At this point in the first half of 2022, what are the options for consumers to buy mobile phones?
In March 2022, we released "40 Flagship Mobile Phone Word-of-Mouth: How to Choose Mobile Phones in the First Half of 2022?" These 2 are not recommended.
How to choose the thousand yuan machine and the main engine below 3500 yuan?
As a result, "Consumer Report" summarized about 190,000 consumer evaluation data on the platforms of JD.com, Tmall and Suning, and analyzed and evaluated the 22 models of 1,000 yuan machines below 1,500 yuan and 47 main machines of 1,500 yuan to 3,500 yuan that were popular on the market, and recommended them to consumers.
Image source: Figureworm Creative
Detect brands
Domestic brands (17): Huawei, Honor, OPPO, vivo, True Self, Xiaomi, Coolpad, Duowei, Redmi, ZTE, Nubia, Red Magic, Black Shark, Lenovo, OnePlus, Youchangxiang, Meizu
Foreign brands (4): Apple, Samsung, Nokia, Motorola
Evaluation indicators
Appearance, screen, camera, performance, sound quality, system, battery life, heat dissipation, unlocking, feel, signal, charging
Word-of-mouth results
(1) Thousand yuan mobile phone (less than 1500 yuan): recommend vivo iQOO U5, OPPO K9s.
(2) Main mobile phone (1500 ~ 3500 yuan): recommended OPPO Reno7, Honor 60.
Thousand yuan mobile phone (less than 1500 yuan): OV is well received by consumers, and Samsung's performance is average
A simple count of the number of domestic brands and foreign brands in 69 mobile phones involves a total of 21 brands, and domestic brands occupy 17 seats, while foreign brands only account for 4 seats. In the last year's statistics, 28 brands were also involved, with domestic brands occupying 23 seats and foreign brands accounting for 5 seats. It can be seen that mobile phone brands are decreasing, mobile phone market share is becoming more and more concentrated, and some brands are gradually dying out, such as hammers, nuts, Tianyu, Gionee, Small Pepper...
The thousand yuan machine has always been a place where domestic brands get together to fight. With the popularity of cameras, screens, 5G, and fast charging technologies, the current thousand-yuan machines have brought three cameras, four cameras, full screens, fast charging and 5G.
The performance of the thousand-yuan machine is also getting stronger and stronger, more and more diversified. A few years ago, memory was even "1G+16G" to start, then to "3G+32G", "3G+64G", "4G+64G", and now in 2022, it is basically "4G+128G" and "6G+128G". If there is a need for more photos, video storage and APP use, 64G is usually not enough, we recommend starting with 128G.
It is worth mentioning that the "performance" in this evaluation dimension may not strictly correspond to the processor and memory configuration, and adopt the subjective feeling evaluation of "performance", "configuration" and "fluency" in the process of consumer use.
Among the 22 models of 1,000 yuan machines below 1500 yuan, 61142 data show that vivo iQOO U5 and OPPO K9s, these 2 domestic mobile phones have been well received.
Although OV (OPPO, vivo) has always been considered a "factory sister" mobile phone, with the demise and decline of rivals in the red sea of competition, it has gradually become a domestic big brand juxtaposed with Xiaomi, Huawei and Glory in China.
▲vivo iQOO U5
Vivo iQOO U5 has a CCR score of 8.5 points, and its performance is balanced, especially in "taking photos", "performance", "sound quality", "feel" and "charging", which is favored by consumers.
Vivo iQOO U5 is priced at only 1199 yuan, the processor is 6nm process Qualcomm Snapdragon 695, the battery is 5000mAh, the camera claims to have 50 million pixels, for example, performance, some consumers in the comments said "good performance" "good performance" "good performance" "high configuration" "play the game is not stuck at all", "mainstream game king eat chicken running without pressure", etc.; for example, in terms of taking pictures, some consumers praised "the photo effect is leveraged" "Taking pictures is clearly comparable to 100 million pixel cameras" "The camera effect is very good." "It's not bad to take pictures, especially selfies" etc.
▲OPPO K9s
OPPO K9s performance is not inferior, OV originally belonged to the same family, in the camera, sound quality, appearance has always been a good reputation, CCR score of 8.4, in addition to the "screen", "battery life" and "unlock" on the vivo iQOO U5 score is higher.
On the screen, OPPO K9s uses a 120Hz 6-file e-sports screen, the peak brightness is as high as 600nit, consumer reviews "the screen is clear, the color of the video is good", "the screen refresh is very fast", "the screen display effect is good", "the display effect is particularly good" and so on. On the battery life, it also claims to have a 5000mAh battery, consumers reflect that "the large battery is very durable, light use for three days is no problem" "battery capacity is large enough, with a day is almost 50%" "standby time is good" and so on. On the unlock, it is equipped with an X-axis linear motor, and consumers say that "the side fingerprint is convenient", "the unlocking speed is very fast", "three unlocking methods, super convenient", "unlocking is very good" and so on.
Among the 22 mobile phones, the consumer rating is more general than the Samsung F52, and the CCR score is only 6.9 points.
