A station has an original national comic called "Soldier Lord Strange Soul" has been broadcast, in recent years, most of the national comics are adapted by novels and animations, the original is relatively small, from the results of "Soldier Lord Strange Soul" can see the current trend of the original national comics. Unfortunately, the results of the start of "Soldier Lord's Strange Soul" are relatively average, and the amount of playback is similar to that of the instant noodle fan, but the investment is several times that of the bubble noodle fan. High investment and low returns, if it is not the big IP of "Spirit Cage" and "Time Agent", it is still difficult for the original national comic to get ahead. Why is it difficult for small and medium-sized IP original national comics represented by "Soldier Lord's Strange Soul" to enjoy the dividends of the rise of national comics? Let's analyze it in detail, as follows:
Take the road of original fantasy, it is easy to be killed by the big IP
In fact, some original national comics have average results, not all of which are market problems, and their own product positioning is also problematic. Taking "Soldier Lord's Strange Soul" as an example, "Soldier Lord's Strange Soul" takes the original fantasy animation route, its audience is the audience who likes fantasy animation, and its direct competitor is the giant IP of the fantasy genre of "Breaking the Sky" and "Perfect World". Obviously, the influence of "Soldier Lord's Strange Soul" is not as good as "Breaking the Sky" and "Perfect World", and the competitiveness in the fantasy market is not as strong as the big IP of the starting point.
For the audience, if he likes to watch fantasy animation, the penguin platform has a lot, he can run to the penguin platform to see, there is no need to see the fantasy at a certain station. Therefore, a bunch of original animations such as "The Strange Soul of the Soldier Lord" are actually irrational in a certain station. One is that the audience of the fantasy animation is not concentrated in a certain station, and the second is that the fantasy animation is now seriously rolled up, and even the big IP of "Perfect World" must rely on continuous improvement to maintain its popularity, and other IP is relatively small and less popular Than the fantasy animation, and the living environment is more dangerous.
Original want to catch the eye, remember the three chapters of gold
There are three chapters of gold in online literary circles, and if the first three chapters of a novel can attract readers, the probability of signing the novel will be much higher. National comics also have similar laws, especially the original national comics that cannot be spoiled, the audience does not know whether you have a climax point in the follow-up, so just watch your first three episodes, the first three episodes can have highlights, catch the audience's eyeballs, then the audience will continue to chase. If there are no highlights in the first three episodes, the audience runs without a trace of dragging mud and water.
Now the problem with many original chinese comics is that there is no particularly attractive point in the first few episodes. The first few episodes of "Chronicles of All Nations" have a multi-line narrative of east one hammer and west hammer, the first few episodes of "Search Xuanlu" have always been riddle people, and the two episodes of "Soldier Lord's Strange Soul" are constantly throwing settings. The cool spots and plays that can most attract the audience are insufficient, and their subsequent increase in playback is naturally weak. Of course, most of the screenwriters of the original national comics do not want to write Shuangfan and want to pursue depth, so they will not let the audience cool at the beginning, and the ideal and the market are always difficult to reconcile.
The original national comic does not rely on publicity, and it is difficult to fire only by the plot
The original national comics that became popular in 2021, such as "Spirit Cage" and "Time Agent", are basically full of publicity, and a certain station gives enough publicity. And the original national comics with less publicity, such as "Salted Fish Brother" with a score of 9.4, although the score is not low, the playback volume is only more than 20 million. The reputation of "Soldier Lord's Strange Soul" is OK, but it has not been on the hot search and has only been on the layout of the animation area, and the publicity is far less than that of "Spirit Cage", so the start data is not very ideal.
The first episode of "Soldier Lord's Strange Soul" was played 420,000 times in 13 hours, and the number of plays in the member set was 90,000 in 13 hours, which was similar to the instant noodle fan "Don't Eat in Vain". "Don't Eat in Vain" is also an original animation, the publicity intensity is not bad, its playback level has remained about three or four hundred thousand for a long time, this is the fate of most of the original national comics, there will not be too many people paying attention to it without hot search, the amount of playback is three or four hundred thousand, plus the preview of more than a dozen episodes to make up more than thirty million to finish, and then the second season is far away.
summary:
"Soldier Lord's Strange Soul" still has great potential for development, although the start data is relatively general. Now, original chinese comics such as "The Strange Soul of the Soldier Lord" often fall into three strange circles of dead and mysterious themes, insufficient bright start and less publicity, resulting in poor playback. I hope that the original national comic can have a breakthrough, stop focusing on fantasy and slow storytelling, and first stand and earn money.