150,000 high-value SUVs! Look at the high quality, high intelligence and high energy of Auchan Z6

How to play the trump card of "value" competition steadily, accurately and fiercely by Chinese brands, Auchan Automobile is trying to give the optimal solution!

On March 10, Auchan Auto officially announced the interior design details of auchan Z6, and released the smart happy cockpit - OnStyle 5.0 system.

From the initial appearance of the sense of science and technology, to the quality sense interior announced this time, and the immersive display of the smart happy cockpit at the press conference, as the first model under the new product series of Auchan Automobile, it is not difficult to find that in the more than two months since the debut of auchan Z6, whether it is the product positioning of the 150,000-level high-value SUV, or the "identity" of the first product of the smart happy cockpit, or the novel definition of "automotive robot". One by one, auchan Z6 has continuously laid a deep market impression in the 150,000-level market.

With the continuous unveiling of the "veil" of all dimensions of the product, the value competition strategy of Auchan Z6 after "entering the market", and its "brand up" strategic significance for Auchan Automobile, have gradually surfaced.

At the same time, it hit the critical point of 150,000-level Chinese brand SUVs and joint venture SUVs, which also triggered the market speculation that Auchan Automobile "hits its own under the 150,000-level market and attacks the joint venture".

However, before the conjecture has not really landed, there are of course many tortures behind this: why did Auchan Auto launch auchan Z6 at this time? What are the "innovations" in the industry for the Smart Happy Cockpit? Under the background of the upgrading of the consumption structure, how will Auchan Z6 support the positioning of "150,000-level high-value SUVs"?

Why did Auchan Auto launch the Z6 at this moment?

As mentioned earlier, whether it is from the price positioning or the new product strategy of the main value war, auchan Z6 is of great significance to auchan automobile. It not only carries the heavy responsibility of Auchan brand upwards, but also is an important carrier for Auchan to explore differentiation and brand value characteristics.

And this is also doomed to Auchan Z6 in the product line of Auchan Automobile, not just Auchan Auto's attempt to "test the water temperature" in the 150,000-level market. In other words, auchan Z6 is a "non-error-proof" model for Auchan Cars.

From this dimension, Auchan Auto chose to launch auchan Z6 this year, first of all, the timing is very clever.

On the one hand, although from the perspective of the history of passenger car brands, the Auchan brand is still relatively "young", as an important pole in the pattern of "one body and two wings" for Changan Automobile to build its own business, the development momentum of Auchan Automobile in recent years is obvious to all.

In 2021, Auchan Automobile officially crossed the sales threshold of 200,000 vehicles per year, and after Auchan X5 and Auchan X7 PLUS successively created super-sensor sports in the 100,000-level SUV segment, as well as high-performance intelligent control and other product labels with "youthful" attributes and value, along with the hot sales of these two sales backbones, Auchan Automobile has already laid a certain audience foundation for the "value" of Auchan Z6 in a subtle way.

On the other hand, the impact of the 150,000-level market, the "high-value" competitive strategy of Auchan Z6, intelligent technology, a key link, but also to auchan Z6 "high value" to provide a blue ocean market development environment.

Looking at the current compact SUV segment in the range of 100,000-200,000, in order to seize the user's "mind", although many models are sparing no effort to create "intelligent" selling points, most models are still stuck in the stage of simple voice control, online navigation and entertainment resources and other more mechanized functional attributes.

The intelligent electric vehicles above the 200,000 level, the understanding of intelligence, has evolved to a higher level of intelligent emotional attributes. In contrast, such intelligent technology has more subjective initiative of independent learning and continuous evolution. The Auchan Z6 is a model that preemptively cashes in the emotional attributes of the smart cockpit to the 150,000-class SUV market.

What's innovative about the Smart Happy Cockpit?

Then, returning to the dimension of "smart happy cockpit", in order to truly make this advantage "differentiated" and "distinctive" and leave a deep product impression on the 150,000-level market, Auchan Z6 must come up with some convincing "things".

In order to highlight the connotation of "high-value" products, we do see some "grading" things on auchan Z6.

