The current Hongqi H5 was actually used in the design concept of the Hongqi H7, which has been used for many years, so this large-size car, which could have had more sales, quickly fell behind among competitors with a more sense of design.
Someone asked me if my appearance is important? My answer must be, very important.
But fortunately, when the Hongqi H9 debuted last year, the use of a new design concept to earn enough eyeballs, the new design allows it to have a larger market share, but the Hongqi H9 also has its own positioning of small problems, such as the size is too large, will make the daily use flexibility worse, after all, the control advantage of the Hongqi itself is not particularly obvious.
In addition, the hongqi H9 as a large-size sedan pricing is not low, which leads to the Hongqi H9 opponents are very strong, A6L, 5 series, E-class, Lexus ES and so on.
Unlike the Hongqi H9, the Hongqi H5 is smaller in size, which also makes its positioning and pricing lower. The newly debuted Hongqi H5 absorbs many advantages of the old model, and at the same time, in the case of no significant adjustment in pricing, it is also equipped with a new design concept, which means that this car will be the core model of the Hongqi brand.
It's bound to have a very good sales performance.
From the perspective of product strength, the core highlight is the huge size, Hongqi H5 has reached 5050 * 1915 * 1570mm in size, and the wheelbase has reached 2920mm, such a size looks like a medium and large car.
You know, the BBA's 5 Series, E Class and A6L are only 5 meters in length, which means that the 150,000-selling Hongqi H5 will have an executive-level experience in terms of space performance in daily use.
In addition, the new design highlights are abundant.
The new Hongqi H5 uses the same straight waterfall concept as the current Hongqi H9, the front of the car is larger, the designer uses more lines to frame the momentum of this car, from the visual performance, Hongqi's new design concept is very successful, can create a good visual role of "administrative brother".
Speaking of the 150,000-200,000-level administrative market, when the Accord, Camry, Maiten and other models are getting younger and younger, the user group pursuing administration will inevitably be more inclined to the more majestic design concept of the Hongqi H5.
Returning to the product, the 150,000 Hongqi H5 has a body size of 5 meters, which is also an attraction in itself.
At the same time, the new Hongqi H5 has also been comprehensively shaped in terms of scientific and technological sense. Replaced with a larger size of the central control screen, from the existing performance of Hongqi H9, Hongqi has a very good scientific and technological intelligence performance, which means that Hongqi H5 will also have a good competitiveness in intelligent voice system and human-computer interconnection.
In terms of core power architecture, the entry-level version of the Hongqi H5 does not need to think much, the 1.5T+7DCT power architecture is actually not difficult to cope with daily household use, 123kW power and 285 Nm of maximum torque, to ensure the daily commuting travel power demands, the higher-end 2.0T engine has 340 Nm peak torque.
Rational analysis, the 5-meter size of The Hongqi H5 is actually enough, after all, the largest BBA sales models are within 5 meters and within 5 meters, and the larger size is excess performance, for users, if it is only daily home, there is no need to choose a larger size model.
After all, at present, the size, configuration, power and spatial performance of Hongqi H5 are already in the medium and large product matrix.
Of course, Hongqi H5 and Hongqi H9 belong to different positioning products, H9 is larger in size, more like the PLUS version of Hongqi H5, and the stronger product force in all aspects will inevitably be better, but there is a problem, Hongqi H9 faces the opponents are too strong, and the opponents faced by the Hongqi H5 are not strong.
The Red Flag H5 is still very promising against opponents such as accord and Camry, and the Red Flag H9 wants to fight against the BBA.