Text/Teng Sanmao
Produced by car totem, it is not allowed to reprint without permission
● ● ●
In recent days, the "car enthusiast circle" of the new energy industry has been brushed by BYD again.
There are two main reasons for this time: First, BYD surpassed Tesla in one fell swoop and won the global championship in new energy vehicle sales again. Second, BYD has become the sales champion of China's independent car companies.
What's going on here?
-1-
In early March, EV SALES / EV VOLUMES released its latest global new energy passenger car sales data. Among them, BYD once again ranked first in the world with monthly sales of 93,263 vehicles, 1.8 times (51,302 units) of the second place - Tesla, with an absolute advantage to a record high, the global market share reached 15.47%.
In the top 20 of the january 2022 global new energy model sales list released by CLEAN TECHNICA, 7 of them came from BYD, of which the market performance of BYD's DM series and EV series was outstanding.
According to the data, in January, the global sales of Qin PLUS DM-i were 18449 vehicles, ranking 3rd in the list; Song PLUS DM-i followed closely behind, winning 4th place. It can be seen that after in-depth cultivation, DM-i technology has been quite mature, and while achieving BYD's fist products, it has also established high technical barriers.
At the same time, BYD's pure electric series also has good results, Dolphin and Han EV two cars successfully entered the list, sales of 10602 and 10057 vehicles respectively, ranking 8th and 9th in the list.
In February, BYD's performance was still strong.
According to the data, in February 2022, BYD's retail sales of passenger cars reached 89,102 units, surpassing SAIC Volkswagen (80,158 units), becoming the runner-up in China's auto market sales and the champion of China's own brand sales. Of course, in the new energy vehicle market, it also won the sales championship with an absolute advantage.
Looking back at 2021, BYD's passenger car sales exceeded 730,000 units, an increase of 75.4% year-on-year. Among all the new energy vehicles sold by BYD, the cumulative sales of EV models reached 320,810 units, accounting for 54% of the ;D M models sold 272935 vehicles, accounting for 46%, and the two were equal.
-2-
If you understand the history of the world's automotive industry, you will know how difficult it is to achieve such results.
In the twelfth year of qing guangxu, that is, the year of the Chongqing teaching case, the first car was born in Europe and quickly began the process of industrialization. Decades later, the automobile has developed into the main means of transportation in developed countries in Europe and the United States, and has entered the homes of ordinary people. At that time, in China, travel was still basically dependent on walking, and powerful people had the opportunity to sit on imported cars.
After the founding of New China, China's automobile industry has officially developed, but the process is very slow, after the reform and opening up, the mainland introduced overseas car companies to joint venture, the car is more, but most of the roads are running foreign brands, Most of China's independent cars are in the identity of low-end, entry-level cars.
It was not until the strategic transformation of new energy vehicles was launched that China had the opportunity to overtake in curves. And BYD is the leader of this track, BYD uses its strength to let the world see the power of Chinese national brands.
Where there is an effect, there must be a cause.
BYD's achievements lie first of all in the rapid development of the new energy vehicle market, followed by BYD's deep technical accumulation in the early stage and its deep insight into market demand.
The early strategic layout in blade batteries, ultra-hybrid technology, e-platform, IGBT chips, etc., has made BYD's technology pool bloom everywhere in recent years, especially the landing of revolutionary technologies such as DM-i supermix technology and e-platform 3.0, which has directly promoted the rapid growth of sales.
Let's start with DM-i super hybrid technology.
Dm-i is unique in that it has achieved both power, cost and fuel consumption, and its core advantages of "fast, provincial, quiet, smooth and green" truly solve the user's pain points, and instantly become the top stream of the market.
In the underlying technical logic, BYD DM-i super hybrid and traditional hybrid technology mainly rely on the engine, the idea of oil-based is completely different, it is a set of electricity-based architecture, with high-power motor drive and large-capacity power battery energy supply as the mainstay, supplemented by the engine, opening up a new technology route of "oil-electric hybrid".
After years of hard work, BYD has successfully developed a dual-motor EHS super hybrid system with complete intellectual property rights, a high-efficiency engine for Xiaoyun-plug-in hybrid, a DM-i super hybrid special power blade battery, and core components such as vehicle control system, engine control system, motor control system, and battery management system, and gradually landed in 2021.
At present, BYD has launched a number of super hybrid models - Tang DM-i, Qin PLUS DM-i, Song PLUS DM-i, Song Pro DM-i and Song MAX DM-i, with low fuel consumption, long endurance, pure electric driving, comparable to pure electric vehicles as quiet and smooth and other advantages, DM-i models are hot on the market, becoming a "textbook- sales model" in the new energy market.
-3-
Let's talk about platform e 3.0.
This is the architecture of the latest intelligent pure electric products developed by BYD itself, and strives to create a platform product for users to buy with their eyes closed and use with confidence, so that new energy vehicles can truly replace traditional fuel vehicles.
As the infrastructure of the next generation of intelligent pure electric vehicles, the innovation points of e-platform 3.0 mainly focus on four aspects: intelligence, efficiency, safety and aesthetics, and mainly solve the pain points of new energy vehicles in terms of safety and low temperature endurance.
The unique charm of Dolphin, the first production car based on the e-platform 3.0, can be seen in the market performance.
In February 2022, BYD Dolphin sold 8,565 vehicles, winning the sales championship of 100,000 yuan pure electric models.
In addition to the dynamic shape and 2700mm ultra-long wheelbase, the greater highlight of dolphin is that it is equipped with the world's first deeply integrated eight-in-one electric powertrain, heat pump air conditioning system, and a blade battery that breaks the traditional cell-module-battery pack design idea and solves the short board of energy density of lithium iron phosphate batteries.
With the blessing of these hardcore technologies, BYD Dolphins are not only powerful, have a realistic endurance, but are safe enough. This is where the advantages of e-platform 3.0 lie.
Wang Chuanfu, chairman and president of BYD Group, once said: "E-platform 3.0 is the product of BYD's integration of knowledge and action for many years, the most critical layout of BYD in the transformation of new energy vehicles from electrification in the first half to intelligentization in the second half, and the cradle of the next generation of electric vehicles, helping the world to realize the green dream."
In short, from China's leading position to the world's first, BYD once again confirmed its status as a leader in the new energy vehicle market with hard verification.
The preemptive layout in the field of new energy, the instant outbreak at the moment of the "dawn", looking at the global market, there is such a forward-looking layout, BYD is also unique. It is no exaggeration to say that BYD is rewriting the history of Chinese car brands, changing the role of Chinese car companies in the global auto industry, and leading Chinese brands to become the center of the world's auto industry.
Car totem
Senior automotive media person Mr. Twilight (Liu Xiaomian) led the creation
Tengye culture · New Media under the umbrella of NDIMedia