For example, in the intelligent human-vehicle interaction, in order to improve the efficiency of interaction, Auchan Z6 not only extends the diversity of in-car interaction methods, but also increases the novel interactive experience of eye trigger and mind interaction on the basis of the third-generation voice interaction experience by building a camera in the center of the dashboard, and further breaks the spatial limitation of interaction, through the outside voice interaction system - car robot Z6, further realizing the human-car interaction outside the car.

At the same time, in terms of interaction efficiency, Auchan Z6 also openly and honestly recognizes the accuracy of speech interaction recognition, word loss rate and continuous dialogue ability in the smart cockpit.

According to reports, thanks to the hard computing power of the 8-core chip and the 2.0GHZ calculation frequency, the OnStyle 5.0 intelligent vehicle system equipped with Auchan Z6 can achieve 1 second of lightning power-on networking, 1 second of face recognition, and 2 seconds of navigation.

In the car voice interaction, Auchan Z6's continuous word loss rate <1%, the speech recognition word accuracy rate ≥ 95%, and the time difference from the issuance to execution of voice commands is basically controlled within 2 seconds, such as only 1.2 seconds to open the sunroof, and only 2 seconds to open the air conditioner.

You know, even in the 200,000-level and higher level of intelligent electric vehicles, there are few models that can confidently "dataize" the efficiency of voice interaction.

Therefore, when auchan Z6 further gives the emotional "temperature" of interaction in terms of efficient interaction ability, the "happy" attribute of auchan Z6 smart cockpit once again makes auchan Z6 "high value" image more and more three-dimensional.

As the first model under the smart happy cockpit OnStyle 5.0 intelligent car machine system, because it contains 22 large scenes and 226 small scenes, in the user's specific use scenarios, the car robot Z6, the user-defined YYDS digital twin image, and a series of "black technology" such as clairvoyant, downwind ear, track mode, no wheat K song, bodyguard mode, etc., also bring interesting, fun, warm, considerate and safe intelligent car experience.

How to support a 150,000-class high-value SUV?

To sum up, under the carriage of the smart happy cockpit, the reason why Auchan Z6 dares to take this as a site and stand firm on the heel of "high intelligence" in the 150,000-level market lies in Auchan Z6's understanding of intelligent technology, which is more based on the experience and emotion of "people", as the starting point for the coordination of various black technologies in the smart cockpit.

Looking at the quality sense and core powertrain of Auchan Z6, it is not difficult to find that these dimensions also have the value logic of "people-oriented" and user experience as the core.

For example, in the material and process of the seat in the car, Auchan Z6 gives the sports seat design sense through asymmetrical design, but also adopts a time hourglass leather punching material with better breathability and friction, as well as an engineering design that is more in line with the human sitting posture.

For example, in order to bring users a real comfortable experience based on the sense of quality, Auchan Z6 also took great care in the design of the space.

With a length, width and height of 4699/1890/1660mm and a wheelbase size of 2795mm, auchan Z6 considers the rear knee movement space, while also adopting a flat floor design in the rear row, resulting in a looser range of motion.

The combination of blue whale IDD global hybrid system, blue whale 2.0T + Aisin 8AT, blue whale 1.5T + 7DCT three sets of "T" power has also brought a wealth of choices to market users.

At this moment, looking back, it is not difficult to find that under the blessing of these high-value products that are "centered on user needs and experiences", along with the Continuous Deepening of Recognition in Appearance Visual Effects, the quality of Interior Details, the addition of Changan's three sets of Blue Whale Powertrain in core technology, the integration of "high-quality, high-intelligence, high-energy" quality in one of the Auchan Z6, in the 150,000-level SUV market "high-value" product competition ideas, it is becoming more and more "clear".

Red dot observation:

For the user group of the 150,000-level SUV segment, the budget of about 150,000 is actually a lot of selectivity, but if you step down according to the demand, from the quality demand, technology demand, and power demand layer by layer, the models that can meet the full dimension are rare, not to mention the value of "leapfrogging" on the basis of these needs.

Therefore, as a high-value SUV with a 150,000-level rating, auchan Z6's positioning is not only powerful, but also stand up. It is believed that under the background of these high-value product information, the market's attention and expectations for Auchan Z6 will also increase.