Hello everyone, this is the positive shock game, I am the positive shock little brother.
In the past two years, Activision Blizzard has lived like the days of the domestic free-to-play game Brick Moving Party - more and more sad. Product reputation overturned, employees left, executives on the news, although bought by Microsoft, but the unfortunate thing did not end like this, because a game with a large revenue of the national costume is cold...
Recently, "Candy Fun" national service issued a suspension announcement, due to the expiration of the agency contract, "Candy Fun" will soon stop operating, the game will be closed for download on March 19, and the server will be shut down on May 18.
"Candy Fun" is a match-3 game owned by Activision Blizzard, and the national costume is represented by NetEase's Treasure Ship Game.
Don't underestimate "Candy Fun". Activision Blizzard is not just two companies, Activision and Blizzard, and King, the developer of Candy Fun, is also a major part of them.
According to Activision Blizzard's financial report in the third quarter of 2021, King alone accounted for 255 million of the total of about 400 million active users, activision had 119 million, while Blizzard only had 26 million, of which most of KING's active users came from Candy Fun.
What's even more frightening is the candy's ability to absorb gold, in the third quarter of 2021, this King created a net revenue of $652 million for Activision Blizzard, of which the company's flagship work, the best-selling match-3 mobile game "Candy Fun", increased revenue by 20% in the quarter compared with the same period last year, Activision was slightly inferior to $641 million, and Blizzard was at the bottom of $478 million.
Rounding it up, "Candy Fun" earned Activision Blizzard about 1.3 billion yuan in a month!
According to the data released by Sensor Tower, in January 2022, the fourth place in the global mobile game revenue ranking is "Candy Fun", and in the front are "Glory of kings", "Peace Elite" and "Original God". Candy Legends is the highest-grossing game IP in the U.S. app store for 18 consecutive quarters.
Match-3 candy is undoubtedly a cost-effective game on Activision Blizzard's hands. It seems that Activision Blizzard's $5.9 billion acquisition of "Consumer Fun" that year is like picking up a treasure.
Of course, this comparison is under the premise of not discussing the value of IP, if you say IP value, then Blizzard with IP such as "Diablo", "StarCraft", "World of Warcraft" and so on is still a brother, although now these IPs are basically corrupted by Blizzard (whispering)...
Although candy is a super popular game in the United States, but the national costume is a bit deserted, the most popular one is in 2019 and "Hearthstone" linkage, play the game to send 6 gold card pack to make candy a fire.
How successful is this linkage? Put it this way, a lot of Hearthstone players are still playing with candy to this day.
Later, candy basically did not have any big moves, the news announcement of the game's official website was stopped as early as April 2020, the social account had not yet issued a suspension notice at the time of the deadline, and the latest news was the content of last year's Lantern Festival activities...
Players have expressed their reluctance about the suspension of candy, some old players of candy have expressed puzzlement about why NetEase has not renewed their contracts, and there are also old players of Hearthstone who take the opportunity to be bitter and tasteful, saying what Hearthstone Legend, I only know candy Binhai Fun, and Hearthstone players are bitter and happy to send a few packs of gold cards and then stop shipping it...
Little brother: For most manufacturers, the game is just a tool to make money, and if you can make money, you will have the motivation to continue to operate, when you can't meet the profit requirements of the manufacturer, it is the time when the game is out of service, and the reluctance and nostalgia are left to the player.
A positive question: Do you usually play match-3 games?