With the opening up of the Chinese policy, the improvement of national living standards and the upgrading of the concept of parenting of contemporary young parents, the stroller industry in mainland China has maintained a rapid growth trend in recent years, and the market scale has continued to expand, especially the market share of high-end products of strollers has continued to grow. According to the report data of the stroller industry released by Zhiyan Consulting, the transaction amount of China's infant and toddler carts in 2020 was 21.359 billion yuan, of which the transaction amount of the low-end market with a price of less than 680 yuan accounted for 45.2%, and the transaction amount of the high-end market of more than 1200 yuan increased compared with before.
In the context of such an era, the maternal and infant products industry has risen a number of domestic brands that can not only design but also re-research and development, understand marketing, change the stereotype of traditional domestic mother and baby brands, and become the favorite choice of a large number of young parents. Among them, the mother and baby brand bebebus, founded in 2019, has quickly occupied a place in the fiercely competitive maternal and infant products market with excellent independent original design and accurate market positioning. Bebebus has been established in just three years and has won the top 1 sales of strollers on the Tmall platform several times. This is due to the young and fashionable brand image of bebebus, which is inseparable from the quality of its products.
bebebus has been focusing on the product development of the four major pieces of newborn spine protection, the product line is not complicated, but each product design is distinctive and remarkable. Bebebus brand has three existing strollers, namely Art+ Artist, Trip+ Traveler, Camper + Explorer, the three products have won the recognition and love of a large number of trendy parents since the beginning of the market.
As the first brand bebebus to take newborn spine protection and safety as the core proposition, it recently joined hands with more than 100 pediatric and orthopedic medical experts to put forward a new brand proposition "Four Major Pieces of Newborn Spine Protection", aiming to emphasize the necessity of newborn spine protection to the public.
Scientific studies have shown that newborns have soft bones, lack of strength in back muscles, and poor posture can lead to scoliosis, affecting the development of internal organs. 0-3 months is the golden period of infant spine development, strollers, cribs, car seats, dining chairs are the products that contact the baby's spine for the longest time, and undertake the needs of ensuring the physiological development of newborns. At present, the common strollers on the market usually use one or several Massmutone boards as the backrest, which leads to a lack of curvature, uneven force, difficult to fit the newborn spine, and can not support the weight of the baby's head, which is not conducive to the development of the baby's spine. In this regard, pediatric orthopedic experts said: "More and more children have scoliosis, affecting the development of internal organs, and choosing a large back to lean on a stroller can effectively reduce the occurrence of spinal problems." ”
As the earliest mother and baby brand dedicated to solving the problem of newborn spine protection, bebebus took the lead in the industry to launch an eggshell baby stroller in the face of the fact that the traditional stroller could not meet the physiological development needs of the newborn spine. Bebebus is developed for the development characteristics of babies, creating a one-piece shaped eggshell cockpit for newborns, giving effective full-section support to the back and fully protecting the newborn C-type spine. Even if the baby is moving around in the cockpit, the eggshell cockpit can also provide gentle and powerful wrapping support for the newborn by dispersing the stress points of the newborn baby's spine, with a comfortable elastic memory foam, and truly achieve newborn spine protection. Experts have certified that babies are comfortable and safe enough when using bebebus strollers.
Not only that, other process links of bebebus also use a large number of traditional brand strollers that are beyond the reach of "black technology", such as the magnesium alloy material selected by the bebebus Art+ artist stroller, which is the same material for cutting-edge products such as Apple computer shells and DJI drones, which is lighter and stronger than traditional aluminum alloys. It not only makes the impact resistance and shock absorption index of the stroller increase significantly, but also makes the weight of the whole car lighter, so that parents can easily and calmly even if they travel alone with their babies, which greatly improves the convenience of parent-child travel. In addition, bebebus's unique four-speed mechanical adjustment technology can be accurately controlled between 98 degrees and 175 degrees, whether sitting or lying down, it is the most comfortable scientific angle for babies.
In 2021, bebebus set up a brand-owned factory to be responsible for the entire product production and sales process. The establishment of the new factory is not only a proof of the strength of bebebus's own brand, but more importantly, the brand can fully control the production data, monitor and optimize in real time, and effectively ensure high-quality production. Bebebus adheres to the professional attitude and experts to create the core design of the product, on the basis of each classic product, continuous innovation, improvement, iteration, and constantly launch products to meet the needs of newborn physiological development.
As an original local mother and baby brand, bebebus has always been committed to in-depth dialogue with chinese contemporary newborn parents whose parenting concept and consumption concept are simultaneously improved, and continuously improves product strength and experience. In the days to come, bebebus will uphold the brand proposition of "four major pieces of newborn spine protection", lead the industry with more scientific, safer and more refined products, and escort the spine health of Chinese babies.