I have to say that Changan UNI-V has all the elements that young people need to go to the waves.
From the price point of view, the official price of the 4 configuration models launched by Changan UNI-V is only 108,900-13.19 million yuan, which will not pose a serious economic burden for most young consumers;
From the perspective of user rights and interests, Changan UNI-V car owners enjoy V· enjoy the rights and interests of V. enjoy quality, V. enjoy finance, V. enjoy renewal, and can also join the UNI Planet plan to seamlessly connect online and offline full-scene car life services such as car purchase and maintenance, social interaction, and value realization;
From the product point of view, Changan UNI-V is the integrator of new platform technology, which perfectly interprets the core values of the future technology pre-positioning, human-vehicle integration gene, experience design diversification, and quality experience of the Ark architecture;
It can be said that it is Changan UNI-V itself that has the strength and determination to become the "heart of young users".
Speaking of this, we must clearly recognize the capital that Changan UNI-V can bring to young people to the waves.
First of all, high-value design, after all, when young people go out to surf, the first demand is "eye" pleasure, and Changan UNI-V as a five-door hatchback coupe, it has a very beautiful posture, a stunning back line, flexible body curved surface, more compact cabin layout design, industry-leading 0.78 aspect ratio and 0.59 axis length ratio, shaping a lower body, more sporty posture, not only enhance the visual sense of movement, but also give Changan UNI-V more excellent athletic potential.
Oh, to say more, Changan UNI-V is also equipped with the same level of unique electric lifting tail, the tail wing can be automatically lifted with the driving speed, the user can also be manually controlled, after opening, the tail wing will provide 25kg of ultimate downforce, reduce the wind resistance coefficient of 0.007, ensure body stability and reduce fuel consumption. The bright light effect of the design itself is enough to make some consumers willing to pay for it.
The second is the sense of performance of the integration of people and vehicles, just as young people understand the coupe, the ability to burst instantaneously meets their needs, when Changan UNI-V to the Ark architecture excellent kinematic design and mechanical quality to give full play to the blue whale new generation NE1.5T high-pressure direct injection engine of the powerful potential, and then match the first use of transient torque control technology of the blue whale 7-speed wet dual-clutch transmission, this acceleration linear sense and transient response of the driving sense is reflected,
It is worth mentioning that in order to make it easier for young users to cross the corner and feel the realm of true "human-vehicle integration", Changan UNI-V also adopts DTV dynamic torque vector control technology, when driving in a more intense corner, the controller can control the size of the brake force, intelligently distribute the driving force of the inner and outer wheels, and accurately control the driving trajectory according to the driver's intention, so that each corner is full of pleasure.
Finally, there is high-level intelligence and full-scenario service capabilities, which belong to young people's yearning for the future. Thanks to the high-end intelligent driving layout of the Ark architecture, the APA6.0 remote intelligent parking system has achieved its first mass production on Changan UNI-V. The high-level intelligent driver assistance system equipped with Changan UNI-V not only has the function of adaptive cruise in the full speed domain, but also has the function of triggering lane change and the function of intelligent recommendation lane change.
It can be seen that the creation of Changan UNI-V can be described as very bold. When no one can accurately predict what is the mainstream of the future automobile market, Changan UNI-V deeply interprets the positioning of "future technology mass producer".
This builds the premise that young people actively consume Changan UNI-V.
At present, the consumption concept of young consumers has undergone tremendous changes, especially in today's increasingly technological solutions, they can accept a lot of trendy things, and hope that car manufacturers can give more technological power to automotive products. At this time, Chang'an UNI-V satisfies their imagination.
There is no doubt that Changan UNI-V is a family car with high comfort and generous space on the one hand, and a passionate, young and unrestrained sports car on the other side, in other words, no matter what kind of crowd, it can find a point of convergence from UNI-V, which also proves that the UNI sequence and the Ark architecture do have the ability to provide users with a better life.
But does this mean that Changan UNI-V is invulnerable? Not.
Two years after the listing of Changan UNI-T, a netizen's message was highly praised: "If I want a family car, I will choose Changan CS75PLUS, if I want a personal car, I will definitely choose Changan UNI-T." ”
It may be a bit biased, but it also shows the difference between the Changan CS sequence and the UNI sequence , which allows individual needs to be satisfied to the maximum.
But there is a problem here, the netizen also pointed out, "I want a UNI product that highlights the personality, but the Changan V logo hanging behind the car makes me unable to show the difference from other Changan car owners." ”
This is also the obstacle facing Changan UNI-V today. With the listing of Changan UNI-V, the "KTV" combination of UNI sequences has been assembled, but as a new product, the value of young people's natural new products must be carried by a new brand.
Personalization, uniqueness is always the pursuit of young people, in Changan UNI-V, has integrated a very personalized product suite, then the only thing left to change, is the ordinary Chang'an V standard.
Again, young users are willing to accept such a distinctive product as the UNI sequence, but young users do not want this uniqueness to become as ordinary as Changan Automobile because of the "V standard".
If this is the case, why not "wave" UNI products, including Changan UNI-V, boldly improve the hanging logo, and give young people a full reason to go to the wave.
Write | Water miao
Edit the | Respect for the distance