The most complete spoiler before the listing, Lingdu L terminal has been test drive, suspected price configuration is basically solid

Written by/Lp

Image/LP

Edit/Zwei

It has been a while since SAIC Volkswagen Lingdu L first appeared in front of consumers, it is gratifying that this time SAIC Volkswagen's action is still relatively fast, the terminal 4S store not only has a number of exhibition cars, there is even a test drive outside the exhibition hall - for ordinary consumers, the same level of rare frameless door + hatchback tailgate has made Lingdu L have an unprecedented attraction, and being able to see the real car and experience at the terminal is obviously more intuitive than through network videos and pictures.

In fact, through the static experience of Lingdu L in early March, we have made a general introduction to its core selling points, target crowd portraits and spatial performance, which can be recalled in "In-depth analysis of SAIC Volkswagen Lingdu L: The least like Volkswagen Volkswagen? Therefore, we start from the perspective of consumers this time, and analyze the terminal competitiveness of Lingdu L from the perspective of terminal preferential policies, feedback from car potential passengers, and the configuration of low- and medium-sized models and work materials.

Tandian model: Lingdu L 280TSI Deluxe Edition

Seeing the Lingdu L real car again, the front face and overall posture of the Lingdu L are still very eye-catching, but from the perspective of design and process, Lingdu L allows us to see the shadow of many Audi models, such as the design of the clam-type engine cover, which is very similar to the cover design of the Audi A4, and the sides of the cover are directly buckled above the two sides of the fenders, and directly connected to the waistline of the body.

For another example, both sides of the backrest of the Lingdu L rear seat are designed with a groove, so that the passenger's back and seat fit better, have a better sense of wrapping and at the same time improve the ride comfort to a certain extent, similar design also appeared on the Audi Q5L high-end model, in order to solve the pain point of the rear seat back angle is straight.

Although the addition of these details cannot be said to directly enhance the sense of luxury of Lingdu L, we can also see from these details that SAIC Volkswagen did decentralize a lot of technology used in more high-end models to enhance the texture and experience of the whole vehicle when creating Lingdu L. It should be known that at present, only FAW-Volkswagen CC is the model of Volkswagen's products with the same design.

In addition, it is worth mentioning that the interior materials of Lingdu L are basically separated from the atmosphere of hard plastic on many Volkswagen models in the past, even the door armrest area of the low-end model is also wrapped in leather, and the black part of the door frame is also a soft-lined plastic material, with the suspension double screen, electronic gear handle, silver chrome decorative strips on the center console, and a variety of interior color matching options, etc., so that the new car is more than 10 years younger than Volkswagen's previous products in terms of interior visual experience, and more valuable.

As for the riding experience, the middle seat of the rear of The Lingdu L still gave us a big surprise - although the middle seat and the floor are partially raised, the foam is obviously softer than the sides (even has the feeling of a large sofa sinking), even if it sits in the middle position, it will not feel suffocated, and there is no head (the author is 175cm tall).

It is suspected that the price configuration is basically consistent

Judging from the "suspected" Lingdu L configuration previously exposed on the Internet, the new car will launch 4 models, and the predicted price is 159,800-19.98 million yuan, while the price range of the old Lingdu is 14.99-18.69 million yuan.

In the process of our communication with saic motor Volkswagen sales staff, they also basically recognized this price system, and compared with this configuration list, the configuration was basically consistent with the top model of the Lingdu L luxury version of our store and the previous static experience.

Overall, the most attractive terminal policy of Lingdu L at present is still to pay a deposit of 1000 yuan to enjoy 5000 yuan deduction, exchange subsidies of 10000 yuan and 2 years 85% discount / 3 years 20% discount hedging repurchase, in the case of full calculation (all pre-sale benefits are enjoyed), the first batch of Lingdu L owners are equivalent to having a cash concession of about 14,000 yuan, plus a predictable 1-2 year zero interest policy, The entry price of Lingdu L, which has dropped to about 145,000 yuan, is indeed likely to form a dimensionality reduction blow to the independent brand of sports car models.

Potential guest feedback

When we communicated with the SAIC Volkswagen Lingdu L team before, they had emphasized the importance of the proportion of female users under the age of 30, and from the perspective of our visit to the store, Lingdu L did attract many potential passengers around 30 years old to come and see the car, and all of them had a static experience of the real car -

Our visit to the store was around 4 p.m. on Thursday, and in 1 hour, 6 groups of consumers came to see Lingdu L (all ages around 30), half of whom were female customers, which was enough to see that the attractiveness of Lingdu L in the terminal market has gradually emerged. In the car paint color selection part, perhaps the new 5 official matte colors do not show the car, most female customers are more inclined to sky pepper red, while male users prefer pepper white and dragon snake blue.

Interestingly, in addition to the potential buyers who mainly compare A-class and A+ sedans (such as Civic, UNI-V, etc.), some of the customers who come to see the car are owners of other A-class sedan products of Volkswagen, who regard Lingdu L as an ideal choice for consumption upgrades. It seems that SAIC Volkswagen is well versed in the consumer psychology and needs of Chinese users, and Lingdu L has every opportunity to harvest a large number of orders before listing.

Ah Chuan commented on the car

From the perspective of consumers, with the price, configuration and official pre-sale package of Lingdu L as a reference, the buyable index of the entry-level model of Lingdu L still exceeds our expectations, especially for users who can enjoy replacement subsidies, various pre-sale packages are calculated to be equivalent to a discount of 14,000 yuan (and 3 free maintenance in 3 years), the price of the Entry-level model of Lingdu L has been basically the same as the main sales models such as Civic and Onxella, and there are more frameless doors in the configuration. Hatchback tailgates and other competitors of the same level can not provide the product power.

Even if you do not consider the replacement subsidy of 10,000 yuan, for most potential buyers, it is still very willing to spend 10,000 yuan more to exchange for frameless doors, hatchback tailgates and other configurations, and the current purchase of cars can also enjoy zero interest loan benefits, which is a few thousand yuan more than the purchase of the above competitors. In short, if the purchase of Lingdu a few years ago was to recharge the faith, then the Positioning and Clarity, stronger product strength, and better practicality of the Lingdu L will probably become the benchmark of the joint venture entry-level coupe model, as long as the final price does not deviate too far.

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