The China International Comic & Animation Expo will open on October 24

The 14th China International Film & Television Animation Copyright Protection and Trade Expo (hereinafter referred to as "China International Animation & Animation Expo") will be held from October 24 to 27 in Dongguan, Guangdong, the "Trendy Toy Capital of China". More than 500 enterprises and institutions from 60 countries and regions will be introduced to this exhibition, and more than 1,500 well-known IPs and brands at home and abroad will be presented, and the number of participating international enterprises and international IPs is the largest in recent years. The exhibition will hold 13 industry matchmaking activities, including the first Guangdong-Hong Kong-Macao Greater Bay Area Animated Film Week, as well as a variety of public activities such as the Animation National Tide Carnival, the 10,000-person National Tide Script Tour, the release of new products and new films, and the meeting of the animation main creative team.

As an important cultural product, film and television animation plays a pivotal role in people's spiritual and cultural life. According to reports, the 14th China International Animation Expo will continue to adhere to the exhibition idea of "specialization, industrialization and internationalization", highlight the exhibition concept of "integrity and innovation, open cooperation, integration of exhibition and production, and integration of exhibition and city", and focus on the theme of "Global Animation Tide Future" to promote exchanges and cooperation between domestic and foreign film and television animation industries under the new situation, and jointly explore the trend and future prospects of related fields and industries.

The total area of the exhibition is 20,800 square meters, with 1,600 international standard booths, the introduction of more than 500 enterprises and institutions from 60 countries and regions, and more than 1,500 exhibitors.

This year's exhibition gives full play to the characteristic advantages of promoting the exchange and cooperation of enterprises such as animation original and derivatives manufacturing, and plans to hold 13 industry docking activities, including the Animation Film Derivatives Cooperation Investment Association, the "IP+Food" special matchmaking meeting, the "IP+Toys" special matchmaking meeting, etc., covering the incubation, production, distribution and derivatives development of film and television animation projects, helping enterprises accurately connect resources and promoting close cooperation and exchange transactions between the upstream and downstream of the industrial chain.

During the exhibition, the organizer will also hold the Guangdong-Hong Kong-Macao Greater Bay Area Animated Film Week for the first time, and promote the exchange and cooperation of animated films in the Guangdong-Hong Kong-Macao Greater Bay Area through the promotion of outstanding animated film projects, public welfare screenings of classic animated films and industry research. At the same time of the exhibition, the industry association hosted the International Animation Industry Forum, AIGC New Era· New Quality Animation Exploration and Innovation Development Forum and other activities, and invited well-known experts at home and abroad to discuss the latest trends in the development of the film and television animation industry.

The two-way empowerment of animation and trendy toys highlights the characteristics and charm of "China's trendy toys".

Trendy toys are a new productive force in the toy manufacturing industry and an important part of the film and television animation industry chain. In recent years, driven by the China International Animation and Animation Expo, Dongguan's trendy toy industry has flourished and has become a global trendy toy gathering place. Dongguan has introduced several measures to accelerate the high-quality development of the trendy toy industry with high quality, held a high-standard conference on the high-quality development of the trendy toy industry and the 2024 trendy toy series group standard conference, prepared for the World Trendy Toy and Animation Industry Week with high standards, built a high-level TOUCH ART trendy toy project, and built a high-quality Douyin trendy toy live broadcast base, constantly polishing the city card of the "China's trendy toy capital", and boosting the high-quality development of China's trendy toy industry.

At this exhibition, Dongguan will continue to highlight the characteristics of two-way empowerment of animation and trendy toys, and set up a special zone for trendy toys in the "· Dongguan, the capital of China's trendy toys", with an area expanded from the original 1500㎡ to 3000㎡, which not only displays Dongguan trendy play enterprises, but also attracts well-known trendy play brands at home and abroad to participate in the exhibition. At the same time, the Trendy Toys Ecological Theme Pavilion and the Trendy Toys Avenue of Stars will be set up to create a popular check-in place for trendy toys culture.

In addition, this year's exhibition will also bring together upstream trendy artists and trendy toy IP companies, midstream design and production manufacturers, and downstream supply chain channel providers, and will support a special matchmaking meeting for trendy toys through IP roadshows, one-on-one business negotiations, and trendy toy industry.

Dongguan will also join hands with Xianyu, Alibaba Charity and Bazaar Charity to launch a trendy toy public welfare project, launch a trendy toy product fundraising activity to trendy toy enterprises, and use the proceeds from the sale of the platform to build public welfare classrooms, and at the same time present trendy toy products to children in poor areas, light up the children's spiritual world with trendy toys, and drive industrial forces to participate in public welfare undertakings.

Highlight the integration of originality and industry, and promote the exchange and cooperation of the whole industry chain

The 14th China International Animation & Animation Expo will focus on displaying the new content, new technologies and new formats of the film and television animation industry at home and abroad under the new situation, fully demonstrating the rich connotation and important value of the China International Animation Expo as a cultural exhibition, an industrial exhibition and a oriented exhibition.

