On December 15, 2021, the second "Culture + Technology" International Forum, jointly sponsored by the Palace Museum and Tencent, and supported by the Museum Digitalization Professional Committee of the China Association of Museums and the Informatization Professional Committee of the China Cultural Relics Society, opened in Tencent Binhai Building, Shenzhen.
The following is the full text of the speech delivered by Cheng Wu, Vice President of Tencent Group and CEO of Reading Group, at the opening ceremony of the forum:
Dear Dean Wang Xudong, Vice Mayor Zhang Hua, Chairman Liu Shuguang, Vice President Zhu Hongwen, Director Zeng Xianglai, Deputy District Governor Ye Chun, experts, guests and friends, good morning!
Welcome to the second "Culture + Technology" International Forum. Four years ago, the first forum was held in Beijing, and the scene of the wonderful dialogue between guests at home and abroad in the Forbidden City is still vividly remembered. Today, the forum came to Shenzhen, a young city, to the headquarters of Tencent. From Beijing to Shenzhen, from the Forbidden City to Tencent, the overlap of history and modernity, and the brilliance of culture and technology are in line with the theme of the forum.
Affected by the epidemic, international guests participated in the meeting online, which seems to be a microcosm of the current world. Although the epidemic can be temporarily blocked, culture and technology can make people's hearts and minds and the world reconnect.
The crisis of the epidemic has also brought about an opportunity for the ancient wenbo to accelerate its embrace of cutting-edge technology. According to the 2020 report of the International Council of Museums, the number of museums using online display of collections, exhibitions and live broadcasts has increased by more than 15%, and wenbo has become the leader of the digital wave, and the guests in the cultural and cultural circles here today are the people who are at the forefront of digitalization.
Tencent wants to become a digital assistant for all walks of life. More than five years ago, 18-year-old Tencent walked into the 600-year-old Forbidden City and pushed open the digital door of the cultural journey. As President Wang Xudong said, "Cooperation is a product of the times and an opportunity given to us by the times to meet." "Shouldering such a sense of responsibility and mission, we have the honor to walk with the Forbidden City, Dunhuang, the Great Wall, Qinling and other cultural institutions all the way to explore the great cause of cultural and cultural digitization."
The introduction, the entrance to the hall, and the entrance to the room are the descriptions of the learning stages in the Analects, and they are also the true portrayal of our exploration and practice over the past 5 years.
Since 2016, we have composed the ancient paintings of the Forbidden City into digital music with the innovation and creativity of young people, and 100 million people have listened to the picture of "A Thousand Miles of Rivers and Mountains" through music; we have integrated traditional aesthetics into the game scene, allowing young people to experience the beauty of the Forbidden City's architecture, the beauty of costumes and the beauty of colors; we have presented the cultural relics landscape with slow live broadcast, so that the Golden Autumn of the Forbidden City has become an intoxicating beauty that resides in the circle of friends of 800 million people.
We will also adapt the Dunhuang murals, netizens not only watch the original animation drama, but also choose the character dubbing, incarnate the narrator of the mural story; we and Dunhuang experts extracted exquisite elements from the algae wells and murals, freely combined in the hands of 3 million users, designed an exclusive silk scarf pattern, and can also be made with one click. Wearing the "Dunhuang Scarf" is not only a cultural fashion, but also a beautiful and auspicious wish.
Over the past 5 years, we have walked into the palace gate, stepped into Dunhuang, climbed the Great Wall, visited the Qin Tombs, and used the concept and format of "new cultural creation" to make the excellent traditional culture closely connected with the hearts of the young generation with vivid faces and vivid expressions, and we regard it as an "introductory lesson" in the field of cultural and cultural digitization.
At present, together with the Forbidden City, we are putting together the most exciting section of the new cultural and creative map - big movies, and using the screen to let more audiences appreciate the charm of traditional culture.
Cultural relics protection can prolong life, and digital reconstruction can live forever. In 2019, we put forward the goal of "deep digitalization", at this stage, the core is to use "new technology" to preserve the "shape" of cultural relics and retain the "soul" of cultural relics, that is, digital collection, storage, restoration and research, which are the "new infrastructure" of Wenbo.
