In the past few years, Changan Ford's overall performance in the domestic market, can be said to be not up, very embarrassing, compared to the annual sales data of nearly one million vehicles in 2016, now the annual sales of 20-300,000 a year can be said to be too big, many models that have sold relatively well in the market segment before have basically faded out of the competition sequence of best-selling cars, such as Fox, Mondeo, Ruijie, etc. In our view, for a long time in the past, Changan Ford was not grounded in terms of products, that is to say, designers and engineers played their own, regardless of what kind of products the market needed and what kind of products were taboo, so in some products, they showed a lagging state, or contrary to market preferences, such as Fox's three-cylinder engine and Mondeo's long-term non-replacement and so on.
However, after the time into 2022, Changan Ford seems to give people a bright feeling, first a change of Fox full series of three-cylinder engines, the new model will be equipped with a four-cylinder engine, and then Mondeo from the inside to the outside "major change", even before the appearance of Mondeo, we also received the manufacturer's service side on the product survey, and claimed to feedback our suggestions to the manufacturer, the manufacturer is likely to have "expressed" at the product level. Nowadays, the pre-price of the new Mondeo has been released, and the price of 159,800 yuan - 219,800 yuan is already much lower than the price of many medium-sized cars on the market, and we need to pay attention to the fact that it is still only the pre-price, and the price of the official listing may be cheaper.
First of all, after we saw this car, there is a strong feeling that the new Mondeo is most likely a medium-sized sedan dominated by the Chinese team of Changan Ford, because many product points are very "domestic characteristics", and even if you only look at the configuration table, there is an illusion that this car is a domestic car. The first is the size, the new Mondeo has a length of 4935mm, a wheelbase of 2945mm, compared to the current model, the length of the car is 62mm, the wheelbase is more than 95mm, it can be said that this is a B+ class sedan that is much larger inside and out, the size comprehensively surpasses camry, Maiten and Accord, and the size advantage is very obvious
Secondly, the interior, in the 15-200,000 joint venture brand medium-sized car market, I am afraid that the new Mondeo is the only one to introduce the through-type large screen into the car, the largest 27-inch central control screen directly from the main driver's seat to the passenger seat, it looks very scientific and technological, and such a design and bold introduction, we have only seen in the ideal ONE, Geely Xingyue L and other domestic models, the current 15-20 million level of joint venture cars are still more cautious about using such a design, Of course, such a design also needs to add more costs.
In terms of power, the new Mondeo is also sincere enough, no different engines, no high and low power, the whole series is equipped with a 2.0T turbo engine, the maximum horsepower is 234Ps, the peak torque is 376N·m, equipped with an 8-speed automatic transmission / 8-speed automatic transmission, which can bring 7.11 seconds of 100 km acceleration time. It can be said that the new Mondeo is very cost-effective in terms of power, especially compared to the 150-horsepower 1.4T engine that is still used in the entry model of The Magotan and Passat, which is simply conscientious and unwanted.
Of course, the configuration is also very "domestic characteristics". In addition to the lowest-equipped model, this car is equipped with parallel assist, lane departure warning, lane keeping, road traffic identification, active braking, fatigue driving, it can be said that the coverage of driving assistance functions is very high. Voice control, remote control, full LCD dashboard, leather direction, electronic knob shift mechanism, hidden door handle are also standard in the whole series. Let's put it this way, you can look at the configuration table of this car, if you don't look at the words Ford and Mondeo, there will really be an illusion that this is a domestic car, of course, we believe that this is also the change that Changan Ford hopes consumers can feel.
There is no doubt that the performance of the new Mondeo in all aspects is relatively outstanding, under the pre-sale price of 159,800 yuan, the overall cost performance is also very high, which is the gesture that Changan Ford needs to make, because in the past few years, Changan Ford has "lost" too much land in the joint venture car market, and has lost a lot of presence at the brand level, so it needs some product sincerity to re-attract the attention of consumers. At the level of market competition, Changan Ford's competitors to put product competitors on second- and third-tier joint venture brands and mainstream independent brand products may also be a relatively wise choice. We have the feeling of Ford becoming millet on this car in the Mondeo, as we said earlier, there is already an illusion that it is a domestic car.
For Changan Ford, although Fox has determined to replace the four-cylinder, but there is still a period of time before the listing, the new Mondeo may be the most important product of Changan Ford in the first half of the year, in this car, we see Changan Ford's determination to start to change, and have done enough work on product sincerity. But after all, Changan Ford has been sinking for several years, and it still needs a process to regain momentum, and it is also necessary to give consumers some time to re-accept Changan Ford products, hoping that all this will start from the new Mondeo.