On October 14, the Information Office of the Guangdong Provincial Government held a press conference on the 14th China International Film and Television Animation Copyright Protection and Trade Expo.
Hosted by the People's Government of Guangdong Province and organized by the People's Government of Dongguan City, Guangdong Provincial Radio and Television Bureau, Guangdong Provincial Department of Culture and Tourism, Guangdong Provincial Copyright Bureau, Guangdong Provincial Film Bureau, and Guangdong Radio and Television Station, the China International Film and Television Copyright Protection and Trade Expo will be held from October 24 to 27 at the Guangdong Modern International Exhibition Center in Houjie Town, Dongguan City.
The whole chain was exhibited, and well-known IPs and leading enterprises were unveiled
The exhibition has three exhibition areas: the Animation Original Content Exhibition, the Animation Supply Chain and Platform Ecology Exhibition, and the Animation Business Channel Exhibition, to achieve a panoramic display from upstream film and television creation to the downstream derivative trading market. Exhibitors cover animation production, distribution, media communication, artificial intelligence, digital creativity, advanced manufacturing, trendy toys and other fields, comprehensively showing the latest ecology and cutting-edge trends of the film and television animation industry.
The total area of the exhibition is 20,800 square meters, with 1,600 international standard booths, more than 500 enterprises and institutions from 60 countries and regions have been introduced, and more than 1,500 IPs have been exhibited.
The exhibition will focus on displaying ultra-high-definition video display, virtual reality, generative artificial intelligence, naked-eye 3D interaction and other specialized and special new technologies and applications related to film and television animation creation, and at the same time introduce leading enterprises, institutions and experts in related fields including NetEase Digital Intelligence, popular Qitian, Beijing Film Academy Digital Media School and other leading enterprises, institutions and experts in related fields to participate in the exhibition, through the animation technology and equipment exhibition and other theme interactive exhibition areas, theme releases, technology matchmaking meetings and other forms, highlighting the new achievements and new trends of new quality productivity empowering the integrated development of the film and television animation industry. Leading the direction of industrial development.
During the exhibition, 13 industry matchmaking activities will be held, including the Animation Film Derivatives Cooperation Investment Promotion, "IP+Food" special matchmaking meeting, "IP+Toys" special matchmaking meeting, etc., covering all aspects of film and television animation project incubation, production, distribution and derivatives development, etc., to help enterprises accurately connect resources and promote close cooperation and exchange transactions between the upstream and downstream of the industrial chain. In addition to a series of industry matchmaking meetings, it will also cooperate with Alibaba, Jingdong Entertainment and other platforms to hold product selection and trade matchmaking meetings, and simultaneously organize "Industry Docking Dongguan Tour" activities and special investment promotion conferences, etc., to promote in-depth exchanges and cooperation in the whole industry chain and inject strong impetus into the high-quality development of related industries.
During the exhibition, a series of industry exchange and sharing activities will be organized, including the Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Week, the International Animation Industry Forum, the AIGC New Era· New Quality Animation Exploration and Innovation Development Forum and other activities, inviting well-known experts at home and abroad to discuss the latest trends in the development of the film and television animation industry.
Support originality and pay attention to copyright protection
This year's exhibition will increase the display and support of original animation content, and expand the display area of original animation content from 7,500 square meters in the previous session to 9,000 square meters. The exhibition joined hands with the Chinese Academy of Social Sciences Institute of Financial Strategy and the China Animation Society to release the blue book of "China Trendy Toys and Animation Industry Development Report (2024)" to help the development of the industry. Hold the "Dynamic Golden Goat" excellent works selection activities and venture capital docking, explore and promote original film and television animation products, and promote the financing of excellent projects. At the same time, as a major province in the creation and production of TV animation, an exhibition of excellent TV animation works made in Guangdong will be held during the exhibition, giving full play to the demonstration and leading role of excellent works and promoting the overall improvement of the level of TV animation creation.
As one of the theme activities of the Expo, the Animated Film Week will release the results of the 2024 outstanding animated film venture capital projects and short film works, hold venture capital promotion meetings, and create opportunities for incubating new IPs to obtain creative support from leading companies. There will also be well-known filmmakers on the scene to share their experience in overseas distribution and promotion, production and publicity, and film derivatives development of animated films. During the event, the film industry associations of Guangdong, Hong Kong and Macao will also jointly sign the "Guangdong-Hong Kong-Macao Greater Bay Area Animation Film Cooperation Framework Agreement" for the first time, aiming to build an innovative platform for dialogue, exchange and cooperation in the animation film industry by relying on the strong creative production capacity, complete industrial chain and the market advantages of the largest box office in the country.
