When intelligence becomes the main trend in the automotive market, what kind of car do young consumers need?
A car that can understand you with just one look?
A car that only takes one word to appear in front of you?
A car that makes you feel happy while driving?
Is there really such a car? Maybe you will think that it is a new car of Wei Xiaoli and other new car-making forces. However, all this has appeared in the traditional Chinese car brand, and appeared in Changan Auchan's upcoming new car , Auchan Z6.
True intelligence requires only one look
For most consumers, the real intelligence of vehicles only needs to be the same as people, and they can communicate naturally.
Changan Auchan Z6 as the first model equipped with Auchan OnStyle5.0 system, in the pursuit of natural communication, compared to the past models that require "wake words" to activate the car machine, now only need a look to meet your needs, this feeling is as if you look at your mother and say "hungry", your mother will go to stir-fry.
Of course, for this new in-car voice interaction function, in the official words of Changan Auchan to describe it as "eye trigger". Among them, Auchan Z6 in the case of satisfying the eye activation of the car machine, thanks to the industry's first multi-mode fusion voice wake-up technology, the voice continuous dialogue word loss rate <1%, speech recognition accuracy rate ≥ 95%.
Therefore, based on the OnStyle5.0 car machine system Changan Auchan Z6, the entire interaction process in the car is "you look at the screen, directly say the operation instructions" can be. In fact, from a certain point of view, this point of view is also a good solution to the social fear plot of most young consumers.
Cars that can understand people's words are called smart cars
For the second highlight given by OnStyle5.0 to Changan Auchan Z6, I personally feel that it can still be classified into the category of "understanding you", after all, in the past, the human-computer interaction of the vehicle was limited to the situation in the car, and the Changan Auchan Z6, as the first model product on the market that can understand the meaning of the foreign language of the car, is to expand the use of "human-computer interaction".
Taking the voice valet parking highlighted by the new car as an example, Auchan Z6 can not only be realized, the owner of the car outside the car to issue a voice command, you can let the vehicle automatically park into the designated parking space function, but also by issuing voice commands, so that Auchan Z6 automatically drive out from the narrow parking space. This is really a good solution, and we have to squeeze into the pain point of narrow parking spaces when we drive every day.
In addition, for female consumers, when carrying a large bag and a small bag in their hands, they can also open the trunk directly through the language outside the car, which is obviously more elegant and convenient than the way the common model "opens the door with the foot" at this stage. It can be said that when intelligence is truly implemented to serve "people" as the criterion, this is the real smart car we need.
Intelligence is both a machine and a soul
Based on this time, Auchan defines OnStyle 5.0 as a smart and joyful cockpit. Therefore, in addition to "wisdom", "joy" is also another core highlight of the system.
It is not difficult for careful riders to find that every upgrade of OnStyle is inseparable from the improvement of entertainment attributes. From the track mode to the no-wheat K song to the newly added in-car gym, it is clear that Auchan does not want the vehicle to become a cold intelligent transportation machine, but a space that can carry happiness. Among them, in the in-car fitness mode, the user can complete the fitness mini-game on the control screen of the car machine through the gravity sensing of the seat.
In addition, for vehicle occupants, in addition to the need to enjoy the in-car entertainment system, it is also necessary to obtain a "cheerful and relaxed" mode of operation in terms of vehicle driving. According to the interior information released by Auchan Z6, the new car adds a three-in-one overtaking paddle for consumers, which can realize the operation of opening the left turn signal before changing lanes, turning on the front light double flashing when changing lanes, and honking the horn twice after lane change, which is indeed an easier driving experience for female users.
To put it bluntly, "even if you overtake, the rest will be left to the Z6."
People are the measure of the quality of science and technology
It must be admitted that from the newly released passenger car related data released by China in 2021, the penetration rate of smart cockpits has reached 50.6%, and intelligence has indeed become an indispensable key element for young consumers to buy a car. However, it is interesting that in the current era of excess hardware performance, there are very few OEMs that are really willing to work software experience and enhance human needs.
In this regard, it can be said that Auchan Automobile has been meeting the needs of "human nature" in terms of creating intelligent systems, and has accumulated 710,000 OnStyle system users, with a cumulative journey of 2.1 billion kilometers, which undoubtedly further consolidates the power of the Auchan brand to continue to study on intelligent systems.
As He Chaobing, chairman of Auchan Automobile, said, "people" is the yardstick to measure the quality of science and technology, perhaps most consumers tend to pay attention to how the car is configured before buying a car, but in the process of daily use, consumers are more concerned about whether the system is good enough to use, whether it is really enough to understand most of the needs of drivers and passengers.
Summary: In the first quarter of 2022, we saw a "new system to see the new car" conference, in the breaking of the blind stacking, heap configuration of the industry roll, Changan Auchan another way, in the dimension of product force humanization came up with a sudden external volume.
This kind of outer volume does not need the accumulation of brainless configuration, does not need the hypocrisy of Weilai, ideal, Xiaopeng PPT fancy car, does not need the atmosphere group of various sets of soil hi, but to solve the pain points of the car that goes straight to the heart, and is also a new experience of interactive experience, which makes all the media, users, and dealers who pay attention to this conference sigh.
It turns out that this is what the intelligent cockpit should look like in 2022.