Text | Tao Wenbo
Design | microcosm
Trusting each other is particularly valuable in a complex environment.
While human society enjoys the information dividend, the psychological state of individuals is becoming increasingly fragile and volatile – the so-called "black swan" event has an increasingly violent impact on consumer decisions and even values, as is the case with the COVID-19 pandemic and oil price fluctuations.
Qin PLUS DM-i fuel sedan disruptor
In this way, the change in car buying concept caused by the soaring oil prices caused by overseas wars is indeed reasonable.
According to an agency's analysis of the marketing intentions of mainland new cars in 2021, the willingness of post-95 car buyers to buy independent brand models is as high as 61%, and a large part of them have a strong preference for new energy products under various brands.
Of course, the rapid development of independent brand product strength is indispensable, and the side knocking of objective factors is also worthy of attention, and the car companies and related forces that try to get a piece of the pie are innumerable, and the war situation cannot be described as fierce.
From the analysis of market competitiveness, Qin PLUS DM-i can not only dominate the strong family car market with high efficiency and low consumption, but also win the affirmation and trust of more pragmatic consumers with ultra-long end life, strong power and beautiful dragon appearance.
According to the latest sales data released by the Association of Automobile Manufacturers in February, under the joint promotion of Qin PLUS DM-i and Qin PLUS EV, the Qin family's sales volume in February was as high as 24501, and it has repeatedly entered the mainstream camp of China's A-class sedan market and faced the challenges of joint venture models of the same level.
As an important part of the brand hybrid camp, the core selling point of Qin PLUS DM-i is of course this set of powertrains with extraordinary efficacy. During the week-long test drive, the author was deeply impressed by the high efficiency and low energy consumption of the system, and praised its excellent smoothness and endurance, whether it is power smoothness or actual energy consumption performance, it has the strength to compete with the joint venture brands THS and i-MMD.
Thanks to the DM-i super hybrid, Qin PLUS DM-i is equipped with a Snap Cloud-Plug-In Hybrid 1.5L high-efficiency engine, an EHS electromissible system and a DM-i super hybrid blade battery as the core, and the entire DM-i system is an electrically based architecture, which changes the pain points of traditional fuel vehicles such as setbacks and slow responses.
The engine is only started when the power is lost or the highway conditions are high, and the thermal efficiency is as high as 43.04%, which makes the QinPLUS DM-i power loss fuel consumption reach 3.8L/100km, which greatly reduces the cost of the car in the era of soaring oil prices.
In addition, Qin PLUS DM-i has enough to catch up with the long endurance of fuel models, providing two endurance versions of 55KM and 120KM, with a cruising range of up to 1245km in the case of full fuel and full power, which comprehensively subverts the user's endurance cognition and easily solves the "endurance anxiety" of car owners for new energy vehicles.
On the other hand, the chassis tuning of the Qin PLUS DM-i has changed the softness and softness of similar transportation models, intentionally integrating a certain degree of sportiness into it, with the performance performance of zero hundred acceleration of 7.3 seconds, the surging power is on call, the front of the car and the body follower exceed the average level of the same level, and the impact on comfort is also controlled within a reasonable range.
As an important part of the "electric hybrid two-step" strategy, although qin PLUS DM-i, which shoulders heavy responsibilities, is not a collection of achievements, it is indeed a variety of design and materials regardless of cost.
From the appearance alone, Qin PLUS DM-i has completely got rid of the consistent "exquisite and cute" image of home transportation-level new energy models, with exquisite and elegant line surfaces, while having a fairly stretched and smooth overall temperament, with a flexible look and feel without losing atmosphere.
From the front face, the so-called "Dragon Face" design concept is unobstructed, and it incorporates personalized elements, through the dot matrix grille and the unique shape of the headlight group design to give the whole vehicle a lot of recognition, through the chrome decoration and the accompanying daytime running lights are segmented design, the visual perception is unforgettable.
The configuration of the body side is more common in comparison, and does not adopt the various "fluid" and "sculpture" design concepts that the same level of sports family cars are keen on, and the blend of waist line and plane is quite warm and elegant, in line with the universal aesthetic concept of family cars for all ages, but slightly lack of recognition, but it is also an effective way to avoid errors.
The perspective comes to the rear of the car, but it is another "not willing to be mediocre" atmosphere, the through-style taillights and powerful folding lines show the audience the aura and style that the Dynasty series of products cannot hide. Of course, as a small commuter, Qin PLUS DM-i's shape still has to compromise on space, and naturally can't be too weird and tricky.
Entering the car, we saw that the center console was symmetrically arranged, consisting of a 12.8-inch rotatable touch screen, embedded in the DiLink 3.0 intelligent network connection system and most of the basic functions, and the overall structure was simple and smooth.
To be fair, as an A+ grade product with a top price of less than 150,000, the interior material of Qin PLUS DM-i is considered thick, the disposal of soft plastic materials and stitches is meticulous, and the visual experience and touch are really good.
In addition, the active safety system and comfort technology equipped with this car are also rich and comprehensive, and the algorithm matching and ease of use are good, which can effectively reduce the fatigue during long-distance driving.
It is worth mentioning that the spatial performance of Qin PLUS DM-i is slightly better than most new energy models, and it seems that BYD's spatial layout ability of blade batteries and new energy platforms has risen to a considerable height, and will not cause the overall space to become embarrassing due to the addition of electric motors and batteries.
The 4765*1837*1495mm trim and 2718mm wheelbase are decent, but the seats are wide and thick, the rear seats are wide and the space available is wide, and there is no sense of narrowness when sitting with five adult men.
All in all, in the places that can be seen, Qin PLUS DM-i has indeed achieved everything and sincere hospitality, and the friendliness to novices is full.
It is true that being able to use the price of 150,000 to buy a sedan new energy car with a fuel consumption of less than 3.8L per 100 kilometers, a comprehensive mileage of more than 1200km, and a pure electric endurance of 120km is not easy in the era of epidemic control in all walks of life, especially for the old and the young and the just-in-need groups, such trustworthy products are particularly valuable.
At the same time, BYD has benefited greatly in the process of deeply cultivating household new energy vehicles, with a strong ability to control the whole industry chain, it has become the only new energy automobile enterprise that has mastered the core technology of "three electricity", "blade battery" is also highly recognized by the market and consumers, and the Qin PLUS series equipped with related equipment is a hot seller.
From the market performance, it can be seen that Qin PLUS DM-i undoubtedly has the potential strength to leverage the new energy Red Sea market in the range of 100,000-200,000, and can also be on the green card, which solves the biggest pain point of fuel car owners in first-tier cities, and also forms a lot of pressure on traditional fuel cars.
Of course, the final result of all this still depends on the general environment and the targeted disposal strategy of the decision-making level.
The dynasty has been unified since the beginning of the Qin Dynasty, as for the BYD Qin series, does it live up to its name? Please wait and see.