On the evening of March 17, the honor flagship new product launch conference arrived as scheduled. Following the launch of the MWC barcelona on February 28, products such as the Honor Magic 4 series and the Honor Earths 3 Pro were also officially released to the Chinese market. At this domestic conference, the Honor Magic4 series also brought us a lot of points to watch: the Honor Magic4 to the best edition further upgraded in terms of image capabilities, with a score of 146 points to refresh the DxO first performance again; at the same time, in the design, screen, performance, system and security and other dimensions have also brought their own upgrades, further broadening the track of high-end flagships.
Zhao Ming, CEO of Honor Terminal Co., Ltd
Therefore, Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "2021 is the return journey of Glory, and 2022 is the innovative breakthrough journey of Glory constantly breaking the ceiling of science and technology. Today, Honor Magic will adopt the dual flagship strategy of all-round flagship and folding flagship, magic series mainly direct screen all-round flagship, Magic V main folding flagship, in the ultimate technology exploration of the road continues to move forward. After the product launch, Zhao Ming also accepted our interview and shared about the product and the brand's strategy in 2022.
Replace the hardware involution with "Pain Point Terminator" honor to open a new high-end flagship track
Since the MWC conference, honor magic4 series products have received a lot of praise around the world, especially its "eye of the muse" iconic design, the global approach of LTPO+1920Hz high-frequency PWM dimming and smart privacy calls, recording Chinese and American beats and other innovative functions, all of which show the strong technological innovation ability of Honor.
However, in recent years, the "inner volume" of high-end flagship mobile phones has a long history, especially in the performance and imaging dimensions, while the stacking material is getting more and more intense, but it has not brought enough experience improvement. On the contrary, due to the marginal decline of user experience, the continuously improving hardware has lost its previous sufficient competitiveness. This phenomenon also reflects that in the high-end market, simple hardware improvement does not have any way to attract users, and naturally there is no way to cause any images to the existing pattern of the industry.
Therefore, Zhao Ming said, "Honor has always adhered to the ultimate productism of consumer demand and scientific and technological innovation, and the breakthrough of high-end mobile phones must have leading technological innovation, and must be able to continuously solve the pain points of consumers' daily use of smart phones. "Therefore, only by constantly meeting the higher needs of consumers, rather than repeating at a low level or just stacking hardware configurations, can we impress and win the support of consumers."
Honor Magic4 and Honor Emeralds 3 Pro
It is also based on this concept that the upgrade of the Honor Magic4 series in addition to the regular hardware upgrades, but also put more innovation on the function and software. Functions such as smart privacy calls and recording Chinese and American beats all reflect this concept.
"The Honor Magic 4 series shows our determination to change Apple's dominance in the high-end market. Although Apple's advantages cannot be changed in a day, Huawei has also gone through several years of efforts when it realizes the "two strong" pattern of high-end machines. But Apple's market share and performance in the Chinese market have also inspired the determination of the Honor team, inspiring us to make better products, to win the support of consumers, and to speak with products. Zhao Ming said.
Before standing at the high end of the world, Honor will not build cars for the time being
At this conference, Honor also announced the "double flagship" strategy of the Magic series, that is, the Magic series focuses on the direct screen all-round flagship, and the Magic V focuses on the folding flagship. Zhao Ming said that Honor will also take Honor Magic4 as a starting point to fully open the globalization journey and the high-quality development model of dual engines at home and abroad.
At present, there are many domestic mobile phone manufacturers, including supply chain companies have car-making related actions, and when it comes to whether Glory has the intention of building a car, Zhao Ming said bluntly that Glory will not build cars, we will not enter the automotive field for a long time or in the next few years, we must focus on the consumer pain points of smart phones one by one to break, one by one to end.
According to a report by Counterpoint, an authoritative statistical agency, in the fourth quarter of 2021, Honor's shipments in China returned to the top two, second only to Apple. The Glory Magic4 series released this time, as a major "fierce general" of Glory's conquest of the world, is bound to help Glory continue the legend in the domestic high-end market and comprehensively accelerate the brand's global high-end journey.
Zhao Ming believes that the glory overseas market will be restarted this year, at the end of last year, we released products such as honor 50 in overseas markets, which should be said to be the competitive manufacturers that we began to return to the global market. "Whether it is Europe, the Middle East and Africa, Asia Pacific, Latin America, our team is ready to go. Starting in March, there will be a number of products released globally, and it may be 3 to 4 months, we will release a product almost every month, and after full preparation, glory will fully open our global market. ”
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