Hello everyone, this issue analyzes the new Volkswagen T Roc Convertible Edition
1. Brand analysis and historical introduction
The new Volkswagen T Roc convertible version is also a brand new model, from the brand point of view, Volkswagen has a strong brand premium ability, the new Volkswagen T Roc convertible version also has a good product strength, but this market capacity is small, providing the new Volkswagen T Roc convertible version allows customers to have more choices, and is also conducive to the promotion of the brand.
2. Market analysis
The new Volkswagen T Roc Convertible is an entry-level convertible SUV with a soft-topped design, but this market level is a very niche market level, and there is almost no market capacity.
3. Competitors
Due to the special market positioning, the new Volkswagen T Roc Convertible edition has no direct competitors.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
Due to the very individual positioning of the new Volkswagen T Roc Convertible Edition, the performance in sales and ownership is average, and the maintenance performance in the later period is also more difficult, but this car is not easy to judge in terms of retention rate.
5. Power system and chassis
Powered by a 1.5T engine with a maximum power of 110 KW and a peak torque of 250 Nm, the transmission is matched with a 6-speed manual transmission and a 7-speed DSG transmission.
Powered by a 1.0T supercharged three-cylinder engine with a maximum power of 81 K And a peak torque of 200 Nm, it is mated to a 6-speed manual transmission.
Sport suspension is available with an electric canvas convertible roof.
6. Configuration (The following configurations are listed according to different models, some do not represent the standard of the whole series)
Features a 10.25-inch high-resolution dashboard display, 8-inch display, standard navigation system with media and internet packs, with customizable menus and information.
Driver and front passenger airbags with front passenger airbag deactivation, predictive pedestrian protection, side airbag/chest airbag system, with extended safety system (active passenger protection system, basic and front), adaptive cruise control and speed limiter, driver alarm system, fatigue detection, front assist - automatic emergency braking, lane change system side assist, multifunctional front camera for distance control, parking assist including parking sensor (front and rear), lane keeping system and traffic congestion assist.
7. Space
Length, width and height are 4271mm*1811mm*1527mm, wheelbase is 2630mm, split folding rear seat backrest 50:50, rear seat fixation, driver and front passenger seat height adjustment, heated front seat, electric adjustable waist support for front seats. From the perspective of body size, the shape is very compact, using double-row seats, but the design of double doors is very sporty.
8. Summary
The new Volkswagen T Roc convertible version is very stylish in the design of the appearance, has a high degree of recognition, the design is also very eye-catching, the performance of the interior space is general, and the design of the central control in the car is also general, from the sales point of view, it is not the main sales of the model. The new Volkswagen T Roc Convertible is a powerful convertible SUV model, but the positioning is not very in line with the trend of the market.
9. Appearance
From the front face, the design is still tough and sporty, the flat middle net adopts a hexagonal design, and with a large gap of the mesh texture, the tough headlight group uses the shape of the light strip, but also a fashionable style, very recognizable, the lower encirclement is the use of a wide trapezoidal grille design, adding a good sports style. Coming to the side, the overall design is more windy, using a black soft top shape, very recognizable, and the shape of the double-door version also brings a good sports style. The rear of the car also shows a more sporty design, but it is not very coordinated, using a sharp spoiler shape, and the irregular taillight design also brings a good delicate style.
10. Interior
Entering the car, a new design is adopted, and a symmetrical layout is presented, the suspended central control screen increases the style of technology, the lower part is a very textured control area, the steering wheel is also designed with excellent grip, and the seat has a certain wrapping.