Samsung in the Chinese market has been declining, Samsung F52 can not get the praise of consumers expected, in the "appearance", "system" and "endurance" and other aspects are not satisfactory. Its Jingdong praise is only 91%, the appearance, there are consumer complaints "screen edge gap can see the glue" "screen problems"; on the system, there are consumers who criticize "either often disconnect the network or often can not charge" "with Caton"; on the battery life, some consumers complained that "the battery is extremely unsurable, the fuselage is seriously hot", "standby power consumption", "battery is not durable", "power consumption is super fast, you can reduce 1% in one minute" and so on.
▲Samsung F52
The main mobile phone (1500 yuan ~ 3500 yuan): domestic OPPO, glory has been favored, iPhone SE scores at the bottom
Most of the young people's purchase budget, the price generally falls in the main machine range of 1500 ~ 3500 yuan.
The price point comes to 1500 yuan ~ 3500 yuan, the configuration of natural water rises, the configuration is basically from "8G + 128G" or "6G + 128G", so the current price range of models is also more, the word of mouth data collection of models are 47 models, data up to 120,000.
For mobile phones at this price, we generally recommend domestic brands. On the one hand, this price is the dominant price of domestic mobile phones, foreign brands are currently in the domestic focus is more than 3500 yuan flagship price, the market below 3500 yuan is almost surrendered, can not compete for the supply chain advantages of domestic manufacturers; on the other hand, domestic mobile phones are also more aware of the use habits of the Chinese people, at this price point can balance the advantages of good configuration and cost performance.
Among the 47 main mobile phones, the top 20 are domestic mobile phones, of which 2 domestic mobile phones OPPO Reno7 and Honor 60 are among the best.
OPPO Reno7 in the "appearance", "sound quality" and "system" are good performance, appearance, claim that the thickness of the fuselage is only 7.59mm, the use of lithography process, the production of a rain effect, more consumers praise "stunning", "beautiful", "good looking", "thin" "advanced" "texture" and other words; sound quality, consumers praise "sound effect is good", "sound quality is good", "sound quality bar" "music phone", etc.; the system is ColorOS12, some consumers think "not stuck" "silky" "smooth" "Quick to get started", "easy to use", etc.
▲OPPO Reno7
Honor 60 performance is balanced, in the "take a picture", "performance", "endurance", "feel" and "charging" have been recognized by consumers, taking pictures, using a double lens layout similar to the double reverse, the main camera has 100 million pixels, consumers think that "the camera effect is very good", "the camera pixels are good", "the photo is clear and good-looking", etc.; performance, consumer reviews said "no card, thief fast", "smooth running speed", "super strong performance", "game enough", etc.; endurance and charging, with a 4800mAh battery, 66W fast charging, consumers think that "fast charging speed", "two days to charge once", "battery lasting", "long-lasting battery" and so on.
▲ Honor 60
Among the 47 main mobile phones, the Meizu 18X and Apple iPhone SE are not recommended.
Meizu 18X in the "screen", "fever" and "unlock" have been complained about by consumers, Jingdong on the praise rate is only 90%, for example, the average person does not pay much attention to but more affect the experience of the "unlock", there are consumers criticized "fingerprint unlock is useless, ten times ten times can not open" "face unlock often fails, need to restart the phone to use" "to try several times to unlock" "screen unlock is not good", etc.; and such as the "heat" that affects the experience, some consumers reflect "mobile phone heat dissipation is poor, charging does not play mobile phone are hot" Fever is serious"; and on the "screen", there are consumer complaints that "the screen was spent the next day", "the screen will be blurred", "the screen will not respond", etc. Today, Meizu is no longer a niche beauty, but small and not beautiful, disappointing consumers.
▲Meizu 18X
The most disappointing thing for consumers is Apple's Apple iPhone SE.
As a representative of small-screen mobile phones, the new generation of iPhone SE listed in March 2022 is still fully out of touch with the times, 4.7-inch 1344 x 750 resolution screen, not yet a full screen, rear single camera, battery only 2000mAh more, accessories do not send chargers, these series of parameters moved to 5 years ago is not contrary to the same.
It is at the bottom of the evaluation on "appearance", "photography", "performance", "sound quality", "endurance", "signal" and "charging", and there are too many slot points, and some consumers regret "buying it with feelings." To tell the truth, it is cheap, poor, and finally paid the IQ tax" "Good card, the speed of opening the web page is not as good as Android a few years ago" "Regret to die, the appearance is exactly the same as the Apple 7 I bought six years ago." There is only one power cord, no phone case and no charger."
As the cheapest "Apple phone", the performance is lagging behind, and it is placed together with other mobile phones, not the product of the same generation. Harshly speaking, if the afterglow of feelings fades, the iPhone SE only has the shadow of the old era.
Apple iPhone SE
Consumers who need to buy more than 3500 yuan of "thousand yuan machine" and "main machine", please pay attention to the "40 flagship mobile phone word-of-mouth: how to choose a mobile phone in the first half of 2022?" I don't recommend these 2 models.
【Special Notice】: The test results and mentioned brands in this report are only responsible for the test samples and do not represent the quality status of the same batch or other models of products.