March 23 news, yesterday Evergrande new energy vehicle conference was held, Xu Jiayin personally came to the scene and put forward requirements, the automobile group needs to work day and night to ensure that June 22 to achieve Hengchi 5 mass production.
On January 28, 2019, Evergrande New Energy Automobile Co., Ltd. was officially established, and two years later, at the Shanghai Auto Show, Hengchi 5 was unveiled, but another year passed, and Hengchi 5 was delayed in energy production. After the establishment of Evergrande Automobile, the market value soared all the way, and even surpassed BYD at one point to become the car company with the highest market value in China.
At that time, everyone was optimistic about Evergrande Automobile, which may be to give Evergrande Group face, after all, Evergrande is the leading big brother of domestic real estate enterprises. However, Evergrande Automobile has not had a product for a long time, and investors' expectations have become a bubble, and now Evergrande Automobile's market value is only 38.170 billion Hong Kong dollars (about 31.048 billion yuan).
Seeing this situation, Evergrande Automobile cannot not be in a hurry. At the beginning of this year, the Hengchi 5 mass production model has been launched, but there is still a distance from full mass production. Unlike producing cars in a lab, mass production of electric vehicles requires building factories, recruiting workers, and connecting supply chains, all of which require time and money. From the current situation, Evergrande Automobile's preparation has been relatively sufficient, and all can be sure of mass production on June 22.
For Evergrande Automobile, the most important problem is not the mass production of vehicles, but how to sell them. Now there are many new energy vehicle companies, and some car companies have also leaned on some well-known domestic enterprises to do marketing, but the actual performance is that the sales of new car-making forces are always in the forefront of Wei Xiaoli + Nezha. Cars are not electronic products, buy back is intended to use more than ten years, quality is too important, new brands are difficult to get consumer recognition.
Xiao Lei believes that Evergrande Automobile can consider buying a house in a big city and sending a car, and a small city caravan package strategy. First- and second-tier cities have high housing prices, a house may cost millions, send a Hengchi 5 of 150,000 to 200,000, will not increase too much cost (and even add money to the car in the house price), and new energy vehicles can be on the green card, do not worry about the lottery problem, and may also increase the sales of Evergrande real estate.
As for small cities, the price of the RV package launched is lower than that of buying a house alone + new energy vehicles, which is more cost-effective, and it is estimated that many people will be willing to buy. Of course, Evergrande Automobile should not expect to sell the car to return the cost in the early stage, and it can open up the market and let consumers accept Evergrande Automobile.