Once upon a time, the Villain Book opened a window to the world for us. Today, Liu Endong, as a Chinese comic strip creator, presents exquisite new comic strips to the world, and after making a unique reflection on traditional culture, he spreads the essence of the content to the public with fun and ingenuity.
Invisibly, Liu Endong promoted, inherited and developed culture, and also earned him a high title: the most storyteller in Tongzhou. For the author's coming-of-age story, and about his new creations, please click on the audio to listen:
Liu Endong is a Chinese comic book story creator and the founder of Jinxi Media. He has now created more than 40 comic strip stories with a circulation of more than 1 million copies, and his lifelong goal is to create a thousand stories. Many of his works have been selected for the "Driving Force" project of China's original "Driving Force" of the Propaganda Department, selected as the "Expert Special Nomination Award" of China's top ten copyright holders, selected as the "Top Ten Cultural and Creative Products" of Beijing, and selected as the ninth "Top Ten Influential People in Beijing". He led the team to promote reading, so that more people are willing to read, fall in love with reading, and spread reading.
In the past three years of promoting reading, he led the team to do more than 1,000 activities with "happy reading, immersive reading, and shared reading" as its communication concept, and the number of online and offline readers exceeded 20 million.
What is happy reading
For example, when talking about the book "Twenty-Four Solar Terms Poetry and Painting", he led the team to design the core content of the solar terms into a puzzle game made by parents and children together, find the nodes of the solar terms in the game, and then explain these solar terms, which immediately attracted the interest of children and parents.
Readers understand and master the core knowledge of the 24 solar terms in happiness, which is also very conducive to children developing reading habits from an early age, loving traditional culture, and benefiting them for life.
How to do immersive reading
When Liu Endong talked about the book "Legend of the Grand Canal" he created, he first let everyone visit the special-shaped table in the bookstore "Our Family Study", which is a "dragon" shape, and the direction of the Grand Canal is this "dragon" shape.
By introducing what the whole Grand Canal looks like, it flows through a lot of interesting places, why is it called a "state"? Such as Tongzhou, Cangzhou, Dezhou, Xuzhou, Yangzhou, Suzhou, Hangzhou, etc., immediately aroused the interest of readers.
Then introduce the bar counter of our study, horizontally looking at the boats on the canal, vertically looking at a drop of water on the big luck; readers can also punch in, directly into the glowing lighthouse, four towers along the Grand Canal, burning lighthouse, stupa, Wenfeng Tower, Liuhe Tower, readers also have a concept of these towers. In explaining the book, everyone was engrossed, curious and eager to understand what they particularly wanted to know.
Section of the Grand Canal in Hangzhou
For example, when talking about the book "Real Painting of the Great Wall", I put this book on the "dragon" shaped table of "Our Family Study". It is said that Mr. Jing Hao, an 85-year-old painter, spent 8 years painting the existing Great Wall of Gansu, Ningxia, Shaanxi, Shanxi, Hebei, Tianjin, Beijing and Liaoning (autonomous regions and municipalities directly under the central government) into a 600-meter-long scroll. From the age of 75, he began to climb the Great Wall and climbed to the top of the Great Wall to paint, which lasted 8 years, traveled 66,000 miles, and completed at the age of 83, which is a monument in the cultural history of the Great Wall.
This is also the first time in the cultural history of the Great Wall that "a book in hand, read all the Great Wall miles; stay at home, travel all over the Great Wall". The Great Wall and the Grand Canal form an oriental "giant" that stands tall in the sky, the Great Wall is a skim of the word "people", the Grand Canal is a pinch of the word "people", and the intersection of the characters is our Beijing. Readers are proud and proud of being born in China when lamenting these two great artificial projects, and readers are immersed in the story in envy and reverence. After understanding this knowledge, readers are also very willing to talk about this knowledge, and they are very willing to pass on this knowledge to the people around them.
In August 2019, Liu Endong led the team in Qianmen Pedestrian Street "'New Serial Era' China's First New Comic Strip Immersive Exhibition", the story of the Grand Canal was made into an immersive experience with LED screens on all sides, readers stood on the LED screen, felt that the dragon boat under their feet was really driving in the water, standing on the boat to watch the dragon spit out water and form a gushing Grand Canal; and on the dragon boat, watch thousands of sails racing, hundreds of boats competing for the current, and watching the city through which the Grand Canal flows from Tongzhou to Hangzhou.
More than 1,000 foreigners also fell in love with Chinese comic strips while lamenting the magic of China's Grand Canal through this immersive experience, and they bought more than 5,000 copies and rushed to get Liu Endong to sign. This kind of direct immersive experience is a better way to spread Chinese culture to foreigners, they are willing to experience, willing to spend money to buy Chinese books, and many of them buy the scene directly after reading, and then buy a few more copies.
How to share reading
For example, when Liu Endong talked about his "Peking University Red Chamber", he and the team first taught readers how to fold paper into red chambers and red boats; after folding, they were colored, and then took everyone to visit how the red chamber and red boats on the original art exhibition were painted, so that there was a contrast with each other; then let each reader take turns reading a paragraph of the text of the book "Peking University Red Chamber". After reading it, everyone talks about their feelings, so that the red culture is suddenly deeply rooted in the hearts of the people.
For example, when introducing the comic strip "Young China", he first played a song "Young China Says". "The youth is the wisdom of the country, the youth is rich, the country is rich, the youth is strong, and the youth is free." This song was sung by Zhang Jie on September 1, 2019 at the "first lesson of the school" of CCTV students across the country, which is very inspiring and immediately attracts the attention of children and teenagers, and most of those who have heard this song must sing a sentence of "live up to their youth". After listening to the song, readers will love the book very much, thinking that it is their pride and pride, and they must "be angry and strong, and be a pillar".
Liu Endong unswervingly promotes reading, because he firmly believes that the way everyone reads is confident and the most beautiful. He is willing to spread this self-confidence and this beauty throughout China and the world!
Source: Beijing Anchor Online
Reviewer: Pan Qiwen
Editors: Liu Shen Xu Liuyan