Recently, Guangda released the "Casual Mobile Game Release, How to Create a Blockbuster Creative 2021 Casual Game Material Inventory" report, which mentioned the relevant situation of match-3 games.
According to the report, "Candy Crush Sage" is the most expensive match 3 product in 2021, with a cumulative revenue of more than $732 million in 11 months.
In addition, in the "2021 Puzzle Mobile Game Marketing Insights" report released by Guangda University, it was mentioned that the cumulative revenue of "Dream Garden" in the same period exceeded 500 million US dollars.
Dream Garden revenue for the first 11 months of 2021
In terms of creative material delivery, the report pointed out that in the top 10 of global leisure mobile games in 2021, the number of match-3 products is the largest, with a total of 3 games, two of which are Playrix's "Dream Home" and "Dream Garden", and the domestic game "Project Makeover". In the statistical time from January 2021 to November 2021, the number of advertising creatives after deduplication, "Dream Home" reached 21,400, which is twice that of the other two.
At the same time, the report analyzes the top 3 delivery areas of the world's most popular match-3 mobile games in 2021 (based on the vast system, according to the high and low arrangement after the capture of the idea). From the perspective of their top market, the United States and Canada, or North America, are the must-compete places for match-3 games, and others such as Germany, France, Japan, Russia and Taiwan are also the key markets for the first match-3 games.
In terms of material creativity, the mixed match three highlights the plot, and the traditional match three is biased towards the gameplay display, but the material creativity of the mixed match three game has also undergone several changes, taking "Dream Garden" as an example, from the early traditional gameplay material to the material with more drama.
In 2016-2017, the match-3 game market is still dominated by traditional match-3, the direction of "Dream Garden" material is traditional GamePlay, to 2018, it will be dominated by contrast materials, and in 2019, it will attract users from problem-solving materials, last year with pull ring decryption materials out of the circle, and this year it will develop towards the direction of plot materials.
The evolution of the creative direction of materials, on the one hand, proves that the competition in match-3 games continues to intensify, and it is necessary to constantly update the creativity to attract users, on the other hand, it also conveys the refinement of the promotion of users in the category of match-3 games, such as the plot to the material is generally very friendly to female users.