Source: CCTV Finance
Since the beginning of this year, the sales of new energy vehicles have continued to be hot. Recently, a number of brand car companies in the market have raised the price of vehicles many times. At the same time, many consumers reflect that many popular models are difficult to find, and they have to wait a long time to pick up the car after placing an order. What is the specific situation of the market, and what is the reason for it?
Prices rise slowly, and some new energy vehicles are difficult to find
Since entering March, Tesla, Xiaopeng, BYD, Nezha and many other new energy vehicle companies have adjusted the price of vehicles. Depending on the model, the price increase generally ranges from 3,000 yuan to more than 10,000 yuan. When the reporter visited a new energy automobile store in Beijing on March 20, the sales staff told the reporter to seize the order, and after 24:00, the price increased again, which will rise by about 10,000-20,000.
When the reporter visited the same brand store again, he found that the price had risen, and the popular model still needed to wait to pick up the car after placing an order.
A new energy vehicle brand store in Beijing sold: the price was adjusted, up about 10,000 yuan. The fastest now is to pick up the car in 8 to 9 weeks. One of the models is a 17 to 18 week pick-up.
In another brand store, the reporter found that the popular models on sale recently raised their prices three times a week. Although the increase is not small, the reporter found that the store even sold the exhibition car.
Some sales told reporters that the reason for the current vehicle price increase is mainly related to the gradual decline of the subsidy policy and the rise in the price of battery raw materials. The late delivery time is mainly affected by factors such as chip supply and limited production capacity. However, due to the different production capacity, supply chain and sales network of each car company, some car companies said that they could pick up the car immediately.
New energy "difficult to pick up the car" with fire order reselling business Some people change hands to earn ten thousand yuan
The reporter visited and found that due to the anticipation of the rise in the price of new energy vehicles, some car owners will even order more than one new energy vehicle at a time, and then sell the order indicators in hand in a good price. Recently, on many second-hand car trading platforms, there have been many new energy vehicle order resale business.
The reporter searched for new energy vehicle orders on a second-hand platform for resale, and popular brands such as Tesla, Xiaopeng, and Nezha were on sale, and the transfer fee was often 10,000 yuan. The earlier the car is picked up, the higher the cost, and some even as high as more than 10,000 yuan.
However, when the reporter consulted the relevant stores about whether it was feasible, the sales staff said that the owner of the vehicle must be consistent with the orderer. Recently, many people have come to the store to consult the transfer business, so the company has also clearly notified that the transfer is an illegal operation.
A new energy vehicle brand store sales in Beijing: the transfer order is unfair, once it is found that both parties have cancelled the order qualifications, the 1,000 yuan deposit is also invalid.
Order transfer is risky "lifetime warranty" and other services may not be valid
In the interview, the reporter also learned that many new energy vehicle companies in the sales strategy, the first owner has preferential policies for charging and replacing, warranty and other aspects, consumers once the purchase of new car orders at a higher price, may lose these rights and interests.
Mr. Xu, a second-hand car dealer in Wenzhou City, Zhejiang Province: Some brands are like this, buying a new car has a lifetime warranty, but if you buy a second-hand car, there is only an 8-year warranty, in the new car, the service premium of some brands will be relatively high, so the discount will be relatively large if it becomes a second-hand car, and the difference between a new car and a second-hand car is basically between 100,000 and 200,000.
Industry insiders said that some new energy vehicles and second-hand cars have great differences in service guarantees, so there will be a significant discount after changing hands. Experts said that some models are "difficult to find a car", which is related to the imbalance between supply and demand, rising raw material prices and other factors.
The results of the coordinated research of China Automobile show that the price of raw materials for power batteries in the mainland has risen sharply, of which the average price of battery-grade lithium carbonate has exceeded the mark of 500,000 yuan per ton from 53,000 yuan at the beginning of last year. The prices of cobalt and nickel have also risen sharply at the same time, and the price of cobalt has risen from less than 300,000 yuan / ton at the beginning of last year to more than 560,000 yuan / ton. Ningde Times, the industry leader, also said that due to the sharp rise in the price of upstream raw materials, the company dynamically adjusted the price of some battery products accordingly. In response to the problem of price increases, the Ministry of Industry and Information Technology recently held a series of symposiums, requiring upstream and downstream enterprises in the industrial chain to strengthen the docking of supply and demand, and jointly guide the rational return of lithium salt prices.
However, experts said that this year, the supply side of mainland automobiles is still facing pressure on resources and production capacity, and it is difficult to alleviate the problem of lifting cars in the short term.