With the support of the "Forbidden City-Tencent Joint Innovation Lab", we and the experts of the Palace Museum have explored in four aspects through "digitalization + cloudification + AI":
The first is digital collection, using scientific and technological means to completely record the physical style of cultural relics, and through two-dimensional and three-dimensional image collection and refinement, to help the Forbidden City digitize 100,000 collections.
The second is digital storage, using Tencent Cloud and AI capabilities to create a cloud solution for cultural relics image archives, so that digital cultural relics can be stored more safely and for a long time, or even forever.
The third is the restoration of cultural relics, using Tencent Cloud's intelligent audio and video processing scheme to assist experts in restoring ancient documents. We are also working with the Dunhuang Research Institute to develop AI tools to help detect mural disasters and support the conservation and restoration of millennium murals.
The fourth is academic research, based on Tencent Cloud knowledge graph technology, to build a big data knowledge graph of cultural relics to provide more powerful digital tools for academic research.
The "new cultural creation" innovation inheritance, "new technology" to build a solid infrastructure, they constitute the "two wings" of the digitization of the cultural and expo; the organic integration of the two, and the formation of the "one" of the digitization of the cultural and cultural tourism - the new cultural tourism, as the bearer, the millennium culture flew into the people's homes.
The "Digital Forbidden City" mini program launched during the epidemic is one of the masterpieces. It is a collection of the "new cultural creation" and "new technology" of the Forbidden City, which is not only a mobile exhibition hall, you can stroll around the building in the clouds and watch nearly 70,000 cultural relics at zero distance; it is also a cultural experience hall, according to the pattern or color, connecting different dynasties and different categories of cultural relics to take a theme tour. The upcoming digital Forbidden City 2.0 is deeply connected online and offline, not only can buy tickets, about exhibitions, recommend various viewing routes such as flower viewing and cooling, but also check cultural relics at any time to consult national treasure stories. The Digital Forbidden City Mini Program organically integrates the cultural and tourism experience of "online anytime, anywhere, offline immersion".
The same is true of "Yunyou Dunhuang". It was launched 3 months earlier than planned, during the epidemic period, let the Chinese people swim on the cloud for thousands of years, touch Dunhuang with their fingertips, and feel the wisdom in their hearts. Open the WeChat Mini Program, you can visit thousands of murals and hundreds of caves across time and space, you can also get a personalized push of a mural, a story, a proverb every day, many users are accustomed to daily punching cards, in the circle of friends to share the inspiration they got today. "Yunyou Dunhuang" creates unique user value. Less than two years after its launch, the number of visits has exceeded 50 million.
New technologies support the new attempts of offline digital exhibitions, and further enrich the form of new cultural tourism. Today, the Forbidden City immersive digital exhibition also came to Shenzhen, based on the results of in-depth digitization, although there is no physical object on the scene, but people can be closer, all-round, immersed in the environment to see the exquisite patterns of more than 600 national treasures; the royal building with the peak reputation of interior decoration - Tired Qinzhai, after digital restoration, for the first time to the public to show its true appearance.
Cultural relics protection and cultural inheritance is the core purpose, the digitization of cultural and cultural exhibitions is the path of innovation, and the "one body and two wings" formed by new cultural creation, new technology and new cultural tourism are the key bearers, which is our summary experience after more than 5 years.
In 2019, Tencent put forward the mission vision of "science and technology for good", and this year upgraded "sustainable social value innovation" into a strategy. With the power of new technology and new cultural creation, it is one of the paths for science and technology to be good, so that the century-old cultural relics and national treasures can reappear brilliant and fragrant, and the inheritance of traditional Chinese culture can be perpetuated.
Entering the vast sea of smoke in the cultural and cultural industry, we know that 5 years of exploration is only the beginning, just touched the threshold, the future is high and the sky is high, and the task is heavy and the road is long. With patience, intention and reverence for culture, Tencent will do a good job as a digital assistant of Wenbo and explore more Chinese experiences and Chinese solutions for the proposition of "culture + technology" era.
Once again, I would like to thank all the leaders and guests for coming, and wish this forum a complete success.
Thank you!