Copywriting is a highly modified job, and it is often worn down by countless revisions.
Sometimes, what copywriting needs is not inspiration, but this energy. The energy that can continue to write, the energy that is full of hope for life.
At all times, happiness itself is simple and pure, and there are many moments of happiness, often insignificant.
Hessan has a poem that says: When I sit alone and smirk quietly, I really want to express the happiness in it, but I can't, I can only take a cup of boiled water and drink it sweetly.
Day after day, in the ordinary days, over and over again, there are always some sweet moments. For example, after a comfortable nap, the sunset at work is just right, and there are discounts on favorite fruits.
01
When life is stagnant
Or when you are not in good shape and can't go out
These seem to be missing the time when hope is not visible
It was this sentence that helped me:
When the fisherman is unable to catch, he mends his net
I'll do what I can on the side
Read a book as you please, and watch a movie as you please
In the process, it is re-established unconsciously
A fine web of things for me
It is these necessary charging periods
Only constitute the complete self
/
Three Kingdoms Wanlizi
02
My room was so small that I just left the windows wide open
My emotions are heavy, so I make promises very lightly
My past is empty, and I fill it up today
My joy is very little, and I accumulate a lot of smiles
Yu Juan, "This Life Is Not Completed"
03
Life is like this
Sometimes it's sullen, sometimes it's the tip of the bull's horn
Thinking about it feels miserable
Sometimes I feel that I am in a particularly good mood
Can do anything, can do anything
Both moods will be there
The probability of both appearing is similar
Time passes in such a back-and-forth
Banana Gibbon
04
Everyone will have it
An unusually difficult time
Get over it
Life will suddenly open up
Can't get past it
Time will teach you to shake hands with difficulties
Don't be afraid
INTERNET
05
In the so-called human world to this day
The only thing I am willing to see as the truth
There is only one sentence
It's all going to pass
Osamu Dazai
06
Outside of the discipline of a wholesome life
Be gentle with yourself
You are nothing more than a child of the universe
No different from plants, stars
Max Ehrman
07
Happy people have a premise that they are not very good
Don't care much about what other people think
Nor do I intend to contribute anything to the world
Huang Yongyu
08
You, don't care about the soul anymore, that's a matter for the gods
All you can do are small things
Such as loving time and missing my mother
Be quiet, as innocent as in the morning
Walk hand in hand and tease the cat in your spare time
Pay attention to the three meals in the four seasons and consume the starry sky
Haysan "I Am where You Wander"
09
I'm not as glamorous as you think
I've been running into walls and stumbling on all sorts of things
However, I did not escape, I accepted it all
That's my only pride
10
Something to look for
It is often not found
The coming and going of all things under the heavens
All have his time
Sanmao
Everyone is negative, and adults are often overwhelmed in an instant, and they can regain their mood for the sake of life and tomorrow's work, and the next day they are still full of energy.
These kinds of copywriting that can arouse people's hearts are a beautiful gift for us in negative times.
When these copywriters who can accompany people are passed on, it will quickly reach the deepest part of everyone's heart, and let the tiny kindness radiate light.
—End—