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Today's competitiveness analysis, let's look at a new car that dares to use manual transmissions in 2022 - the Great Wall King Kong Gun.
In the segment of China's pickup trucks, Great Wall has always been a leading brand, especially after the success of the Great Wall Cannon, it has opened up the civilian market for pickup trucks in China, which has greatly promoted the development of China's pickup truck category. However, the Great Wall also does not forget the original intention, in the full development of the civilian pickup truck plate, but also do not forget the commercial sector, in the recent launch of a new model to change the commercial pickup set - positioning "fashion commercial pickup" King Kong cannon.
The Great Wall King Kong Cannon was also officially listed a few days ago, the price of the teave gasoline version of the whole series of models is 88,800-116,800 yuan, the teestrous diesel version is 95,800-123,900 yuan, and the gasoline and diesel versions are provided with two-wheel drive and four-wheel drive models, the powertrain system is 2.0T+6MT powertrain, and the long-box version of the model is added 2,000 yuan on this basis, and then the flat plate model is added to 2,000 yuan, and the cost performance is still quite high.
In terms of appearance design, the King Kong gun is consistent with the design style of the previous Guangzhou Auto Show, which changes the traditional commercial pickup truck without design at all, but adopts a highly recognizable honeycomb medium net plus a thick chrome hemming design, and even a square integrated matrix headlight, and the front face is more muscular than the Great Wall Cannon.
Interestingly, on the pickup truck of this positioning tool car, there is no paint in the front and rear brackets, side skirts and wheel arches, and there is no black plastic encirclement, which also weakens the tool sense of this car a lot.
From the design, you can see the intention of the Great Wall in the commercial pickup truck segment, although it is a low-priced tool car, but in the design, you can see the design that many more high-end play-type pickups do not have, obviously in creating a diversified pickup truck market image, the Great Wall has been working hard.
In terms of interior style, the King Kong gun also adopts a considerable modern, domestic vehicle design. The suspension type of 3.5-inch LCD instrument and central control screen, with the light color of the interior color, the whole car is quite scientific and technological, and it will not appear to be cheap at all. It is also equipped with intelligent configuration of mainstream family cars such as intelligent network connection, intelligent voice, FOTA, etc., which has achieved product power innovation for commercial pickup trucks at this price.
As for the power, the King Kong Gun, as a model of the positioning tool car, provides two versions of gasoline and diesel, and both are 2.0T+6MT manual models. Among them, the maximum power of the gasoline version is 140kW and the maximum torque is 360N·m; the maximum power of the diesel low-power version is 110kW and the maximum torque is 300N·m; and the maximum power of the diesel high-power version is 120kW and the maximum torque is 400N·m. The above models are available in two-wheel drive and four-wheel drive versions to meet the needs of different users.
Compared with the Great Wall Cannon series, which emphasizes the playability of the product, king kong run is a model developed for the diversified use scenarios of the tool car, which can create a targeted tool car in depth according to the needs of different scenes, and previously at the Guangzhou Auto Show, it launched the new farmer version, command car and other modifications for subdivisions, showing its strong expansion ability.
So, what is the market competitiveness of the Diamond Cannon?
Today, we will use the Great Wall King Kong Gun 2.0T manual diesel four-wheel drive pilot model box, and the SAIC Maxus MAXUS T70 2.0T manual diesel four-wheel drive Australian version of the tether box, which is also deeply rooted in the field of commercial pickup trucks, to see if this car can win user recognition in the professional field.
In terms of brand power, SAIC Maxus MAXUS has gained momentum in the past two years, but compared with the Great Wall, which has long led the Chinese pickup truck sector, the latter still has an absolute brand advantage. As a new brand of the Great Wall in the commercial pickup truck sector, King Kong Cannon will obviously have a stronger market volume than the T70 and have more obvious advantages.
In terms of price, the T70 is priced higher in the two cars, but there are certain terminal discounts, which are basically the same as the current price range of the Diamond Cannon, which has no preferential treatment. The two cars are basically the same in positioning, at present, the product architecture of the T70 is more comprehensive, and the current model of the newly launched King Kong Gun is more limited, but I believe that it will be gradually completed in the future.
As a pickup truck, loading capacity is its core product requirement. In terms of size, the T70 will be slightly larger, but it is only a dozen millimeters larger, and the positioning is basically the same. As for the size of the cargo box, the two cars have their own advantages, the King Kong gun will be longer, more than 65mm, while the T70 is slightly larger in width and the height of the railing is also higher.
Obviously, in the case of basically the same length, the wheelbase is shorter, the body is more flexible, and the practicality of the larger box of the Diamond Gun will be a little stronger, if you often need to pull the goods, then the Diamond Gun will be more suitable for you.
As a tool car, power is also obviously the key to determining its practicality. In this regard, the powertrain of the two cars is the same, both are 2.0T+6MT powertrain, and the power parameters are also 163kW and 400N·m.
As for other configurations, both cars have many basic safe driving configurations, ABS, braking force distribution, etc. are complete. It is worth noting that the diamond gun has more advantages in safety configuration and intelligent configuration, the rear brake is ventilated disc type, there is a rear airbag, tire pressure display, etc., and in the intelligence, it not only has a larger 12.3-inch central control screen, but also supports FOTA, which is more functional.
King Kong Cannon is indeed a very impactful product in China's commercial pickup truck sector at present, not only with the strong brand power of the Great Wall, but also in the design of the innovative tool car value benchmark. However, as the first model, only the manual transmission model will also discourage many people such as RV modifications and self-employed people. In addition, the launch of the Diamond Gun will also have an impact on the Fengjun series that the Great Wall has been operating for a long time, how to avoid internal friction, and the establishment of an independent market cognition of the Diamond Gun, will become the key to the future Great Wall to achieve market increment.
Summary: Overall, the Great Wall Diamond Gun and SAIC Maxus T70 are both excellent commercial pickup products. Relatively speaking, if you are a person who pays more attention to the sense of science and technology, has higher requirements for the appearance value, and has higher requirements for the loading capacity of the cargo box, then the King Kong Cannon is a more suitable product for you. And if you pay more attention to cost performance, and often go bad and go to the construction site, then the T70 with a higher chassis is a better choice.
The launch of the King Kong Cannon has made the commercial pickup truck field appear in the luxury sense and texture to catch up with the current mainstream SUV model category, greatly enriching the diversity of the pickup truck market.
With the loosening of the policy of pickup trucks, more and more people with commercial needs have replaced the previous vans with pickup trucks with stronger loading capacity and safer bodies. It is believed that through the unique product advantages of King Kong Cannon, it will quickly gain market recognition and let pickup trucks play a greater role in the professional field. And through the subdivision and expansion of categories, the Great Wall will continue to expand the pickup truck market and make pickup trucks really popular.