Chinese car brands are once again sending good news overseas!
The first commercial vehicle network has just learned that 1040 SAIC Maxus maxus pickup trucks have recently departed for shipment to Mexico, setting a record for the largest single batch of Chinese brand pickup trucks exported to North America. This news is really surprising, not only because the number of 1040 pickup trucks created the largest order for Chinese pickup trucks exported to North America, but more surprisingly, Chase pickup trucks just entered the Mexican market at the end of last year, and after less than three months, there are such large-scale products shipped again, which is also too hot, right?
It is worth mentioning that the pickup product has not yet been officially listed in Mexico, and at this time, I am afraid that there is no more appropriate word than "unsold first fire" to describe the popularity of chase pickup trucks in Mexico. Why IS IT SAIC MAXUS AGAIN? Why can Chase "storm the city" in the overseas market again and again, and expand the overseas territory bigger and bigger?
How hard is it to grab a place in the birthplace of pickup trucks?
As the birthplace of pickup trucks, the maturity of the North American pickup truck market, the height of market access thresholds, and the fierceness of market competition are self-evident.
As early as before SAIC Maxus landed in North America, there were many world-renowned pickup truck brands gathered here, including Ford F series, Dodge Ram, Toyota Tantu, Chevrolet C/K series, Nissan Titan, etc., any of which is the "big guy" in the pickup truck industry. Only from the name of these "big guys" can directly feel how high the threshold of the North American pickup truck market is, the "big guys" have loved each other in the North American pickup truck market for decades, the competition has been very fierce, and the new car companies "entering the game" will face how difficult the challenge can be imagined. It was learned from relevant channels that the pickup trucks that entered the Mexican market at the end of last year were actually GM Chevrolet S10 MAX selecting T70 pickup trucks for export to North America. The challenges facing the entry of new products are huge, but GM's choice of T70 vehicles to break through North America means that Chinese auto brands have the international product strength to cross the threshold of competition. The SAIC Maxus MAXUS T70 pickup truck has successfully "landed" in the North American market with a "bias towards the tiger mountain line". The large order of thousands of pickup trucks shipped to Mexico again is one of the "repeat customers" that SAIC Maxus has gained with its product strength with the highest competition threshold in the world and the increasingly good user reputation overseas.
As we all know, in the mature automobile markets such as Europe, Australia and New Zealand and North America, the corresponding is more stringent market standards and laws and regulations. Before "conquering" the North American market, SAIC Maxus has a "10,000-vehicle" market in overseas markets such as Europe, Australia and New Zealand, and has well accumulated sales and service experience in developed countries and regions; in the Latin american and South American markets adjacent to North America, especially in the south American developed country of Chile, SAIC Maxus has been working hard for many years and has accumulated a very good market foundation and user reputation. Taking the pickup truck of this "going to the sea" as an example, SAIC Maxus has become the mainstream brand of the pickup truck market in the country in less than two years in its first overseas market for pickup trucks, Chile.
With successful experience in Europe, Australia and New Zealand, South America and other markets, SAIC Maxus has in-depth insight into the North American market and users, developed and comprehensively verified in strict accordance with international benchmarks, ensures global unified quality, product durability and adaptability, and takes into account the special geomorphological characteristics and diversified user use scenarios in North America; at the same time, based on the C2B customized gene born of SAIC Maxus MAXUS, it quickly develops personalized and differentiated products that match the needs of North American users to meet local emissions. Multiple needs such as certification standards, laws and regulations, market preferences, and user preferences.
It can be said that at the end of last year, the first batch of Chase pickups that "went to sea" north America were accurately adapted and hit with one hit. And less than three months later, the shipment of a thousand large orders in Mexico again is not the best feedback from the Mexican market for the "precise adaptation" of Chase pickup trucks?
"Three Musketeers" combined pickup truck "Chase Route" is different
At present, SAIC Maxus MAXUS has formed a T60, T70, T90 (SAIC Bull) "pickup truck three musketeers" product portfolio in the field of pickup trucks, in 2021, SAIC Maxus MAXUS pickup truck family sold 35,500 vehicles throughout the year, an increase of 27% year-on-year, significantly outperforming the overall growth rate of the domestic pickup truck industry.
