Adding specific images according to the meaning of words or words, this figurative design method adds intuitiveness, fun, and impressive. It includes stroke visualization, overall visualization, adding images, and marking images. Visual design should pay attention to the position of the specific image in the text and the relationship between the graphic and the text, so as not to affect the integrity and recognizability of the text, and play a role in strengthening the expression of the font.
Imagery design can also be called font design with allegorical changes. It artistically treats the text in a way that emphasizes typical characteristics or prompts, giving people imagination and endless aftertaste. Imagery design generally does not intersperse and cooperate with specific images, but uses text strokes such as horizontal, vertical, point, skimming, pinching, picking, hooking and other deviations and structures to make clever changes. This requires a unique understanding and creativity of text design, to see magic in the plain, so that the content and form can achieve harmony and unity.
The decorative design of the font is a method of expression that decorates the body or background of the Chinese character by modifying and adding additional patterns. It uses decorative techniques to beautify the text, strengthen the connotation of the text, better highlight the theme, and make the font effect colorful and interesting. There are many ways to express the decorative design of fonts, including connection, folding belt, overlapping, broken pen, distortion, hollow, inner line and so on.
Abstract font design refers to the organic combination of text and graphics, the designer on the basis of personal understanding of the picture and text for personalized processing, in addition to containing a wealth of spiritual and cultural connotations, and customs, literature and so on related closely related to the content, from the cultural point of view to derive the associative content. The works are different from the general text design works, and they have more graphic charm.
The structure of Chinese characters themselves is rich in changes, and the length, thickness, and twists of the strokes of the characters can provide direction for the design of the text. In the actual text design process, even if there are special design requirements and positioning, we must first consider the basic pen shape of the text, which is the design premise and foundation of Chinese characters. Pen shape change is also one of the important methods of Chinese character font design, different pen shapes, the emotions of the text are also different, highlighting different personality charm.
Combined font design is the most commonly used type of font design in daily life, with specific words as the design object, mainly used in logos, corporate names, brand names, product names, store signs, poster themes and other words or idioms with clear meaning.
There are several design principles to note in combined type design: the first is that the audience can see the design theme and related content of the font at a glance through text styling. Secondly, text modeling can increase the attention of the text itself, making people unforgettable. Finally, font, style, and arrangement are the design elements that designers need to consider, and works with formal beauty can give people a deep impression, and are also important criteria for evaluating the quality of combined font design.
The shape and characteristics of the combined font are different, including the visual trend and style orientation of the text, which means that the desired effect of the work needs to be considered in the process of processing the text. Through deformation, the stroke thickness, directional attributes and differentiated forms of the text are changed to form different styles of design works. In particular, the grasp of the overall tone should be permeated with agility in the unity, so as to produce a contrasting effect.
Broken pen and stroke is a more used way in the font design method, first of all, to analyze the font structure of the combined text, broken pen and pen can use a single text, can also be used in the transition of two or more words, from where to break the pen and where to stroke need to be carefully considered. Avoid being rigid and influencing the final legibility of the text.
Virtual reality is the structural feature of the artistic conception. Through the contrast of virtual and real artistic conceptions, the personality of the text can be increased, whether it is white as black or black as white, it can increase the infinite imagination space for people, so that people have endless memories of the work. The structure of the Chinese character itself should belong to the real, then the processing of the text is naturally left in the processing of the virtual realm, and the strokes that deal with the virtual can be broken, projected, blank and other ways.
The text or strokes are superimposed repeatedly to produce special visual effects, and the overall structure of the text is relatively compact.
To be common is to take the common part of the text as a whole. Font design adopts this method, sharing the partial head, cleverly and reasonably combining the font, making the graphic text more interesting and the meaning more accurate and specific.
Adding graphics to the text should in a sense be a reconstruction of Chinese characters, because the origin of chinese characters themselves is hieroglyphs. This design method is widely used in modern Chinese character design, and all graphics related to the meaning of the text can be used. Adding the use of graphics in the text can increase the imagination of the understanding of the text, making the Chinese character design more intuitive and the effect more intense.
With the impact of design software on the design industry, the emergence of stereoscopic text is more common and easier to implement than before. The three-dimensional effect of the text can increase the fun and sense of weight of the text, and can design fonts with more personalized characteristics.
Contrast includes color contrast, stroke thickness contrast, front and back contrast, curved contrast, etc., and the contrasting method often gives people the most intuitive feeling, and the effect is outstanding. However, the comparison needs to be noted to maintain the overall coordination between fonts, and the processing of text should be kept within a degree that can be accepted by the audience.
Calligraphy is broad and profound, and the stylistic characteristics expressed by different calligraphy styles are also ever-changing, and now the use of calligraphy has been extended to various categories of design, including packaging design, logo design, book design, etc. The use of calligraphy can bring a rich visual language to the product, increasing the creativity and sales power of the product.
However, the use of calligraphy brushstrokes for font design also has its shortcomings, and the recognition of calligraphy itself is poor, especially the writing style with a strong style, which makes the font more difficult to recognize. This is a problem that designers need to avoid.
There are many more design methods of fonts, which need to be constantly summarized and enriched by designers in their daily lives. At the same time, the design method is not static, font design can also be combined in a variety of ways, with characteristics, personality characteristics of the font is the test of text design is the standard for testing the quality of text design.