Lead
March 18, 16:30 Beijing time,
Porsche AG holds a global press conference online,
The company announced its fiscal 2021 operations.
On March 18, Beijing time, Porsche announced its operations for fiscal 2021 online. The reporter learned from the press conference that Porsche's operating income in 2021 reached 33.1 billion euros, an increase of 4.4 billion euros over the previous fiscal year, an increase of 15% year-on-year (operating income in fiscal 2020 was 28.7 billion euros). Profit from sales of €5.3 billion increased by €1.1 billion (up 27 percent) from the previous fiscal year. As a result, Porsche achieved a return on sales of 16.0% in FY2021 (14.6% in the previous fiscal year).
Chairman of the Porsche Global Executive Board Obomu (left)
Vice-Chairman of the Porsche Worldwide Executive Board Maxig (right)
Porsche has consistently led global automakers in terms of profit margins, with operating income and sales profits reaching record highs in FY2021, once again consolidating its position as "one of the most profitable car manufacturers in the world".
Chairman of the Porsche Global Executive Board, Obermou
Oliver Blume, Chairman of the Executive Board of Porsche Worldwide, said: "Our excellent performance is based on bold, innovative and forward-looking decisions. The automotive industry is undergoing perhaps the greatest transformation in history, and we have developed a strategic approach early on and are steadily moving forward in our operations. All achievements are due to teamwork. ”
Maxig, Vice Chairman of the Porsche Global Executive Board
Lutz Meschke, Vice Chairman and Member of the Executive Board of Porsche Worldwide and responsible for Finance and Information Technology, believes that in addition to an attractive product portfolio, a healthy cost structure is the basis for Porsche's excellent performance. "Our business data reflects the company's superior profitability," he said. It proves that even in a difficult market environment such as chip supply shortages, we have achieved value-creating growth and demonstrated the robustness of a successful business model. ”
Deliveries reached a new high in FY21
The reporter learned from the press conference that in 2021, Porsche delivered a total of 301,915 new cars to customers worldwide. This is the first time in history that Porsche has broken the 300,000-unit mark and reached a record high. (Previous year deliveries were 272,162 units).
The reporter noted that Porsche's best-selling models are the Macan (88,362 units) and cayenne (83,071 units). Deliveries of Porsche's first electric sports car, the Taycan, more than doubled to 41,296 units. The Taycan deliveries even surpassed Porsche's most historic 911 sports car, although the latter also set a new record with 38,464 units delivered.
Regarding the follow-up electric sports car, Obermou said: "We will also launch another pure electric sports car to accelerate the electrification process: in the mid-20s, we plan to present the mid-engined 718 sports car in pure electric form. ”
The data shows that in 2021, China will once again become the largest single market. Nearly 96,000 units were delivered in the Chinese market, up 8% year-on-year and accounting for about one-third of Porsche's global sales. Porsche's North American market grew significantly, with more than 70,000 units delivered in the U.S., up 22% year-over-year. The European market also saw very positive growth: in Germany alone, Porsche's new car deliveries increased by 9 percent to almost 29,000 units.
The transformation of full electrification accelerates
According to information released by Porsche, in FY2021, the proportion of electric models in all new Porsche vehicles delivered in Europe has reached nearly 40%, including plug-in hybrid models and pure electric models.
Porsche has announced plans to become carbon neutral by 2030. "It is expected that by 2025, sales of electric models will account for half of Porsche's overall sales, including pure electric and plug-in hybrid models," Obomus revealed. "By 2030, the proportion of pure electric vehicles in new vehicles is planned to reach more than 80%." To achieve this ambitious goal, Porsche is working with partners to invest in the construction of high-end charging stations, as well as Porsche's own charging infrastructure.
In addition, Porsche has invested heavily in core technologies such as battery systems and battery module production. The newly formed Cellforce company is focusing on the development and production of high-performance batteries, with volume production expected in 2024.
The reporter learned from the press conference that in the face of the upcoming Beijing Auto Show, taycan's two derivative models, taycan GTS and taycan cross turismo, are about to make their Asian debuts and start pre-sales. At that time, Porsche's lineup of new energy models in China will be expanded to 21 models.
In addition, Obomu also revealed at the press conference that it intends to open a separate IPO and hopes that the Volkswagen Group will study the possibility of an initial public offering (IPO) of Porsche AG.