March in the ancient city of Changsha is the beautiful season when the warm sun pierces through the thick clouds and caresses the earth. At this moment, the Furong Road of Star City is the season when the ginkgo biloba tree is full of buds, and this ancient tree species seems to tell with its vigorous vitality, and a batch of cultural relics that are as old and thick as it is about to gather in Star City Changsha, just like the grand event of the cultural relics exchange meeting in previous years, it is appreciated, circulated, evaluated and cherished. The special guest of the cultural relics exchange meeting, Mr. Zhai Jianmin, the owner of Hong Kong's Wing Po Zhai Zhai who is affectionately nicknamed "Zhai Shuai" by the ashes fans, and the organizer of the Asia International Art and Antiques Exhibition, are also invited by the Unilever Cultural Exchange and a team of professional collectors to attend the 27th Hunan Heritage Exchange on April 14 and hold a special lecture. In the face of the organizer Unilever's work team, Mr. Zhai revealed his signature warm and cheerful laughter, and praised cordially: "I know that this brand has a history of 14 years, and I am very happy to receive an invitation from the 27th Hunan Cultural Relics Exchange Conference, your exchange meeting is very famous in the country and even the world, we must carry it forward and let the brand influence provide far-reaching help for China's cultural relics collection culture."
In 2009, the Hunan Provincial Cultural Relics General Store established the Spring and Autumn Two Hunan Cultural Relics Exchange Meeting, Hunan Daily Newspaper Group began to co-organize from 2014, in 2021 with the restructuring of the Cultural Relics General Store no longer carry out cultural relics management, Hunan Daily Newspaper Group Unilever Cultural Exchange took over the baton from the hands of the Cultural Relics General Store, successfully held the 25th and 26th Spring and Autumn Cultural Relics Exchange Meetings, and will also usher in the 27th Hunan Cultural Relics Exchange Conference in the spring of 2022. The Hunan Cultural Fair is very important in the national cultural relics exchange circle, and what attracts cultural relics merchants from all over the country and even the world to become fans of the Hunan Cultural Fair. In the words of Mr. Xiao, an ancient gold collector from Chifeng, Inner Mongolia, it is - "safe, standardized, and large traffic." Mr. Xiao specializes in ancient goldware, especially Liaojin, belt buckle, wine utensils are more specialized, in his more than 20 years of collection career, met many peer friends, there are specialized Xiuyu, Hetian jade, Shoushan stone, there are also specialized Yuan Dynasty high ancient porcelain, as well as specialized collection of ancient coins, wood and even strange stones. In the exchange of experience with friends, we reached such a consensus: that is, the exchange meeting of national supervision, government escort norms, and long-standing brands is often not to be missed. The 27th Hunan Cultural Relics Exchange Conference, which Unilever inherited from the Hunan Provincial Cultural Relics Store, is such a well-known golden signboard.
Changsha, Hunan is a famous historical and cultural city in China, with profound historical and cultural heritage, and with the natural advantages of "Xiangshui flowing into the sea, Chuyun Qianli Heart", since the ancient south ships and horses, merchants and merchants gathered, and it is also a place where soldiers and families must compete in history. The mining and research of the Mawangdui Han Tomb has also made the knowledge and heritage of Huxiang cultural relics deeply rooted in the hearts of the people. In recent years, Changsha's folk collections have been well developed, and the wind of art collection has prevailed. From 2009 to 2012, the total number of participants in the first seven exchange meetings exceeded 40,000 people, and the total sales exceeded 450 million yuan. By the 11th Cultural Relics Exchange Conference in 2014, the total turnover has exceeded 1 billion yuan. Each session has more than 500 antique dealers from more than 20 provinces and cities across the country, Hong Kong and Taiwan, Afghanistan, Japan, Australia and other countries, carrying nearly 200,000 pieces of "pressure box treasure" to the meeting for exchanges. Basically, within two hours of the announcement, more than 500 booths and more than 1,000 hotel rooms were booked. At the 12th exchange meeting, 2,000 exhibitors, 3 days turnover of 345 million yuan, set a new high. After that, nearly 60,000 collection enthusiasts gathered in Changsha at each cultural relics exchange meeting, more than 500 counters, 5,000 square meters of exhibition halls, and about 1,200 rooms in the surrounding hotels of the Hunan Provincial Cultural Relics General Store were full, all of which witnessed the popularity of the Hunan Cultural Relics Exchange Meeting.
It is reported that the Hunan Cultural Fair has hundreds of antique art exhibitors from all over the country actively participating, and the number of collectors attending the meeting is as many as thousands, and the main types of exchanges include ancient porcelain, ancient jade, bronze, pewter, embroidery, calligraphy and painting furniture, ancient books and rare books, and so on. In the wind evaluation of the collection industry, Hunan folk cultural relics collectors and players are like the style of Hunan, refreshing, low-key, rich but unique vision. Maybe you just met, but as long as you all like a certain collection together, that is, pushing the cup for a friend who helps each other, which is refreshing; maybe in the stacked mountains of porcelain pieces, you can find the authentic Qing Dynasty three generations of very beautiful official kiln porcelain pieces, wrapped up and handed over is an extremely exquisite necklace that the player is set to take away, which is a unique vision.
It is precisely this kind of collector with a variety of personalities and styles, but unusually unified, that makes the soil for the exchange of cultural relics in Hunan more fertile. The fertile soil has fed back the national cultural relics exchange market, making the 27th Hunan Cultural Relics Exchange Conference already full of friends in the preparatory stage, and reservation calls have been one after another. Each phone call has a special record of the organizer, and the follow-up service is followed up throughout the process, so that the seemingly spontaneous exchange and trading activities of the people in the past have been guaranteed by the process and system. The bustle and transaction volume brought by traffic are already the charming places of the fair, and the professional organization ability in an orderly manner provides a strong backing for various merchants and collectors.
Behind such a comprehensive and standardized management is the support of relevant units. Hunan Provincial Cultural Relics General Store, Jade Collection Committee of China Collectors Association, Hunan Yujian Cultural and Creative Co., Ltd., and Baozhen Culture technology co., Ltd. provided full support for the Cultural Relics Exchange hosted by Unilever Cultural Exchange.
Under the vigorous vitality of Changsha, a vibrant new Internet red city, and the thick and warm antique cultural exchanges, it must be rich and wonderful. It is the good scenery of Jiangnan, and the flower fall season is also the king. Friends, we'll see you in April.