Copyright is the core asset of the film, television and animation industry. Strengthening the copyright protection of film and television animation and promoting the copyright trade of film and television animation are the two major tasks of the China International Film and Television Animation Copyright Protection and Trade Expo. This year's Comic Expo plans to take three measures to promote the transformation and application of film and television animation works and escort the high-quality development of the film and television animation industry. The first is to build a platform for cooperation. This year's Comic Expo will invite about 60 countries and regions to participate in the exhibition, including film and television animation original content producers, copyright owners, copyright agencies, and copyright industry associations, through more than 1,500 well-known IPs, focusing on presenting high-quality original content of film and television animation at home and abroad, and building a full-chain cooperation platform for copyright protection and trade. The second is to optimize service guarantees. This year's Comic Expo has opened the "free registration portal for exhibitors", and will continue to set up copyright service workstations, carry out publicity activities, provide one-stop services such as consultation, rights protection, and law enforcement, and effectively safeguard the legitimate rights and interests of rights holders. The third is to innovate financial products. How to monetize copyright financing is a hot and difficult issue in copyright work. To this end, the Guangdong Provincial Copyright Office instructed the copyright authorities of Dongguan City to communicate and negotiate with relevant intellectual property departments and the People's Bank of China to explore the launch of copyright pledge financing products. Dongguan Copyright Bureau, Market Supervision Administration, Dongguan Branch of People's Bank of China, Bank of Dongguan and other companies will set up financing product release, bank-enterprise signing and other links in some industrial docking activities.
International exhibitions and exchanges are promoted
The exhibition invites more than 60 international producers, copyright owners or copyright agents in the field of film and television animation in the field of United States, Canada, Russia, Germany, Italy, Japan, Korea and other international film and television animation original content producers, copyright owners or copyright agents to participate in the exhibition independently or in groups, and will sign strategic partnerships with the China-Canada International Film Festival, the Italy Animation Producers Association, and the Thailand Pop A Con Trend Animation Art Exhibition. For the first time, the "Guest of Honor Country Exhibition Area" was set up, and the member units of the Italy Animation Producers Association were organized to participate in the exhibition and hold the release of Italy animation works.
It's fun and good-looking, and travel with the Comic Con
In order to meet the needs of the majority of animation and fashion play lovers, this exhibition specially set up the theme exhibition of "· Dongguan, the capital of China's fashion play", introducing well-known animation IPs such as Snoopy, Pikachu, Bear Infested, Super Wings, etc., and held a series of wonderful activities such as the Animation National Tide Carnival and the 10,000 National Tide Script Tour on the spot, and organized Cosers such as Glory of Kings, Fifth Personality, and Genshin to parade in the museum and take photos with fans. At the same time, fans will also hold the long-awaited signing of animation masters such as "Douluo Continent" and "I Don't Eat for Nothing" to create an immersive exhibition viewing experience that integrates perception and audio-visual, meet the diverse needs of the audience for exhibition, shopping, check-in, etc., so that anime fans can enjoy it at one time. The public can enter the exhibition site for free by scanning the code.
Dongguan integrates the city's high-quality cultural, tourism and sports resources, plans to hold activities such as "Golden Autumn · Comes to Dongguan", Guangdong-Hong Kong-Macao Greater Bay Area Youth Basketball Cultural Festival, Dongguan Trendy Play E-commerce Festival, and launches trendy theme tourism routes to provide tourists and friends with richer and more diverse play options. The "Guangdong Night and Beauty in the Bay Area" Guangdong Province Night Culture and Tourism Consumption Promotion Activity will be held in Dongguan, which will release information on night cultural and tourism consumption, night cultural and tourism consumption agglomeration areas to benefit the people, and hold a series of supporting activities to promote consumption and enrich the night consumption experience.
In addition, during the Animated Film Week, a domestic classic animated film exhibition will be held, with a selection of 9 high-scoring masterpieces in the history of Chinese animation films, such as "Nezha in the Sea", "Baolian Lantern", "Strange Tales from the Book of Heaven" and "Journey to the West: The Return of the Great Sage", which will be screened in theaters and universities in Guangdong, Hong Kong and Macao, and free movie tickets will be provided at that time.
Southern Net, Guangdong study reporter Jin Zhehua