In the mainland B-class car market, consumers are familiar with the products, open and secret struggle for many years, "you sing our debut" is often staged, but the overall situation has been relatively stable. Three years ago, the arrival of FAW Toyota Asia Dragon completely broke this situation. In just 3 years, Asia Dragon has won 300,000+ units of sales, and the average monthly sales in 2021 exceeded 10,000 units, which is enough to be called a phenomenon-level explosive product.
"Misplaced competition" to amplify the advantage
The success of the Asian Dragon is inseparable from faw Toyota's "misplaced competition" strategy, in fact, the Asian Dragon in its "birthplace" US market, positioning is indeed higher than the Camry, Accord and other "MIDSIZE CAR" models, belonging to the "LARGE CAR" level, saying that it is B+ class is completely no problem, the starting price is also higher than ten thousand US dollars, after all, its 4975mm length, 2870mm wheelbase, reached the level of Lexus ES, is unattainable by conventional B-class cars.
After FAW Toyota was introduced into the Chinese market, the guidance price of 19.98-28.98 million is in the same price range as the conventional B-class car, which can be said to be "needle tip to Mai Mang", so that the advantages of the Asian Dragon have been completely magnified. "Similar price, high half-level strength, YYDS" is probably the most important reason why many consumers like the Asian Dragon, and it seems to confirm once again the truth that "B+ > B" will always be established.
The "Toyota standard ES" is irresistible
As mentioned earlier, the Asian Dragon and Lexus ES are the same size, it is not a coincidence, these two models are based on the TNGA-K platform to build, sharing 60% of the parts, chassis structure, powertrain is basically the same, so many consumers call the Asian Dragon "Toyota standard ES", "ES brother", plus the average price of 100,000 yuan lower than ES, there is indeed an irresistible charm.
If the larger size brings a more domineering aura and a wider space, then the higher specifications of the powertrain and the safety performance of the whole vehicle are further demonstrating the most indispensable strength of the Asian Dragon as a B+ sedan.
In the era of the industry's general transformation of turbo engines, Toyota still gives it unparalleled advantages through continuous exploration of naturally aspirated engines. Its 2.0L + CVT power unit, the comfort, smooth, fuel saving to the extreme, 5.8L / 100km comprehensive fuel consumption, for a car nearly 5 meters long is valuable, and the maximum power of 131kW, is not inferior to many competitors of the same level, daily use is more than enough.
The power unit of 2.5L+8AT gives The Asian Dragon a "sportsman" side, with a maximum power of 154kW, ahead of most low-power 2.0T engines, and a newly developed 8AT automatic transmission, with multi-gear and ideal gear ratio, fast shift time, smooth and smooth gear switching, truly realize the integration of people and vehicles, seamless switching. Coupled with the almost exclusive AVS adaptive variable suspension of almost the same class, the driving experience is taken to the next level.
Compared with the first two pure fuel power, the 2.5L dual engine power really allows the Asian Dragon to establish a "technical moat" that makes the opponent more difficult to overcome, and cleverly distributes the motor and engine output through the dual motor + planetary gear set mechanism to achieve the best fuel economy. With more than 20 years of technology accumulation, Toyota THS II hybrid system has truly achieved miniaturization, lightweighting and low cost, with global sales exceeding 19 million vehicles, bringing a strong power, low fuel consumption, smoother and quieter driving experience, and is also a refreshing experience compared to pure fuel power. Looking at the domestic market, in the field of HEV, Honda is still in the rising period, recognition and influence are accumulating, independent brands only last year have successively put products on the market, in a short period of time can not shake Toyota's dominant position.
In addition to the excellent power system, the impeccable safety of the Asian Dragon also allows everyone to see the full sincerity, the whole series is equipped with 10 SRS airbags and Toyota Zhixing safety system, which is enough to stand out from many models of the same level or even overstepping the class. The 2019 domestic C-IASI crash test won 3 "Gs" and the 2019 US IIHS won the authoritative endorsement of "TOP SAFETY PICK+", which is enough to show that this is a work that can withstand the test of collision, bringing a "reassurance needle" to every user who likes the Asian Dragon.
To be fair, as a new car listed in 2019, the "mass base" of The Asian Dragon is not dominant compared with those "old cars", but FAW Toyota adheres to the brand slogan of "To the Truth to the Extreme" and the original intention of "mass production happiness" for more users, and wins the "vote" of users with strength and sincerity.