In November 2016, SAIC Maxus's first pickup truck model, the T60, was unveiled at the Guangzhou Auto Show and officially launched in China in 2017. Unlike many pickup truck brands that attack domestically and then overseas, savoy Chase pickup trucks at home and abroad are almost front and back feet.
In June and September 2017, the SAIC Maxus T60 pickup truck landed in Chile and Australia and New Zealand, and at the end of October of that year, it was evaluated by the Australian New Vehicle Safety Evaluation Organization (ANCAP) (Aug 2017–onwards) and received a five-star safety standard rating. It also set two records in one fell swoop: the highest score in the history of the Australian ANCAP collision score of the Chinese car brand, and the first Chinese pickup truck to win the Australian ANCAP five-star collision. In August 2019, SAIC Maxus MAXUS T70 landed in Thailand, in March 2020, SAIC MAXUS brought the T60 to the Philippines, and on September 12, 2020, SAIC Maxus MAXUS T70 Australian version was officially launched... There is more and more good news from Chase pickup trucks from overseas, and these good news have undoubtedly given Chase pickup trucks wave after wave of assistance in the domestic market.
On March 31, 2021, SAIC Maxus MAXUS T90 (SAIC Bull) was officially announced. This time, Chase pickup trucks are no longer divided into domestic and overseas, but many countries at home and abroad are listed simultaneously, because, in any market in the world, "SAIC Cow" can be "cattle" to have confidence.
Pickup truck ceiling "SAIC cattle" lead North America is not the "end" of overseas markets
According to reports, "SAIC Bull" is equipped with saic π Bi-Turbo double supercharged diesel engine developed for the global market, with a maximum power of 160kW and a maximum torque of 500N·m, matching ZF's 8-speed manual transmission, with a maximum total drag mass of more than 3.5 tons and a maximum climb of 100%. It can be said that with only the performance in terms of power performance, "SAIC Bull" can conquer many users in the complex terrain conditions of the Americas. What is more "cattle" is that based on saic motor chase C2B large-scale personalized intelligent customization mode, "SAIC bull" can also customize long boxes, TEUS, manual, automatic, two-wheel drive, four-wheel drive, diesel, gasoline, pure electric and other diversified product portfolios, whether it is work or life, "SAIC Bull" can meet all the imagination of users for high-end pickup trucks.
In December 2021, the SAIC Maxus T90 was officially launched in Chile, and as soon as it was launched, it was praised by The well-known Chilean automotive media Rutamotor as "the strongest Chinese pickup truck on the market!" ", to further consolidate the Chase brand in the local pickup truck segment at the same time, but also for the Chase T90 in the North American market prospects again "proofing", you know, in Chile, Chase is to T60 to take the lead, with T70 as the main force, in the 24 global pickup truck brands in the white-hot competition to stand out, the market share ranked in the top three in the Chilean pickup market, in 2021 and even ranked first in the sales list for several months.
It is worth mentioning that the first owner of the Chase T90 pickup truck in Chile is the Chilean driver Francisco Lopez, who has won the Dakar Rally Light Vehicle Group for three times, and in 2021, he chose the SAIC Maxus T60 pickup as his supply car and successfully defended the title. The T60 was well-behaved and well adapted to the harsh racing environment, and under the reputation of Francisco Lopez, two other drivers also replaced the T60 as their own supply vehicles.
Of course, SAIC Maxus is not only a pickup truck overseas, and Chase's overseas markets are not only Chile and North America. As of February 2022, saicel MAXUS's cumulative sales volume in overseas markets has exceeded 150,000 units, and its products are exported to 51 overseas countries and regions, and there are four "10,000-vehicle markets" in Australia and New Zealand, the Americas, Europe and the Middle East, of which the Australian and Chilean markets have exceeded 50,000 and 30,000 vehicles respectively. In 2021, SAIC Maxus's new energy exports to the European market reached 17% of the overall export volume, and the sales volume of new energy vehicles in the European market has reached 90%; in Chile, SAIC Maxus also grabbed the new energy opportunity, and the EV30 new energy logistics vehicle ranked first in the local market segment.
epilogue
From an overseas acquisition 11 years ago, to export to Europe, and now to overseas "strongholds" all over the world, SAIC Maxus has embarked on a path of "Made in China" to the world. The overseas "strongholds" conquered by SAIC Maxus step by step are representing "China's intelligent manufacturing" to highlight China's strength.
This time it's Mexico, what about the next time?