Caption / Is it the king?
Shinkoku Man Institute 91st Term
The re-emergence and development of an industry will make the original classic products reborn and presented in front of users in a new form, at this time we always like to add a "new" word in front of such products, such as "new domestic products".
ACGx's column "New National Comics Research Institute" is also based on the rapid rise of the secondary industry in China, based on the new national comic works produced every season, and analyzes their overview of various links in the secondary content industry chain.
In this issue, we chose "Is it the King?" 》。
Glory of Kings is another spin-off animation
"Is it the king?" " is a derivative animation of "Glory of kings" produced by the project team of Tianmei Studio and produced by Qiying Animation, which has been online on Tencent Video, Bilibili and Mango TV since March 18, with a total of 14 episodes.
The episode lasts about 4 minutes and focuses on the daily life of 9 heroes in the great wall guard faction in the game. The first episode, "The Vanishing Drinker", revolves around the respective physical characteristics of the Great Wall Guards, and the story of Mulan's adoption of small animals in the second episode is actually a metaphor for the history of other members of the Great Wall Guards.
Like most other game-derived animations, Is It the King? "" also belongs to the bubble noodle fan, focusing on strengthening the character characteristics and enriching the character image.
Since many characters come from different time and space contexts, Glory of kings starting from the game needs to establish the correlation between the characters in the IP construction process, so as to gradually achieve the smooth expansion of derivative content. The Great Wall Guardian Army is the popular camp in the game "Glory of the King", in the process of IP derivative content construction, whether it is to do game promotion CG, or the first official plot animation, animation movie, all of which are based on the popular characters in the Great Wall Guard Army such as Li Bai, Armor, and baili brothers as the protagonists, and the "warm field" bubble noodle fan "Is the king?" It is also reasonable to have the hero of the Great Wall Guard as the protagonist.
As a well-known IP in the Chinese game market, "Glory of the King" has previously had a number of fandom animation works, such as "Canyon Serious Crime Team" and "King of the King". Don't make a fuss! "King's Hilarious Animation", "King's Brain Hole" and so on. Incubated from the "Canyon Heavy Crime Team" of Tencent Gamer Creation Alliance TGL, this animation is better than one season in terms of character modeling and plot integrity, and its producer has also changed from a small animation team at the beginning to Shanghai Xinyu Animation, which has produced "Nanocore", and the excellent content performance has also brought the eye-catching data of the whole network to play more than 1 billion.
Whether it's "Canyon Crimes Team" or "Is it the King?" Although they all have official funds and resources behind them, they are still the "prelude dishes" in the national IP derivative content development matrix of "Glory of the King".
Domestic game adaptation animation, focusing on bubble noodles
Games and animation are inextricably linked. Whether it is a mature game adapting animation to regain popularity, such as "The Battle of Two Cities", or animation as a promotional film for new games, such as "Horse Racing Lady", or even "Beast Girl Zoo", which relies on animation to save the game, it is a successful case to follow.
But these cases are not universal. Given the different narrative styles between games and animations, the patterns for audience immersion are also different. On this point, ACGx has had many articles in the past that have analyzed in detail from various aspects, you can search in the background by yourself, and I will not repeat it here. Even in Japan, where the overseas animation industry is developed, game adaptation animation is not an easy task for the vast majority of game IP companies. However, when the world has set off an IP boom, and Japanese game companies have taken out their IP and Hollywood to carry out film and television cooperation, it is imperative for Chinese online games to enter the animation market.
Although China's game industry is developed, the animation industry started late, and the integration between the two has gone through many ups and downs. For example, the DNF official animation "Arad: Gate of Fate" in 2017, the poor plot performance was complained about by players, and therefore "Dungeons and Dragons: Wheel of Reversal", which had obvious progress in the plot the following year, was rarely favored.
For example, the 3D animation of the same name made in order to promote the mobile game "The Fate of the King of Fighters" is difficult to describe in the eyes of KOF users.
And the "Sword Net 3" animation drama announced in 2017 has been nearly 5 years...
The difficulty of adapting the game's animation is really there.
However, this does not mean that the game adaptation animation is blank, but in today's domestic entertainment market, the adapted animation works produced by the game official can be said to be quite rich. ACGx looked up and collated an incomplete table of anime adaptations of domestic games. (The "Fate of the King of Fighters" mobile game is authorized by SNK to develop and operate a domestic game company, and the animation of the same name is produced by a domestic animation company, so it is also included in the table.) ）
According to the incomplete statistics of ACGx, there are about 19 domestic games that have officially produced 29 animations, most of which are mainly bubble noodles. In the past two or three years, when the two-dimensional game has become the backbone of the domestic mobile game market, the trend of choosing bubble noodles to cut into the field of animation is more obvious.
Although there are also many long-form animations that focus on the plot, such as "Crossfire: Ghost Project", "Paladin Legend of the Glass Mirror", "Love and Producer", and "Maiden Frontline", from the perspective of animation content, the narrative of these animation works is more or less problematic. Also a "game advertisement", the game company does a good job of "not bad money" character PV short films, but it is a little powerless in the face of plot-oriented animation. This depends not only on the importance that the game party attaches to the derivative animation, but also on whether the animation producer can reasonably adapt the game content.
The characteristics of the bubble noodle fan are strong people and weak plot, the more core of the bubble noodle fan, the easier it is to gain the positive reputation of fans, but it is also difficult to take on the big responsibility of the circle. In addition to the "Heroic Liver And Righteous Courage Shen Jianxin" has been discussed by many animation fans, the popularity of other bubble noodles is still concentrated among game users. From the production point of view, in terms of content performance, cost control, production difficulty and other aspects of the advantages over the plot animation of the bubble noodle fan, but also more suitable for the current multi-channel content market, such as "Happy Landlord", "Dream Academy" these short and long bubble noodle fan, has been broadcast on the mass content channel. Obviously, instant noodles are the most appropriate "appetizers" developed as IP derivative content.
However, the plot to animation is always to be done. Will it be Glory of Kings who can jump out of the circle of game fans and gain word of mouth among young animation audiences, or some other game?