In terms of highlighting originality, the organizer will increase the display and support of original animation content, and expand the display area of original animation content from 7,500 square meters in the previous session to 9,000 square meters; At the same time, it joined hands with the Institute of Financial Strategy of the Chinese Academy of Social Sciences and the China Animation Society to release the blue book of "China Trendy Toys and Animation Industry Development Report (2024)", leading the development vane of the industry; Hold the "Dynamic Golden Goat" excellent works selection activities and venture capital docking, explore and promote original film and television animation products, and promote the financing of excellent projects. As a major province in the creation and production of TV animation, it has planned to hold an exhibition of outstanding TV animation works made in Guangdong, giving full play to the demonstration and leading role of excellent works, and promoting the overall improvement of the creation level of TV animation.

In terms of industrial integration, highlighting the docking of the whole chain and stimulating new momentum for industrial integration, the organizer has set up three exhibition areas according to the upstream, middle and downstream of the industrial chain: the animation original content exhibition, the animation supply chain and platform ecology exhibition, and the animation business channel exhibition, so as to realize the panoramic display from upstream film and television creation to the downstream derivative trading market. Exhibitors cover animation production, distribution, media communication, artificial intelligence, digital creativity, advanced manufacturing, trendy toys and other fields, comprehensively showing the latest ecology and cutting-edge trends of the film and television animation industry. In addition to a series of industry matchmaking meetings, it will also cooperate with Alibaba, Jingdong Entertainment and other platforms to hold product selection and trade matchmaking meetings, and simultaneously organize "Industry Docking Dongguan Tour" activities and special investment promotion conferences, etc., to promote in-depth exchanges and cooperation in the whole industry chain and inject strong impetus into the high-quality development of related industries.

This exhibition will also be a demonstration of the achievements of the new quality productivity of the film and television animation industry. The exhibition will focus on displaying ultra-high-definition video display, virtual reality, generative artificial intelligence, naked-eye 3D interaction and other specialized and special new technologies and applications related to film and television animation creation, and at the same time introduce leading enterprises, institutions and experts in related fields including NetEase Digital Intelligence, popular Qitian, Beijing Film Academy Digital Media School and other leading enterprises, institutions and experts in related fields to participate in the exhibition, through the animation technology and equipment exhibition and other theme interactive exhibition areas, theme releases, technology matchmaking meetings and other forms, highlighting the new achievements and new trends of new quality productivity empowering the integrated development of the film and television animation industry. Leading the direction of industrial development.

In addition, in order to strengthen the copyright protection of film and television animation and promote the copyright trading of film and television animation, the Provincial Copyright Bureau instructed the copyright department of Dongguan City to communicate and negotiate with relevant departments and the People's Bank of China, and explore the launch of copyright pledge financing products to effectively revitalize copyright assets. The organizer said that this year's Comic Expo will set up a special "financial service station", and Dongguan Bank and other institutions will provide financing consulting, copyright pledge and other services for enterprises with copyright financing needs.

For the first time, the "Guest of Honor Country Exhibition Area" was set up to promote international exchanges and cooperation

The organizers said that this year's China International Animation Expo will focus on international exhibitions and open up a new situation of cultural exchanges. According to reports, the exhibition invites original content producers, copyright owners or copyright agents in the field of film and television animation from more than 60 countries and regions such as United States, Canada, Russia, Germany, Italy, Japan and Korea to participate independently or in groups, and will sign strategic partnerships with the China-Canada International Film Festival, the Italy Association of Animation Producers, and the Thailand Pop A Con Trend Animation Art Exhibition. For the first time, the "Guest of Honor Country Exhibition Area" was set up, and the member units of the Italy Animation Producers Association were organized to participate in the exhibition and hold the release of Italy animation works.

While strengthening international exchanges, the exhibition will strengthen exchanges and cooperation with Hong Kong, Macao and Taiwan in the field of film and television animation, including the establishment of a 450-square-meter "Hong Kong Pavilion", organized by the Hong Kong Digital Entertainment Association 20 enterprises to participate in the exhibition, Macao Animation and Play Association to organize 11 enterprises to participate in the exhibition, China Taiwan related associations to organize 5 enterprises to participate in the exhibition for the first time, during which Taiwan youth animation cultural exchange activities will also be organized.

"Travel with Comic Con" to provide a cultural feast for the public

Dongguan is a "double thousand" city with a population of over 10 million and a GDP of more than one trillion yuan, and it is also a city of youth and a trendy city with an average age of only 33 years old. According to the organizers, this exhibition is not only a professional exhibition to promote international exchanges, mutual learning and in-depth cooperation in the field of film and television animation, but also a cultural activity to benefit the people.

Dongguan will link the city's global resources, plan and carry out a series of trendy activities, set up a special convention and exhibition center site in the tourism No. 3 special line, and sincerely invite friends from all over the world to take a walk in Dongguan during the exhibition, go to the "Guzili" theme block of Minying International Trade City to experience the two-dimensional culture, feel the trendy atmosphere in the trendy play block and hilarious theater of the citizen service center C park, and take photos with the newly dressed giant basketball baby in the square outside the X11 trendy toy collection store in Nancheng, and go to the "Centennial Guoman Museum" in Hongmei Town"Participate in the animation star meeting, visit the 60th anniversary comic exhibition of Lao Fuzi, and participate in the League of Legends e-sports carnival at Wanjiang Huanan Mall Plaza, etc., feel the film and television animation festival, and experience the charm of Dongguan.