According to the latest data released yesterday, in 2021, 700,000 writers and 1.2 million works were added to the reading group platform, and the number of new words in the whole year exceeded 36 billion. Among these new writers, the post-95 generation accounts for up to 80%; in the 2021 list of online literary newcomer writers", the post-95s occupy half of the country; the number of middle-waist writers who read articles has increased by more than 30%. At the same time, the number of monthly active people (MAU) reading online in 2021 reached 250 million, an increase of 8.6% year-on-year, and a net increase of 19.7 million, reaching a record high.
Cheng Wu, CEO of Yuwen Group, said: "Last year, we will clearly take online literature as the cornerstone and IP development as the driving force, and openly build an IP ecological business matrix with partners in the whole industry. This year, the reading of the whole people was written into the government work report for the ninth time, and it was proposed to prosper the development of the press and publication, radio, film and television, literature and art and other industries. In the future, reading will continue to integrate into the construction of spiritual culture, comprehensively help the whole people to read, and create and promote IP that can be transmitted across generations with high-quality content and IP ecological chain, so that good stories will continue to live. ”
It is worth noting that based on the diversified supply and fine operation of content themes, the development of online business has realized the two-wheel drive of free and paid reading, which has further expanded reading users and enriched the income of writers. The willingness of users to pay for premium content is further strengthened. In December 2021, the number of daily active people (DAU) of free content also reached about 15 million, an increase of 50% year-on-year.
As of the end of 2021, WebNovel provides overseas users with about 2,100 Chinese translation works and about 370,000 local original works, and the industrial innovation of online literature has spread The good story of China and promoted exchanges between different civilizations.
At the level of IP visualization, blockbusters continue to emerge in many fields. In terms of film and television, following the launch of "Son-in-law", "Douluo Continent", "Rebel", "Hello, Li Huanying" launched in the first half of 2021, in the second half of 2021 and the beginning of this year, high-quality works with win-win reputation and popularity have been continuously presented. Among them, the TV series "The World of People", which was initiated by Tencent Pictures and co-produced by the main controller, Reading Text and Xinli Media, set a new high in the ratings of a set of golden files on CCTV in the past 8 years, ranking first in the list of the whole network and receiving wide acclaim in word of mouth. Cheng Wu said about the creation process of the play: "From four years ago, when I personally read Liang Xiaosheng's novel "The World", I was deeply moved. After obtaining the film and television adaptation authorization, in the past four years, I have supported the team and personally participated in the creation of the TV series "The World of Man", and I also have a deep feeling that we often have preconceived notions that the era we are in now is special and challenging. However, once we pull the entire timeline to a long cycle of 50 years, we will find that the special challenges of any era are only a tiny wave. The evolution of the times is always moving forward; the most important decision that any individual or business organization needs to make is to do the right thing on the right track and keep pace with the times. (Xinmin Evening News reporter Xu Yisheng)