(Original cover: Pixiv@ Picardio, @BoCuden)
Xiaolu Evening News, Hui recent hot spots Updated: 2022.3.24
Regarding the incident of improper speech by "an official"
On March 21, 2022 at 23:57 pm, we released a prediction article about the "Yin And Yang Division" mobile game April card drawing activity and the new style god, the article received a number of platforms after receiving popular recommendation qualifications on the 22nd, it encountered a "backstabbing" on the night of the 22nd, and our project team was directly blood pressure full, and the hypotension was cured in an instant:
At 8:00 p.m. on March 22, 2022, the official Twitter of Spell Return Animation tweeted that Taiwan was incorrectly listed as a country.
At 9 p.m. on March 22, 2022, the official Twitter of the Spell Return Animation revised the tweet involved, changing the country to a region.
At 10:00 p.m. on March 22, 2022, the official Weibo of Spell Return Animation China issued a response saying that it had urged the Japanese side to correct the incorrect remarks and issue an apology statement.
As of now (March 24, 2022 at 11:00 p.m.), the official Twitter of Spell Return Animation has not issued an apology statement on the matter.
Linkage cancellation, reasonable
The yin and yang division mobile game has always attached importance to the protection of national sovereignty and territorial integrity, and adopted a zero-tolerance attitude towards behaviors that touch the bottom line.
On October 16, 2019, because vietnamese officials expressed dissatisfaction with the use of 9-dash lines in the South China Sea area on the map of the "Yin-Yang Division" mobile game, and asked for modifications, it was rejected by the NetEase Yin-Yang Division project team, resulting in the game directly announcing on the same day that it would stop publishing and shut down the server.
Dubbing as an important part of the game content, the "Yin Yang Division" mobile game has zero tolerance for all voice actors' improper behavior and inappropriate remarks, and once it finds an abnormality, it will immediately take action to boycott and replace the relevant game content. The "Yin and Yang Division" mobile game has always been very responsive to sensitive issues and has never lived up to the expectations of players: the former voice actor of SSR Yuzao was quickly boycotted by the authorities because he liked it on Twitter to support the improper remarks against Taiwan. Due to the excessive number of voices involved in substitution, Tamamo was "banned" (or directly without Japanese dubbing) in CG for several consecutive months, and on January 27, 2021, all voices in the game were replaced; the voice actor of the former SR Komatsumaru was quickly resisted by the Yin And Yang Division mobile game due to his improper behavior, and the new voice was implemented on April 28, 2021.
In this incident, the official Twitter of "Spell Return" was slow to apologize for its improper remarks. With the continuous improvement of the speed of information dissemination, the golden time of crisis public relations has been shortened to the current golden 24 hours: when the company itself has a crisis event and needs to carry out public relations processing, the positive processing of the event within 24 hours can minimize or avoid its own losses. Apparently, the "Spell Return" Twitter official did not seize the 24 hours of this gold, and tried to deal with it coldly to survive the crisis, the attitude can be described as arrogant and unrepentant.
Based on various factors, we believe that the "Yin and Yang Division" linkage event scheduled for April will be cancelled, and no event related to "Spell Return Battle" will be held in the future (at present, "Spell Return Battle" has been set as a sensitive word in the game and is prohibited from sending). For details, please refer to the follow-up announcement of the "Yin and Yang Division" mobile game!
April event, what to do?
The cancellation of the linkage involves the adjustment of the operation strategy of the 4 games under the "Yin and Yang Division" IP, and a large number of version content adjustments are required, so it takes a long time to coordinate and coordinate, and the official news of the relevant content will also be released later; of course, the official may not mention the relevant content of the "Spell Return" linkage, as if the linkage has not been announced. Regarding the April card draw, we believe that there are three possibilities:
1. Release the May-style god file. However, judging from the announcement of Suzuhikohime, which was also released for the file (rumors, not accurate), the materials for the promotion of the god will be relatively scarce after the file is raised, and it will also affect the activity arrangement of the follow-up game, which may have some impact on the shaping of the image of the god.
2. Use other linkages to the top, such as the ghost extinction linkage final return, the night knife god linkage phase II, the artist linkage, etc.
3, the production capacity can not keep up, on the cub war / small season and self-selected god directional probability up, and then continue to grow grass for a month.
However, in the end, it will not be until April 6, after the event officially launched the experience service, to understand the specific situation. We believe that the new planner will take care of the relevant matters and give all players an acceptable event schedule and response.
Finally, I wish all the Yin and Yang Masters a happy life and full of European energy!
A certain scientific soul P mapper respectfully