familiar with. In fact, this is a good thing for many people and can benefit from it. However, there are also many people who are skeptical about the joint venture car. On the other hand, although domestic production has made great progress in technology, it is much less than the high-end of foreign countries. On the other hand, because no one believes that after the joint venture, the manufacturer can communicate the core technology without reservation. Therefore, in the eyes of many people, the joint venture car is just a foundry with a signboard. But it is undeniable that whether it is actually a foundry or not, the models produced are technically aimed at imported vehicles. In this way, we can satisfy everyone's fantasy and pursuit of imported cars.
As a well-known BMW in China, it also has its own joint venture partners in China. It is a Brilliance car that everyone is familiar with. Through cooperation in the domestic production of "BMW Brilliance", in addition to not being made in Germany, its performance is almost the same as BMW, becoming a new favorite in the hearts of many people. For example, BMW 1, 2, 3, 5 series, etc. are all produced by domestic BMW Brilliance, whether it is appearance or performance can be said to be not much different from German BMW, so it has been recognized by most of the domestic car lovers.
In addition, domestic labor prices are generally low, and relative labor costs have also dropped a lot, so prices are also discounted. And another benefit is that the purchase tax on imported cars can save money. Now Made in China is also very popular in the world, coupled with the production technology of Germany and the quality of Chinese manufacturing, BMW Brilliance is to a certain extent more cost-effective and advantageous than German BMW. But it is impossible to say that there is no difference between bmw germany and BMW Brilliance. Because in most cases, after any commodity enters a country, it needs to be improved to meet the needs and requirements of local consumers, thus opening up the market in this country.
The same is true of BMW Brilliance and BMW Germany. There is little difference in performance, but slightly different in other respects. First of all, the decoration space is large, everyone's space is comfortable, and many people are satisfied with the large space needs in the car, but the disadvantage of this design is slightly lack of the original exquisite design sense. Another difference is the wheelbase. Taking into account the differences in body shape and the way of using the car Chinese and Germans, the designers extended the wheelbase when designing BMW Brilliance to suit the aesthetics and habits of Chinese. This also happens to be the advantage of BMW Brilliance.
Therefore, there is no difference in technology, it is better than German BMW in manufacturing, and the design is in line with the aesthetics of Chinese, and it is obvious that BMW Brilliance has an advantage over German BMW. However, there are still many people who think that "import is better", and BMW Brilliance's reputation is still lacking in China. However, in addition to the above two points, if there is no difference, will everyone choose domestic or imported models?