Operator Finance Intern Lin Hongyan/Wen
As the founder of Mihayou, everyone seems to be more familiar with President Liu Wei, and today's operator Finance will try to reveal the secret for you is another founder of Mihayou - Cai Haoyu, and Cai Haoyu is also the CEO of Mihayou.
According to public information, Cai Haoyu was born in 1987, was admitted to Shanghai Jiao Tong University in 2005, and then pursued a master's degree in computer science.
In 2011, Cai Haoyu and Liu Wei and Luo Yuhao, who were in the second year of graduate school at the time, jointly established Mihayou Studio, and thus began to start a business. In 2012, Shanghai Mihayou Network Technology Co., Ltd. was established, and later renamed Shanghai Mihayou Network Technology Co., Ltd.
This experience of the university should be very important for Cai Haoyu's career. In 2021, Mihayou and Ruijin Hospital affiliated to Shanghai Jiaotong University School of Medicine jointly established a laboratory, headed by Professor Lv Baoliang of the Department of Computer Science and Engineering of Shanghai Jiao Tong University, who was Cai Haoyu's supervisor when he was pursuing his master's degree.
Cai Haoyu's goal is not small, he once said that Mihayou's goal in the next decade is to create a virtual world in which one billion people around the world are willing to live.
However, last year, Mihayou's mobile game "Crash 3" was pushed to the cusp of the storm because of the "Bunny Girl Incident".
It is understood that in March 2021, at the third anniversary celebration of "Crash 3", its international costume and national costume were not the same in the "Bunny Girl" activity, and the international service adopted a new activity and plot "Bunny Girl", and released the activity plot and MV that were completely inconsistent with the character design, which caused dissatisfaction among the national service players, because this represented that the international service enjoyed the activities and game rewards that the national service players did not have.
It was this celebration that caused an uproar among the domestic crash 3 players, and even overly aggressive players ran to the office building of the science and technology park where Shanghai Mihayou is located to pull protest banners.
Until April 22, 2021, Crash 3 officially responded on Weibo, saying that since the release of the plot and promotional video of the third anniversary of the Crash 3 International Service, it has received a lot of feedback from players who pay attention to this matter, and apologize to the majority of players for some of the Valkyrie's "Bunny Girl" costume image and dance design in the plot that do not conform to the character setting, as well as the slow response to this problem.
Mihayou said that after receiving feedback on the content related to the "Bunny Girl" video, he immediately contacted the partner to request that the follow-up promotional content be stopped and that all published promotional videos and content be removed.
(Editor-in-Charge: Linghua Kang)