Foreword: Since the linkage with the drama "Spell Return" was forced to be canceled, "Yin and Yang Division" seems to be shrouded in a layer of shadows. Not only the project team itself, but even the players are a little worried about the future rhythm of the game.
And perhaps in order to confirm this matter, some data-sensitive itch rats have counted the revenue data of the first quarter of 2022, and although the flow and income of the first three months of the Yin-Yang Division look average, it is simply a heaven and an underground compared to the same period in 2021.
"Everybody goes up and I fall alone"
In fact, before seeing the specific data, Xiao Ran I always thought that maybe the entire two-dimensional mobile game circle was not very prosperous, but the fact was that I was slapped hard. Yes, with the exception of a very small number of games that are niche to the player base and have been in operation for a long time, most games have increased by more or less by a few percentage points. After all, as a big game manufacturer, NetEase's most well-known two-dimensional mobile game is the Yin and Yang Division, which makes people not know what to say for a while.
"Players understand that there is indeed no kryptonite points from January to March"
The percentage point mentioned above is the first quarter of different years, and it is not difficult to see that the Yin-Yang Division received a total of more than 138W of revenue between January and March 2021, while in 2022, the same period of time fell by 69W. On this point, in fact, most of the itch rats have expressed understanding, after all, the game is still normal in that time period in 2021, although it once fell into a trough, and even had a rhythm with the ghost blade linkage, but there was no problem in the general direction, and even the SP uncle's collection skin, and the sp other side of the flower painting scroll ending.
What about 2022? Xiao Ran carefully looked through the content of the previous version, in the kryptonite field of the classic skin, there is only SP Goldfish Ji, and this style god is not highly versatile, resulting in even if the skin is very good-looking, there are not many tickle rats that choose to consume for her, most of them are players who are cooking party and specialized in fighting skills. As for suzuhime and no hike's two activities, it was also because there was an unincorporated quota + [Fate Spell], so that the itchy rats who maintained the whole picture book would not be kryptonite in the matter of drawing cards.
"The planning is urgent, but the future decline will be more brutal"
Seeing this, I don't know if the tickle rats have ever had an idea, that is, to associate the 50% decline in the revenue of the Yin and Yang Division with some of the recent rhythms? Yes, Xiao Ran I think the fire skin incident + Qingming 98R caused by the dual card pool in April should be planned to see the decline in revenue and be anxious, and then forcibly implemented the operation. After all, in addition to the obvious we can see the decline of percentage points, the linkage cancellation has also caused a lot of losses, to know that "Spell Return" is also one of the top streams before the accident, and the copyright fee can only be high and not low.
After all, everyone can't guess the real idea of the plan, but if the brain hole is slightly larger, maybe the two things can really be related? However, leaving aside what has happened, Xiao Ran I think the degree of decline in the next second quarter may be more serious, you know, the game content in April-June 2021 when the praise of the Tianren chapter, that time period everyone Krypton gold is willing, after all, the two gods of Emperor Shitian and Asura are very good, the intensity and setting are very critical.
In addition, during this time period, the quality of the game's art works can also make everyone have the desire for kryptonite, such as the popular Lunar God Collection, the Lifetime Series Demon Sword Ji [Imperial Blade], and the unknowing fire theme courtyard skin [Ember Night Shao Pavilion]. What about now? At least the beginning of April has started a not-so-good start, making the second quarter's revenue data a hell of a stretch. If the rhythm is not handled properly, even if there is a very conscientious skin or paid content in May or June, the itch rats will most likely not buy it.
"Summary"
In summary, it should not be difficult for everyone to see that the 98R event will appear, and the reason why the planning will be so tough to choose cold treatment, should be most likely to be forced to be urgent... It may be because the indicators of their own KPIs are not enough, or the people at the top have issued a death order to raise the revenue data in the near future.
It is always said that the yin and yang masters are proficient in the constancy theorem of yin and yang, a moment of "yin" and a "yang", this 98R event is enough for the yin, Xiao Ran I think the future may return to the yang version?
So finally, what do the tickling rats think after seeing the decline in revenue in the first quarter of 2022? Do you also think this affects the rhythm of the game's operation? See you in the comments section!